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How to Write a Website Tagline [+7 Examples & Best Practices]
A tagline is a short phrase that captures a company’s brand essence, personality, and positioning, and it is supposed to distinguish the company from its competitors; it should be short…
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Behavioral Targeting: A New Approach in 2022
What is it that we exactly do in advertising? We want to target people we want to sell our products to and tell them about the products, don’t we? It…
WordPress Blocks: An In-Depth Guide in 2022
WordPress blocks are the main component of WordPress’ drag-and-drop Gutenberg editing system for websites. The easiest way to learn to use blocks is through hands-on practice, but understanding what blocks…
5 Advanced SEO Tactics to Boost Your Rankings in 2022
I’m the type of SEO who likes to plan and strategize. I love nothing more than to see my 5-year SEO plan conclude exactly as I expected it to, or…
How to Outsmart the YouTube Algorithm in 2022
In this post, we will focus on how the YouTube algorithm exactly works. With 720,000 hours of videos uploaded daily on a wide range of topics, many content creators wonder…
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Instagram Insights Explained in 2022 [Views, Reach, Impressions]
Instagram Insights is where you can understand if your Instagram content calendar and the entire investment on paid ads and influencer marketing collaborations are going in the right direction. If…
eCommerce Customer Service: Best Tips & Tools in 2022
In the modern online business sphere, customer service is the center around which client interactions revolve. Poor customer service interactions can tarnish a business and lead to disastrous social media crises.…
Customer Journey Map: Best Practices + Templates in 2022
As customers’ interactions have become more complex, creating a customer journey map is more crucial than ever. With a journey map, you will have a clear picture of your customers.…
How to Generate More Real Estate Leads in 2022
Want to generate more real estate leads for your listings but don’t know how? If you have some properties and want to sell or rent them to new leads, we…
What is a Website Heatmap in 2022 + Best Heatmap Creation Tool
In today’s era, we’re surrounded by various data forms. And the availability of such large amounts of data is impressive by itself. But mere access to data isn't enough. What's…
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Best WordPress Plugins for New Websites [25 Plugins]
So, you’ve just designed your WordPress website, and now you’re looking for the WordPress plugins you should run. WP plugins are a must for any website, not just for a…
Psychographic Segmentation: Understanding What it Is + Top 6 Examples
Psychographic segmentation is one of those classy terms you may have never heard of, but I’m sure that you have constantly used the concept. Actually, It is one of the…
+25 Popular Instagram Trends to Know in 2022
Social media is constantly evolving, and Instagram is no exception. Instagram is the fastest-growing app, with more than 1 billion users (projected to jump to ~1.2 billion in 2023). Its…
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What is the Best Website Visitor Tracking? [+How to Use in 2023]
Way more than half of your website’s visitors will not convert! You may think this is a bold claim but let us tell you why. You work so hard and…
5 Best Practices Before Choosing a Digital Marketing Career in 2022
Competition in the job market is one of the most important challenges for any candidate today. Digitization increases job opportunities globally, which also means larger traffic of potential employees. Digital…
WatchThemLive vs. Microsoft Clarity: A Detailed Comparison
Nowadays, designing a website is all about gathering important data and analyzing it. This way, your design is aligned with your users’ needs. There are popular tools in this field,…
Ecommerce Sales Funnel Optimization: Top 5 Things to Optimize
The world is evolving so fast. So is everything inside it. Yet, so many people use old, inefficient methods to achieve what they want. Furthermore, when they cannot achieve it,…
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How to Improve eCommerce Conversion Rate in 2022 [5 Easy Ways]
Improving eCommerce conversion rate is not an easy task. In 2020 the average eCommerce conversion rate was 2.63%, and research compiled by Smart Insights shows that the eCommerce conversion rate…
Customer Service vs. Customer Experience: Knowing the Differences and Excelling at Both
It’s a common mistake to use customer service and customer experience interchangeably. The truth of the matter is that they are very different, although kind of related. Understanding the difference…
Landing Page Optimization: 7 Tips to Boost Conversions
Landing page optimization (LPO) is one of the must-dos of every business that generates high revenue. You cannot expect your viewers to convert without an impeccable landing page. However, it…
How to Succeed at Customer Centric Marketing
The marketing world has evolved to the point that there is no scarcity in the strategies that bring success. Various approaches work out fine. However, this does not make things…
5 Quick Tips To Mastering Funnel Optimization for 2022
You most probably have heard of people who have created a sales funnel. You might even have a funnel for your own business. However, most people just make it and…