From Customers To Brand Ambassadors In 2023: How To Leverage Testimonials For Business Success

What You'll Read Here

To get user testimonials effectively it is better to utilize some tools. Here are some of the best in the market:

WatchThemLive

The winner of our list is WatchThemLive; one of the best CRO tools in the market. It goes without saying that videos have a more positive effect on your potential customers than plain text. Using this platform, you can preset your desired questions and your customers can record videos while answering them within a few clicks!

What really sets WatchThemLive apart from other tools is that not only does it provide you with tools to collect customer testimonials, but also it offers a full package for your website’s growth. Being one of the top user behavior analytic tools, it gives you the chance to track website visitors to see which parts of your web pages they pay more attention to and where they lose interest.

Features offered by this platform include session replay software, website heatmap tools, goal tracking, analytics dashboard, console recording, video testimonials, visual live chats, etc. You can easily leverage all these services to enhance your business performance and grow your brand awareness.

Trustpilot

A platform for collecting and displaying customer reviews and testimonials.

Yelp

A popular platform for collecting customer reviews and testimonials, particularly for businesses in the hospitality and service industries.

Google Reviews

A platform for collecting and displaying customer reviews and testimonials, and it can also be integrated with Google Maps.

Feefo

A customer review and feedback platform that allows businesses to collect and display customer reviews and testimonials on their website.

SurveyMonkey

A survey tool that allows businesses to collect customer feedback and testimonials, and also provides analytics and reporting capabilities.

Qualtrics

A survey and customer feedback platform that allows businesses to collect customer testimonials and feedback, and also provides analytics and reporting capabilities.

UserTesting

A platform that allows businesses to conduct user testing and collect customer feedback on their website and products.

Klue

A customer feedback and research platform that allows businesses to collect customer feedback and testimonials, and also provides analytics and reporting capabilities.

GetApp

A platform that allows businesses to collect customer reviews and testimonials for software and applications.

TrustRadius

A platform for collecting and displaying customer reviews and testimonials, with a focus on B2B software and technology products.

Video testimonial platforms

There are several platforms that can be used to gather video testimonials from users, including:

WatchThemLive

WatchThemLive, as mentioned earlier, is considered as one of the best web analytics tools that offer video testimonial services as well. In fact, all you need to do is to come up with a set of questions you’d like your customers to answer.

Then, WatchThemLive will take over everything and collect customer feedback hassle-free. This way, you no longer have to spend hours on getting your customers to leave feedback on your products/services. WatchThemLive will accurately get user feedback on your website.

Wistia

A video hosting platform that allows businesses to collect and manage customer testimonials.

Customer.io

A marketing automation platform that includes a feature for collecting customer testimonials.

Tint

A social media aggregator that allows businesses to gather and display customer testimonials from various social media platforms.

Yotpo

A customer review and user-generated content platform that includes a feature for collecting video testimonials.

Promo

A video creation platform that allows businesses to easily create and collect customer testimonials.

Testimonial Hero

A platform that allows businesses to collect, manage, and display customer testimonials in various formats, including video.

How to use these user testimonials?

Now that we have testimonials lets find out some of the best hacks on where and how to use these user testimonials:

Use customer testimonials prominently on your website

Display them prominently on your homepage, product pages, and landing pages to build trust and credibility with potential customers.

Include social proof

Include the customer’s name, company, and a headshot to add credibility and make the testimonial more relatable.

Use video testimonials

Video testimonials can be more powerful than written ones because they allow customers to see and hear the enthusiasm and sincerity in the person’s voice.

Use customer testimonials in email marketing

Incorporating customer testimonials in your email marketing campaigns can help increase click-through rates and conversions.

Use customer testimonials in ads

Use customer testimonials in your online and offline advertising to help boost the effectiveness of your campaigns.

Utilize customer reviews

Encourage customers to leave reviews on sites like Google, Yelp, and TripAdvisor, and then feature those reviews prominently on your website.

Allow customers to submit their own testimonials

Create an easy process for customers to submit their own testimonials, and then feature them prominently on your website.

Use customer testimonials in your sales process

Use customer testimonials to help overcome objections and build trust with potential customers during the sales process.

FAQs: Here are some of the most frequently asked questions regarding customer testimonials:

How do I ask for customer testimonials?

Here are a few best practices for asking for customer testimonials:

Make it easy: Keep the process of leaving a testimonial as simple as possible, providing a link to a dedicated testimonial form or survey.
Timing is everything: Ask for testimonials at the right time, such as immediately after a customer has had a positive experience with your product or service.
Show appreciation: Show appreciation for the time and effort of your customers for providing a testimonial, for example by offering a discount or a small gift.
Use a clear call-to-action: Use a clear call-to-action in your request for testimonials, such as “Please share your experience with us” or “We would appreciate your feedback”
Use the right channel: Choose the right channel for the request, for example, email, social media, or in-person.
Keep it personal: Personalize the request, for example by addressing the customer by name and reference their previous interaction with your business.
Follow up: Follow up with customers who have not provided a testimonial, but don’t be pushy or aggressive, a friendly reminder is enough.

How do I use customer testimonials on my website?

Using customer testimonials on your website can be a powerful way to build trust and credibility with potential customers. Here are a few best practices for using customer testimonials on your website:

Use them prominently: Display testimonials in a prominent location on your website, such as the homepage or product pages.
Use images and videos: Use images and videos of the customer providing the testimonial, to make it more engaging and credible.
Use real names and photos: Include the customer’s real name and photo, so potential customers can see that the testimonial is from a real person.
Use quotes: Use quotes from the testimonials in your website’s copy, to help build credibility and trust.
Categorize them: Group testimonials by product, service, or industry to make it easy for website visitors to find the most relevant testimonials.
Use them on landing pages: Use testimonials on landing pages for specific products, services or campaigns to increase the conversion rate.
Use them on social media: Share testimonials on social media platforms, it can help you to increase brand awareness and credibility.
Use them in email marketing: Incorporate testimonials into your email marketing campaigns, it can help you to build trust and credibility with your subscribers.

How do I choose which customer testimonials to use?

Choosing which customer testimonials to use can be important, as they can have a big impact on how potential customers perceive your business. Here are a few best practices for choosing which customer testimonials to use:

Look for specific and detailed feedback: Testimonials that are specific and detailed are often more credible and convincing than general statements.
Choose a variety of customers: Use testimonials from a variety of customers, including different industries, demographics and customers that have used different products or services.
Look for positive but realistic feedback: Choose testimonials that provide a balanced and realistic view of your products or services, rather than overly positive or unrealistic feedback.
Check for grammar and spelling: Make sure that the testimonials are well-written and free of grammatical and spelling errors.
Use recent testimonials: Use recent testimonials that reflect your current products, services, and processes.
Consider the medium: Testimonials can be in different mediums such as text, video or audio, consider which medium will be the most effective for your audience and campaign.
Look for testimonials that address pain points: Use testimonials that address specific pain points or problems that your potential customers may have, and how your products or services can solve them.

How do I use customer testimonials in my marketing materials?

Here are a few best practices for using customer testimonials in your marketing materials:

Use them in brochures and flyers: Include customer testimonials in brochures and flyers to provide social proof and credibility for your products or services.
Use them in presentations: Use customer testimonials in presentations to build trust and credibility with potential customers.
Use them in email marketing: Include customer testimonials in email marketing campaigns to build trust and credibility with subscribers.
Use them in social media: Share customer testimonials on social media platforms to build trust and credibility with potential customers.
Use them in videos: Create videos that feature customer testimonials to provide a more engaging and personal way to showcase the benefits of your products or services.
Use them in case studies: Feature customer testimonials in case studies to provide real-world examples of how your products or services have helped other businesses.
Use them in advertising: Use customer testimonials in advertising campaigns, it can help you to build trust and credibility with potential customers.
Use them in press releases: Use customer testimonials in press releases to provide third-party validation for your products or services.
How can I use customer testimonials to improve my product/service?
1. Use them for product development: Use customer testimonials to identify areas where your product or service can be improved and to inform product development decisions.
2. Use them for customer service: Use customer testimonials to identify areas where your customer service can be improved and to inform customer service decisions.

Use them for marketing: Use customer testimonials to identify areas where your marketing can be improved and to inform marketing decisions.
Use them for training: Use customer testimonials to train your employees on how to better serve your customers and improve their experience.
Use them for continuous improvement: Use customer testimonials to continuously improve your product or service over time.
Use them for understanding customer’s needs: Use customer testimonials to understand your customer’s needs, wants, and pain points and use it to create new products or services.
Use them for measuring success: Use customer testimonials to measure the success of your product or service and to identify areas where it can be improved.

By using customer testimonials to improve your product or service, you can gain valuable insights and make informed decisions that will help you to better serve your customers and increase their satisfaction.

How do I ensure that customer testimonials are genuine and not fake?

To ensure that customer testimonials are genuine, you should verify their authenticity by reaching out to the customer and asking for their permission to use their testimo anial. You can also check the customer’s social media profiles and online activity to verify their identity. Additionally, you can also use third-party review platforms like Trustpilot, Yelp, etc.

How do I follow FTC guidelines for using customer testimonials in advertising?

To follow FTC guidelines for using customer testimonials in advertising, you should disclose any material connections between the business and the customer providing the testimonial, clearly and prominently display any disclosures, and not make any false or misleading claims in the testimonial.

How do I use customer testimonials to build trust and credibility with potential customers?

To use customer testimonials to build trust and credibility with potential customers, you should select testimonials that highlight the benefits and results that customers have experienced, and present them in a clear and credible format. You can also use customer testimonials on your website, social media, and in your marketing materials to build trust and credibility with potential customers.

How do I use customer testimonials to drive sales and increase conversions?

To use customer testimonials to drive sales and increase conversions, you should use them in key areas of your website, such as the homepage, product pages, and landing pages, and also include them in your email marketing campaigns and other marketing materials. Additionally, you can use customer testimonials to create social proof, which is the idea that people will be more likely to purchase your product or service if they see that other people have had positive experiences with it.