11 Great Brand Mashups: Brand Collaborations That Worked Wonders

Are you tired of struggling to make your brand stand out in a sea of competitors? Do you want to take your brand to the next level? Well, look no further! Collaborating with other brands can be the perfect way to boost your visibility and make a splash in your industry.

In this article, we’re going to take a look at 11 epic brand collaborations and how you can find the perfect partner to collab with. So sit back, relax, and get ready to be inspired!

Adidas x Parley for the Oceans

Adidas teamed up with Parley for the Oceans to create a line of sneakers made from recycled ocean plastics. This collaboration not only helped to reduce waste but also raised awareness about the impact of plastic on our oceans.

Starbucks x Spotify

Starbucks and Spotify joined forces to create a music experience in Starbucks stores as sponsored content. Customers could use the Starbucks app to control the music playing in-store and even earn rewards for listening to playlists.

IKEA x Lego

IKEA and Lego came together to create a line of storage solutions that double as playsets. This collaboration was a hit with parents and kids alike, and it helped to boost sales for both brands.

Nike x Apple

Nike and Apple created the Nike+ app, which tracks your runs and syncs with your Apple Watch. This collaboration helped both brands reach a new audience and capitalize on the growing trend of fitness tracking.

Coca-Cola x McDonald’s

Coca-Cola and McDonald’s have had a long-standing partnership, with Coca-Cola supplying the soda for McDonald’s restaurants. This collaboration has helped both brands maintain their position as market leaders in their respective industries.

GoPro x Red Bull

GoPro and Red Bull teamed up to create extreme sports content that showcased the capabilities of the GoPro camera. This collaboration helped to raise awareness about both brands and cemented their positions as leaders in their industries.

H&M x Balmain

H&M collaborated with luxury fashion brand Balmain to create a line of affordable designer clothing. This collaboration was a hit with fashion-conscious consumers and helped H&M to reach a new audience.

Amazon x Whole Foods

Amazon acquired Whole Foods in 2017, which allowed them to tap into the grocery industry and expand their offerings. This collaboration has helped Amazon to solidify its position as a dominant force in the retail world.

Target x Lilly Pulitzer

Target teamed up with fashion brand Lilly Pulitzer to create a line of affordable clothing and home goods. This collaboration was a hit with consumers and helped Target to differentiate itself from its competitors.

Uber x Spotify

Uber and Spotify partnered up to allow riders to control the music playing during their ride. This collaboration helped both brands to reach a new audience and provided a unique experience for Uber riders.

LEGO x Star Wars

LEGO and Star Wars have had a long-standing partnership, with LEGO creating sets based on the iconic movies. This collaboration has helped to solidify LEGO’s position as a leader in the toy industry and provided Star Wars fans with a unique way to interact with the franchise.

How to Find the Perfect Partner to Collab With

Now that you’ve seen some epic brand collaborations, you might be wondering how you can find the perfect partner to collab with. Well, first things first, you want to make sure they’re not a robot. Ainfluencer can help you find real, human collaborators who won’t short circuit on you halfway through the project. Here are some tips:

Look for brands that share your values and target audience.
Consider brands that complement your product or service.
Reach out to brands that you admire and respect.
Look for brands that are open to collaboration and have a track record of successful partnerships.
Don’t be afraid to think outside the box and consider brands in different industries or niches.

How do I find good collaborators?

Ask yourself: would you want to grab a drink with this person? If the answer is yes, then go for them and send proposals. Free influencer marketplaces such as Ainfluencer can help you connect with like-minded individuals who share your interests and goals specifically around influencer or brand collaborations.

What makes a good Brand collaborative partner?

Someone who doesn’t hog the spotlight, but also doesn’t flake out at the last minute.

How do I find a partner for my business?

Swipe right on Ainfluencer or collabstr! Just kidding, they are not a dating app. But if you are looking for brand collaborations on Instagram or TikTok they can help you connect with brands and entrepreneurs who are a good fit for your audience on TikTok or Instagram.

What are the 5 types of collaboration?

There’s unpacking, reviewing products, trying products, and taking selfies with them, promotional content, bartering, and… um, that’s all I got. Luckily, Ainfluencer covers all of these for you as an influencer or brand.

What are the three 3 important aspects of collaboration?

Communication, trust, and… I forget the third one. But Ainfluencer knows all about the key aspects of successful collaboration and can help you find collaborators who embody them.

What does a good collaborator look like?

Well, they should have at least two arms and legs, and preferably a head with a functioning brain. But joke aside they are relevant to your niche, their audience are interested in your product and service and located where you can serve them. There is more to it which I will cover in another post. A good collaboration would grow your brand like wildfire.

How do you find people to collab on Instagram?

Search hashtags related to your niche, slide into DMs, and hope for the best? Or, you could let Ainfluencer do the heavy lifting and connect you with influencers who are a good match for your brand.

What are the 7 keys of collaboration?

Let’s see, there’s teamwork, communication, trust… and I’m drawing a blank on the other four.

What are the 5 ideas of effective collaboration?

There are many ideas that can make collaboration effective, but here are five key ones:

Clear communication: Effective collaboration requires clear and open communication between team members. This means being able to express ideas and concerns in a respectful and timely manner, as well as actively listening to and acknowledging the input of others.
Defined roles and responsibilities: Each team member should have a clear understanding of their role and responsibilities within the collaborative effort. This helps to avoid confusion and duplication of efforts, and ensures that everyone is working towards the same goals.
Shared goals and objectives: Collaborative efforts are most effective when all team members share a common vision and purpose. Establishing shared goals and objectives helps to keep everyone focused and motivated, and promotes a sense of accountability among team members.
Trust and respect: Trust and respect are critical components of effective collaboration. Team members must feel comfortable sharing their ideas and perspectives, and have confidence that their contributions will be valued and respected.
Flexibility and adaptability: Effective collaboration requires a willingness to be flexible and adapt to changing circumstances. This means being open to new ideas and approaches, and being willing to make adjustments as needed to achieve the best possible outcomes.