Digital Marketing

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Landing Page Optimization: 7 Tips to Boost Conversions

Landing page optimization (LPO) is one of the must-dos of every business that generates high revenue. You cannot expect your viewers to convert without an impeccable landing page. However, it is not as easy as it sounds. You need to use landing page optimization tools and implement some tricks to achieve the best results. This …

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Digital Marketing Guide for Your E-Commerce Business. Where to Begin?

Digital Marketing Guide for Your eCommerce Business

Online competition has grown exponentially over the past two years, driven by the coronavirus pandemic. Lockdowns and stay-at-home policies increased online shopping, and email campaigns changed consumer behavior for good, paving the way for numerous new eCommerce business owners. If you’re either thinking about setting up your own eCommerce business or have already done so, …

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heat mapping

Google Analytics Heat Mapping: A Few Quick Tips to Get the Best Results

Marketers also use Google Analytics heat mapping as their favorite tool to visualize their website’s data on Google Analytics. “Google Analytics is the top SEO tool used by marketers,” says HubSpot. If you have no clue what heat mapping is, I strongly suggest that you click here first, read the guide, and then come back. …

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Behavioral Targeting

Flip the Script: An Intriguing New Approach to the Same Old Behavioral Targeting

What is it that we exactly do in advertising? We target people we want to sell our products to, and tell them about our products, don’t we? It sounds quite simple, but to get to where we are now, we have paved a rather long path. We have tested so many targeting methods, such as …

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