How to Generate More Real Estate Leads in 2022

Want to generate more real estate leads for your listings but don’t know how? If you have some properties and want to sell or rent them to new leads, we will tell you how to generate more real estate leads like a pro in our easy-to-digest guide.

Whether you are a real estate agent or a property owner, you may be struggling with the issue of finding new leads for your listing or property. The best lead generation method you may not have considered yet is to find leads online. 

Why is Generating More Real Estate Leads Difficult?

Whether you’re looking for a renter or a buyer for your property, generating real estate leads might be difficult. Most of the time, your leads aren’t quite ready to decide or can’t afford your price.

Whether you’re waiting for your renter to move in or sign the lease, but they find they can’t pay the rent, both possibilities result in vacant rentals. Low occupancy rates indicate missed revenue, which is certainly a loss.

You can adopt outbound marketing and use direct mail or even cold calling to target qualified prospects. But if you go to them, chances are they won’t be ready to act very soon. You want real estate prospects to come to you when they’re actively seeking a new home or office space to lease. So, you should adopt inbound marketing instead of outbound marketing for your real estate or property.  

What are the Online Options for Generating Real Estate Leads?

We are living in a modern era where technology speaks the loudest. Going on advertising traditionally for your listing or property may not be an effective option in the era where the online world is prominent and dominant. Here are the options that you can have when shifting from traditional to online selling or renting:

1. Real Estate Website

Although the internet has over 1.7 billion websites, a property owner or real estate agent only needs to focus on a few of them. Real estate websites have surpassed real estate agents as the most important source of information for those looking for a home as of 2018.

You should have heard of Zillow, Trulia, Yahoo! Homes, and Realtor.com, realtor websites with millions of unique visitors per month. There are also platforms like Hotpads, LoopNet, CoStar, Rofo, and Tirbnb where people can find a property to buy or rent. So, with all this proof, why don’t you start running your own real estate website?

One of the most important decisions people make is where to live or open a business. And your website is your first chance to make a positive impression on many of these potential tenants. Ensure that your website is simple to access, contains material that answers leads’ inquiries, and provides testimonials to confirm your competence and experience. As a result, visitors will regard you as someone they want to do business with.

Your real estate website must also be optimized for search engines like Google to appear in the results when potential tenants seek their next home or office space. In other words, you should do some search engine optimization (SEO) to make your website optimized for search engines like Google. There are many aspects to SEO. But at its most basic level, it’s about including keywords in the textual content of your website that your potential tenants are looking for.

Look at the Google results for ‘Rent a house in Eindhoven’:

Custom real estate landing pages can also help you optimize your website for search and lead generation. These are standalone pages on your website specifically tailored to what renters want and include a contact form with form tracking, where leads can enter their email address and phone number for more information.

Last but not least, make your contact information available so that your generated leads can easily find and contact you as soon as they get interested in a property. 

2. Search Engines like Google

There is a difference between SEO and local SEO, and it is important to distinguish them from each other. Local SEO focuses on businesses with physical locations that serve their communities face-to-face, while SEO should apply to any website on the internet.

Google My Business (GMB) is a useful tool for real estate agents and property managers. It improves local SEO and makes it even easier for prospective tenants to locate you. GMB is a Google business listing displaying crucial information about you and your real estate business in Google Search and Google Maps. So, people can get to know you even without visiting your website. 

3. Social Media Platforms

In real estate, networking is critical, and most people do their networking online these days. More than 82 percent of Americans have a social media presence. Facebook is the largest social platform with over 2.8 billion monthly active users worldwide. It’s a significant opportunity to expand your network and display your properties to an interested audience.

Then, there is Instagram with about 1 billion monthly active users, which is great for advertising your listing since it is a visual platform. People from almost any age range are now using Instagram to share their moments with their friends. And people know businesses that facilitate life for them with their products and services. So, you can share the images of your new listing on Instagram and generate many new leads for them.

Share your listings with your followers and encourage them to do the same with theirs. To expand your network and generate more real estate leads, join social media groups for local businesses, communities, and interest groups. You can also join realtor groups so that you and your colleagues can suggest clients to one another.

How to Generate More Real Estate Leads

So, let’s now see how you can generate more real estate leads for your new listing and property. 

1. Create a Network

As already mentioned, you must go online by choosing one of the three methods introduced in the previous section. You can establish your real estate website, use Google My Business (GMB), and/or create your online business on one or several social media platforms. 

The biggest advantage of going online is creating networks with people you do not even know. So, in addition to the neighbors in your neighborhood, you can get to know other people who may be the one or know the one who wants to buy or rent your property. 

2. Offer Incentives for Referrals

Having found online networks, colleagues, and clients, it is smart to ask them to be your referrals. You can be so professional with great client service that they automatically become referrals without making any efforts or offering incentives. 

You can give your clients some percentage of commission discount in return for being your referrals. And in general, you can think of any offer that suits your overall business. What you should note is that your offer should be irresistible and is worth it. 

3. Make It Visual

High-quality images and videos of your residential or commercial property are essential for generating more real estate leads. Whether you hire a professional photographer to capture them or invest in a nice camera and photography lessons. Professional images are crucial to nearly half of online property buyers. It comes to reason that the same is true for renters.

In addition, start thinking about making videos. Offering to make a home video is a terrific method to persuade sellers to list with you. And, unlike images, videos do a fantastic job of showing a home. You can make two-minute movies of: 

• Home buying and selling advice
• How-to instructions
• Client interviews
• Question-and-answer sessions
• etc.

4. Use Social Media

Using a social media marketing strategy may seem a no-go for you because you think you cannot attract thousands of followers and earn trust. However, you should not underestimate the power of social media in boosting your real estate business. 

Social networking is also a good approach to identify people in your market region with whom to communicate. You might respond to people’s posts with useful information or direct them to a home that would be of interest to them.

You can also use social media ads like Instagram or Facebook ads to promote your account on social media platforms. The good thing about advertising on social media is defining the budget you want to spend on the ads. So, you can choose from 1$ and show your ad to the audience with your desired demographics. For instance, you can choose to show your ad to 40-year old men who live in London and love playing tennis.

If you think you have difficulty managing your social media, especially Instagram, we highly suggest that you use RealtorMate. It’s a real estate lead generation platform relying on Instagram to bring more real estate leads to you. How? Using two excellent services called GrowthMate and PostMate. 

• GrowthMate: Using the GrowthMate service, you can generate hundreds of eligible followers. In addtion, you’ll generate more leads each month for agents using premium AI-targeted follower growth service. Through manual growth operations, the RealtorMate growth team will generate 400-500 new AI-targeted followers (and leads) for you each month. 
• PostMate: The PostMate service offers you content production and posting for your Instagram account. PostMate package includes full-service Instagram design, post creation, and scheduling. Perfect for real estate agents on the go! Get personalized content and design strategies, as well as a personal RealtorMate who will create and schedule weekly content for your Instagram feed to keep it updated.

So what are you waiting for? Create an account for free and get started using RealtorMate to hook high-quality leads from your real estate Instagram account!

Watch this video to learn more about RealtorMate services:

5. Share Lifestyles

In residential and commercial real estate, location is just as crucial when renting as buying. Make sure your ad highlights nearby attractions such as restaurants, shopping, train stations, bodies of water, and dog-walking parks to give your potential tenant a sense of what life would be like if they moved in.

Include photographs of office spaces, common areas, on-site facilities, and public transportation options for commercial locations. If local attractions are your rental listing’s biggest selling point, start from there.

6. Be Easy to Reach

According to Zillow, 32% of renters would move on to another listing if you don’t answer within the time period they expect. So, it’s critical to make yourself available and respond ASAP to interested prospects. 

Value the time of your generated leads because that is more important than you think. Think for a moment about the things these leads would say to others about you if you do not care to reply to their messages or calls on time. Accordingly, do not risk your business and be easy to reach. Generating real estate leads is essential for any real estate agent, especially if you have penthouses for sale.

Closing Thoughts on Getting More Real Estate Leads

Using the latest tools for marketing your real estate business is necessary for 2021. If you want to generate more real estate leads for your listing, be sure to use the tips above. It may take some time to get your desired results, but you must be patient and persistent.

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