11 Best Free Landing Page WordPress Themes

Landing Page WordPress Themes

Are you planning to launch a brand new product, service, or campaign? Then, that needs more attention than anything else right now. Thus, here are the “11 Best Free Landing Page WordPress Themes”. These WordPress themes will get your product the attention it deserves and elevates your sales by boosting the conversion rate.

When we talk about landing page WordPress themes 2020, there are a few excellent premium WordPress themes that can not be ignored. Thus, we have included them for your knowledge. If you like any of them, feel free to download them. The premium themes are always recommended for better features and technical support team.

Hence, invest in a good theme if you have a budget. Otherwise, you can pick any free theme.

Wait, before getting to the details of the landing page WordPress themes, we should know what exactly we are talking about.

What Is A Landing Page?

A landing page is a single-page website that usually showcases a particular product, service, or campaign. You may also call it a “lead capture page“, “static page”,”destination page”, or a “single property page”. It helps in directing the organic traffic directly towards an action.

A landing page is used to raise the lead generation and conversion rates of businesses. These pages are generally used for social media marketing, affiliate marketing, or e-mail campaigns.

Okay! Now that we all are on the same page, let’s dive deep.

Best WordPress Landing Page Themes (Active Installations, Rating, Unique Features)

VW Landing Page WP Theme VW Landing Page
  • Active installations: 500+
  • Rating: 5/5
  • Unique features: Sticky Post, RTL Language, Support, CTA Buttons, Section Enable / Disable, WooCommerce Compatibility
Author Landing Page WP Theme Author Landing Page
  • Active installations: 1000+
  • Rating: 4.5/5
  • Unique features: 7 Homepage Sections, Breadcrumb, 63 Background Patterns, Banner With Custom Image, Custom CSS
Creative & Unique DesignAppilo Landing Page WP Theme Appilo
  • Active installations: 900+
  • Rating: 4.5/5
  • Unique features: Gutenberg Optimized, Dark & Light Layouts, 20+ Demos, 16+ Header Style, 50+ Elements
Multipurpose Landing Page ThemeInnovio Landing Page WP Theme Innovio
  • Active installations: 1100+
  • Rating: 4.9/5
  • Unique features: Google Analytics, Animation Holder, WPBakery Page Builder, Homepage Collection, 3 Side Area
Corporate Landing Page WP Theme Corporate Landing Page
  • Active installations: 100+
  • Rating: 5/5
  • Unique features: 630+ Google Fonts, Social Sharing Integration, Readability Optimized, Instant DNS Prefetch, Typography Options
Best Selling Landing PageJustLanded Landing Page WP Theme JustLanded
  • Active installations: 5900+
  • Rating: 4.7/5
  • Unique features: Testimonials, Payment Icons, Mailing List Integration, Sign-Up Form Widget, Layout Blocks
Professional Landing PageUrip Landing Page WP Theme Urip
  • Active installations: 1500+
  • Rating: 4.6/5
  • Unique features: Hero Subscribe Layout, Metabox, Envato Theme Update Toolkit, Design Editor, Custom Parallax Backgrounds
Construction Landing Page WP Theme Construction Landing Page
  • Active installations: 3000+
  • Rating: 5/5
  • Unique features: Homepage Section Re-order/Sorting, Floating Menu, Portfolio Section, Parallax Scrolling, Threaded Comments
Lawyer Landing Page WP Theme Lawyer Landing Page
  • Active installations: 2000+
  • Rating: 4.5/5
  • Unique features: Sidebar Options, Various Pre-built Page Layouts, Banner Section, 4 Custom Widgets, Easy legibility
Landing Page for StartupHue Landing Page WP Theme Hue
  • Active installations: 500+
  • Rating: 4.9/5
  • Unique features: WPML Plugin Integration, Dropdown Shop Cart Widget, Full-Screen Carousel Slider, Latest Post Widget, 23 Home-page Examples
Landing Page for SoftwareAppMojo Landing Page WP Theme AppMojo
  • Active installations: 490+
  • Rating: 4.6/5
  • Unique features: Exclusive Buddha Panel, Mailchimp Integration, Visual Shortcode Builder, 15+ Light & Dark Patterns, Skin Chooser

Did these features excite you? So, now let’s discuss every theme in detail.

11 Best WordPress Landing Page Themes to Choose From (Introduction, Unique Features, Pros & cons)

#1 VW Landing Page

VW Landing Page WordPress Theme
Source: wordpress.org

‘VW Landing page’ is one of the clutter-free and minimalist free WordPress themes for a landing page. It suits various niches of business sites perfectly such as corporate agency, consultancy, digital marketing agency, and startup firm, and eCommerce website.

Download VW Landing Page Theme

Do you know what makes it so versatile? This fully responsive free landing page WordPress theme comes with multiple style theme options and a WordPress live customizer. For example, it bags 4 Slider, 3 Template pages, and 2 sidebar options. Other than that, the custom background, color options, logo, and menu, add to the shapeshifting abilities.

This free WordPress theme features a sticky post, call to action buttons, translation ready design, and even RTL language support. When these features are combined, it guarantees a rise in the conversion rate of your site.

If you want to sell your products and services on an eCommerce website, then you should definitely opt for the ‘VW Landing Page’ free WordPress theme. Because this free one page WordPress theme is deeply integrated with WooCommerce.

And for more unique features, you can always switch to the VW Landing Page Premium.

Core Features

  • Sticky Post
  • Theme Options
  • RTL Language Support
  • CTA Buttons
  • 3 Template Pages
  • Supports 3rd Party Plugins
  • Section Enable / Disable
  • WooCommerce Compatibility

Pros & Cons:

Pros Cons
  • RTL Language Support
  • WooCommerce compatibility
  • No Hero Image

#2 Author Landing Page

Author Landing Page WordPress Theme
Source: wordpress.org

Did you just finish your book? Now is the marketing and selling time. If you are not getting enough sales, it’s not because of your book. It is because you do not have a book landing page website.

Download Author Landing Page Theme

This free WordPress theme is the child theme of the ‘Book Landing Page’, and it is one of the high converting landing page templates. It is explicitly designed for the authors to sell their books.

This free landing page WordPress theme is fully responsive, cross-browser compatible, mobile-friendly, social media integration, and SEO optimization to get the best reach for your book. It also has a custom CSS so that you can add animations to make it more interactive and engaging.

This free WordPress landing page theme has numerous customization options. With 7 front page/homepage sections, WordPress plugins, and one & two column layout possibilities, you can give your book landing page website the look of your taste.

Moreover, this free WordPress landing page theme supports WooCommerce. This can give your customers the best buying experience and make them more likely to purchase your next book too from your eCommerce site.

And if this is not enough for you, the premium version of the ‘‘Author Landing Page’ is also available. So, get your hands on this gentry of the landing page themes.

Other relevant features:

  • Custom CSS
  • Speed Optimize
  • Social Media Integration
  • 7 Homepage Sections
  • Breadcrumb
  • 63 Background Patterns
  • Banner With Custom Image

Pros & Cons:

Pros Cons
  • Breadcrumb
  • Banner With Custom Image
  • No Image Header

#3 Appilo

Appilo Landing Page WordPress Theme
Source: themeforest.net

If you are looking for a landing page template for your app, your search ends here. ‘Appilo’ App Landing page WordPress theme is one of the most popular themes for apps. It has a retina ready, cross-browser compatible, and fully responsive design.

Download Appilo Theme

This WordPress landing page theme is full of customization possibilities. It comes with over 20 demos for different niches, more than 16 Header Layouts and templates, and a whopping over 50 easily customizable elements to create a one of its kind.

Additionally, it has the best combination of Elementor page builder and Gutenberg block editor optimization. It helps to add, remove, or edit all the elements with easy drag and drop. Whereas, the Gutenberg support lets you design your site content sections by breaking it into small content blocks.

With such flexibility and powerful theme options panel, you can create a landing page website for your app within a few minutes.

Moreover, this WordPress theme has an SEO friendly design to get the maximum reach for your site. And the Contact Form 7 plugin to connect with the audience and generate leads.

Thus, click on the download button now!

Other relevant features:

  • 20+ Demos
  • 16+ Header Layouts
  • 50+ Elements For Elementor
  • Gutenberg Optimized
  • Dark & Light Layouts
  • One-Click Demo Install
  • Contact Form 7
  • FontAwesome Support

Pros & Cons:

Pros Cons
  • Gutenberg Optimized
  • 20+ Demos
  • No Call To Action Button

#4 Innovio

Innovio Landing Page WordPress Theme
Source: themeforest.net

The ‘Innovio’ WordPress landing page theme is a multipurpose WordPress landing page theme. This responsive WordPress theme has got everything you would need to build a landing page website for your business.

Download Innovio Theme

This innovative WordPress theme has an extensive admin interface. It helps in creating a landing page design and editing the elements of your website easily and quickly. This theme can design a creative front page with a huge collection of pre-designed homepage layouts and templates ready to go live. Moreover, it supports the easiest drag and drop page builders- WPBakery.

To make your landing page captivating and interactive, this WordPress theme provides you 3 side areas that you can widgetize as you want. Speaking of widgets, this theme also gives you the top and bottom widget areas to make the most out of it.

You may use this theme for your corporate business, agency, consultancy, freelancer themes or anything in between. It will always give you the best results. Do you wonder how I can be so confident about the results? Well, this theme is compatible with Google Analytics by Yoast Plugin to have a detailed survey of your business.

Hence, the guessing game is now old school.

Core Functions

  • Extensive Admin Interface
  • Google Analytics By Yoast Plugin
  • Homepage Collection
  • Animation Holder Shortcode
  • Customizable Google Maps
  • WPBakery Page Builder Plugin
  • 3 Side Area Types
  • Widget Areas
  • Custom Post Formats
  • Child Theme Ready

Pros & Cons:

Pros Cons
  • Google Analytics
  • WPBakery
  • No Countdown Timers

#5 Corporate Landing Page

Corporate Landing Page WordPress Theme
Source: wordpress.org

‘Corporate Landing Page’ is one of the easiest WordPress landing page themes. This free landing page WordPress theme is specifically created for corporate businesses. If you are looking for a theme to create a multipurpose WordPress landing page website for corporate agencies, small & medium-sized businesses, startup companies, or any creative agency, this free WordPress theme has everything ready for you.

Download Corporate Landing Page Theme

To customize this corporate landing page theme, you can choose out of more than 630 Google fonts to get the design you want. In addition to that, this free theme is optimized for better readability. With large and crisp typefaces, contrasting color options, portfolio having parallax effect,and creative designs, this one-page theme can bring life to your content.

This free theme also has a fully responsive, mobile-friendly, and SEO optimized design. Hence, your landing page website can be run on any screen sizes and devices. Also, the SEO friendly design gives your landing page a better search result rank.

Moreover, this free landing page WordPress theme can get you an e-Commerce store with the support of the WooCommerce plugin.

Do you want some more? Sure you can get it. The pro version of this theme is all yours to grab. It comes with additional features like translation ready, various widget areas, and instant DNS prefetch.

Core Functions

  • 630+ Google Fonts
  • Social Sharing Integration
  • Readability Optimized
  • Instant DNS Prefetch
  • Typography Options
  • Media Lightbox
  • Boxed Layout

Pros & Cons:

Pros Cons
  • 630+ Google Fonts
  • Readability Optimized
  • No Revolution Plugin Support

#6 JustLanded

JustLanded Landing Page WordPress Theme
Source: themeforest.net

JustLanded is from the group of ultimate WordPress landing page themes. This theme is a one-stop solution for all your landing page needs. This multipurpose WordPress landing page theme can be perfect for multiple business niches.

Download JustLanded Theme

One of the unique features of this theme is that it can create multiple landing page layouts and templates. Thus, you can design a separate landing page for different products. This theme gives you endless options to make your multipurpose WordPress landing page website.

Almost every landing page does need some or the other call to action. Hence, this responsive theme has the best matching and attractive call to action buttons. These buttons take out the effort from the buyers’ end and make it easy to purchase.

Okay, that was for the buyers’ help, what about the developer? Well, the download demo button is just for you. You can get the demo content with a single click and start tweaking the design right away.

The best part, this WordPress theme supports WooCommerce sales pages to sell products from the eCommerce landing page itself. And the testimonial section will establish the trust and loyalty of your business.

So, what are you waiting for? Click on the download button now!

Core Functions

  • Multiple Landing Page Layouts
  • Testimonials
  • Payment Icons
  • Mailing List Integration
  • Sign-Up Form Widget
  • 30 Presets
  • Layout Blocks
  • WordPress Hosting

Pros & Cons:

Pros Cons
  • Payment Icons
  • Sign-Up Form Widget
  • No Child Theme Included

#7 Urip

Urip Landing Page WordPress Theme
Source: themeforest.net

When you search for professional landing page WordPress themes 2020, Urip is the theme that can not be avoided. It can create a various single page or multi-page layout options with distinct designs for your business website.

Download Urip Theme

The easiest way to edit this theme is to click on the download demo option. You can get your one page ready to go within a few minutes. This theme will never ask you for any level of coding skills.

All you have to do is the basic drag and drop, and the WPBakery Landing Page builder gives you a live preview of the changes. Wondering what changes? This WordPress theme lets you add, remove, edit all the elements. You can alter colors, background image/video, fonts, logo, or anything visible.

To make sure that your product landing page reaches a greater audience and they understand your content, this responsive and retina ready theme is translation ready and supported by the best of all- Yoast SEO Optimized. For further establishing a sense of connection, this theme includes blog page templates.

Therefore get the ‘Urip’ WordPress landing page theme now!

Core Functions

  • 5 Homepage Styles
  • Hero Subscribe Layout
  • Metabox
  • Gravity Forms
  • Envato Theme Update Toolkit
  • Design Editor
  • Custom Parallax Effect
  • Custom Copyright Text

Pros & Cons:

Pros Cons
  • Custom Parallax Image/Video
  • Envato Theme Update Toolkit
  • No HotSpot Image

#8 Construction Landing Page

Construction Landing Page WordPress Theme
Source: wordpress.org

You might have guessed by its name. ‘Construction Landing Page’ is one of the handiest landing-page WordPress themes 2020. This theme is explicitly crafted for the construction company, landscaping business, architect firm, and interior design agency. If you are looking for WordPress themes that can design pages without demanding coding knowledge, this is made just for you.

Download Construction Landing Page Theme

This theme is very easy to use with the WordPress live customizer. You will have a landing webpage ready to go live before you even know. This theme comes with a site logo, color options, and google font options, to make your page unique.

This free landing page WordPress theme can design a highly effective product landing page and portfolios for construction businesses. These portfolio layouts are designed to showcase your content in the best way possible with the retina screens.

Let your potential clients avail of your services easily with WooCommerce.

The features like Floating Menu, Parallax Scrolling, and unique Pagination types make the landing page eye-catching as well as enhances the user experience. For more such features users can switch over to the premium version of the theme and it opens a whole new set of landing page website designs.

So many alternatives and a one-click download demo import feature can modify this free landing page WordPress theme into a multipurpose one page WordPress theme.

Core Functions

  • Site Logo
  • Homepage Section Re-order/Sorting
  • Floating Menu
  • Portfolio Section
  • Parallax Scrolling
  • Threaded Comments
  • Unique Pagination Types

Pros & Cons:

Pros Cons
  • Floating Menu
  • Homepage Section Re-order/Sorting
  • No Gutenberg Support

#9 Lawyer Landing Page

Lawyer Landing Page WordPress Theme
Source: wordpress.org

‘Lawyer Landing Page’ is an excellent WordPress theme for lawyers. The experts count it as one of the most practical free WordPress landing page themes. This theme is specifically crafted to design a business landing page for lawyers or law firms.

Download Lawyer Landing Page Theme

This free landing page WordPress theme comes with cross-browser compatibility, translation ready, and 100% responsive design. Its SEO Optimized design makes sure that various search engines put your landing page above those of your competitors in the search results. Moreover, if you want RTL support, you can go for the premium version of this theme.

This free WordPress theme comes with a banner section that can uplift the converting rate of the landing page. And the availability of the contact form makes it easy for your customers to reach you with queries. This combination of features results in skyrocket lead generation.

So, Let this free WordPress theme serve you while you serve society.

Core Functions

  • Sidebar Options
  • Various Pre-built Page Layouts
  • Banner Section
  • Contact Forms
  • Cross-Browser Compatible
  • 4 Custom Widgets
  • Easy legibility

Pros & Cons:

Pros Cons
  • Clean Commented Codes
  • Extensive Documentation
  • No Hero Image

#10 Hue

Source: themeforest.net

Do you own a startup business? Do you want to create a landing page for your business? If yes then this WordPress landing page theme is an apt solution for you. Its responsive and retina ready design ensures that your content looks crystal clear on any device having any screen size.

Download Hue Theme

This WordPress theme makes your development process less of a task and more of a game with multiple drag and drop page builders. You get options for the Gutenberg and the Visual Composer page builder. Along with these page builders, It comes with 23 distinctive homepage examples that you can get by a single click on the download demo button. After that, it is all child’s play.

This landing page theme comes with WooCommerce compatibility and a Dropdown Shop Cart widget which your customers will appreciate the most. And the smooth scrolling with the parallax effect and revolution slider makes it a pleasure to visit your site. You can tweak every little aspect of the landing page and can make the perfect designs that resonate with business websites.

The best part, this WordPress template has various blog and portfolio layout options to leave potential clients with an unforgettable brand image. Since you have a blog, it also includes the WPML plugin to make it translation ready making your content globally accessible. Thus, the language will never be a barrier between you and your readers.

Core Functions

  • WPML Plugin Integration
  • Dropdown Shop Cart Widget
  • Smooth Scrolling
  • Various Blog Layouts
  • Various Portfolio List Layouts
  • Full-Screen Carousel Slider
  • Latest Post Widget
  • Multiple Shortcodes
  • Slider Revolution
  • 23 Homepage Examples

Pros & Cons:

Pros Cons
  • Smooth Scrolling
  • WPBakery Page Builder
  • No Keyboard Navigation

#11 AppMojo

AppMojo Landing Page WordPress Theme
Source: themeforest.net

‘AppMojo’ is a superb WordPress landing page theme for software developers. This is exclusively designed for niche-specific requirements.

Download AppMojo Theme

You have probably done enough coding while developing the software. Right? So why touch codes anymore? This responsive WordPress theme can easily switch themes with just a single click. Moreover, it comes with the game-changer – Visual Shortcode Builder. Hence, build as many shortcodes as you like and design your landing page in minutes.

One of the most helpful features of this theme is the artillery of more than 15 Light & Dark Patterns. These patterns can change the whole attire of the webpages and bring a new life to them. Moreover, you can also pick any skin by the virtue of the Skin Chooser to get the desired look.

This WordPress theme has deeply integrated the WooCommerce plugin and allows the user to start an eCommerce store right away. And the MailChimp plugin makes sure that customers can reach you in the most convenient way possible.

Therefore, if you want your app development business to grow tenfold, download this landing page theme right now!

Core Functions

  • Easy Theme Switcher
  • Exclusive Buddha Panel
  • Mailchimp Integration
  • Visual Shortcode Builder
  • 15+ Light And Dark Patterns
  • Skin Chooser
  • HTML5 & CSS3

Pros & Cons:

Pros Cons
  • Visual Shortcode Builder
  • 15+ Light And Dark Patterns
  • No Parallax Scrolling

So, these were the best free landing page WordPress themes. You can pick any of them and be assured to take your business to the next level.

But wait, before concluding, we would like to give you a few tips on why and how to pick the best theme for business websites.

Why Should You Use WordPress Landing Pages?

If you want to emphasize a single product, Landing pages are a great way to do that. Your home page might have several other sections such as portfolio, store, vision & mission, these elements might feel like a distraction to a customer who wants to purchase a particular product of yours.

Thus, to give your user nothing but the product they want, you should use WordPress landing pages. These websites help to elaborate on the product and let you add testimonials, CTA, images, videos for one product in particular.

Sometimes, a product needs a web page design that is a little or totally different than that of your WordPress website. In such a case, it is not practical to either change the whole web design or to do injustice with the product by keeping it on the same page. Hence, the solution is a WordPress landing page.

5 Features You Need In A WordPress Landing Page Theme

The functionality of the landing page is one of the vital factors affecting the sales and marketing campaigns of your business. Thus, you need not experiment with this one. We have done all the research work for you and have come up with the Top 5 Features For WordPress Landing Page Themes. So, get yourself a pen and paper.

#1 Flexible Layout

Not every business has the same purpose for their landing page, and certainly, no two businesses would want their websites to look alike. Thus, a landing page WordPress theme must have layouts flexible enough to be molded according to the various requirements or design satisfactions.

Your site visitors and potential clients expect to see a unique web-design layout when they visit your site. Thus, getting pre-designed layouts is always welcomed, but make sure that they are flexible enough.

Other than that, it helps in establishing your brand image by giving a personalized touch and convey your brand’s vision and mission.

#2 Color Scheme Modification

Color schemes are the real underdogs of website development. Changing just the color option can make a substantial difference in the impact of your landing page.

For example, a fine art photographer who wants to sell his block and white frame would not want bright colors on his photo gallery landing page and monochromatic color options would never benefit a child’s fashion store. Thus, to gain maximum out of your theme, it must support the customization of color schemes.

Many of the above landing page WordPress themes offer unlimited color options. You can choose any of those themes to make sure you impress your website visitors with only a single glance.

#3 Responsive Design

As our phones are getting smarter every day, the chances are getting higher of your landing pages being run on one. When was the lost time that you reached for your laptop or desktop to just search for something? So a majority of first glance to your landing page is on a mobile screen

Therefore, it is necessary to have a fully responsive design for your theme. Without this feature, your landing page may not be able to adapt to various screen sizes. If our visitors can not properly access your webpage, then what is even the point right?

Moreover, search engines also prefer websites that have responsive design.

#4 Widgets & Plugins Support

Let us ask you a question. What if you come across an e-commerce landing page that has nothing but a few lines in a few paragraphs? Would you even look at the product that they are trying to sell? No, right?

No matter how amazing the service or your product maybe, but in this competitive world, that is just not enough. You have to add features like translation plugin, WooCommerce Plugin, Call-to-action buttons, graphics, images, social media feeds, and whatnot?

Hence, make sure that the theme you are buying, supports all the necessary WordPress plugins and widgets as per your purpose and goals.

#5 Seamless Contact Form

Let’s suppose the potential client has found your product or service appreciable and want to contact you. Wouldn’t you want this to be a seamless process?

And email is the most professional way to communicate with your clients. The contact form not only lets them contact you easily but also gives you their email id for any future brand promotion or product promotion.

Yes, you heard it right. Email is still one of the most efficient ways to promote your business without annoying your target audience. Thus, never forget to add a contact form to your WordPress landing page theme.


1. What is the purpose of a landing page?

There are basically two purposes of landing page websites. A.) Lead generation; and B.) To sell a specific product or service.

Landing Page can lead the potential clients to a particular product or service that you offer. It is used to uplift the conversion rate by CTA and letting them know your special offers.

2. What is the difference between a landing page and a website?

A website may have many purposes such as letting your customers know about your brand, your team members, portfolio, and everything about your brand. But, a landing page is focused on a particular product, offer, service, campaign, or information.

It will not be wrong to say that a website is to explore, and a landing page is designed for conversion.

3. Do I need a website for a landing page?

No! A landing page can be designed as a stand-alone page and still work just fine. You do not need a website for creating a landing page. You can even use the landing page as a single-page website.

But, to strengthen your customers’ trust, it is advisable to have a website along with a landing page. This helps to portray the professionalism of your brand.

4. Do landing pages rank on Google?

Yes! Landing pages do rank on Google if the design is SEO friendly. If the page is designed as per the SEO practices, Google and other search engines will surely rank it.

Many of the Google ads are nothing else but landing page websites.

5. Who needs a landing page?

Any business that sells products, services, or runs campaigns, can be benefited by a landing page. If you want to put your product in the spotlight, you must utilize it.

Every online store, service agency business, magazine, press house, software designer, app designer, law firm, and all real estate & construction businesses can grow by utilizing landing page websites.

If you want to uplift the conversion rate or leads, it can help you with just that.

A Few Last Words!

So, are you excited to get your free WordPress Landing Page theme? Go ahead! With all the details about every theme, tips, and knowledge that we shared, you will get it right for the first time.

We hope that this blog saved your time and you found what you were looking for. If you want to suggest anything that we should add, kindly reach us at our email address. If you have used any of the above-mentioned landing page WordPress themes, we would also be more than happy to know about your experience.

If you love reading similar knowledge sharing blogs, do not forget to subscribe to the HooThemes. We have many blogs that can interest you. So, stay tuned and keep on reading.

Thank you! Visit again.

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