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Best WordPress Plugins for New Websites [25 Plugins]
So, you’ve just designed your WordPress website, and now you’re looking for the WordPress plugins you should run. WP plugins are a must for any website, not just for a…
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Psychographic Segmentation: Understanding What it Is + Top 6 Examples
Psychographic segmentation is one of those classy terms you may have never heard of, but I’m sure that you have constantly used the concept. Actually, It is one of the…
+25 Popular Instagram Trends to Know in 2022
Social media is constantly evolving, and Instagram is no exception. Instagram is the fastest-growing app, with more than 1 billion users (projected to jump to ~1.2 billion in 2023). Its…
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What is the Best Website Visitor Tracking? [+How to Use in 2023]
Way more than half of your website’s visitors will not convert! You may think this is a bold claim but let us tell you why. You work so hard and…
5 Best Practices Before Choosing a Digital Marketing Career in 2022
Competition in the job market is one of the most important challenges for any candidate today. Digitization increases job opportunities globally, which also means larger traffic of potential employees. Digital…
WatchThemLive vs. Microsoft Clarity: A Detailed Comparison
Nowadays, designing a website is all about gathering important data and analyzing it. This way, your design is aligned with your users’ needs. There are popular tools in this field,…
Ecommerce Sales Funnel Optimization: Top 5 Things to Optimize
The world is evolving so fast. So is everything inside it. Yet, so many people use old, inefficient methods to achieve what they want. Furthermore, when they cannot achieve it,…
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How to Improve eCommerce Conversion Rate in 2022 [5 Easy Ways]
Improving eCommerce conversion rate is not an easy task. In 2020 the average eCommerce conversion rate was 2.63%, and research compiled by Smart Insights shows that the eCommerce conversion rate…
Customer Service vs. Customer Experience: Knowing the Differences and Excelling at Both
It’s a common mistake to use customer service and customer experience interchangeably. The truth of the matter is that they are very different, although kind of related. Understanding the difference…
Landing Page Optimization: 7 Tips to Boost Conversions
Landing page optimization (LPO) is one of the must-dos of every business that generates high revenue. You cannot expect your viewers to convert without an impeccable landing page. However, it…
How to Succeed at Customer Centric Marketing
The marketing world has evolved to the point that there is no scarcity in the strategies that bring success. Various approaches work out fine. However, this does not make things…
5 Quick Tips To Mastering Funnel Optimization for 2022
You most probably have heard of people who have created a sales funnel. You might even have a funnel for your own business. However, most people just make it and…
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What is Persona Mapping? [+How to Create a Persona Map in 2022]
Persona mapping does not sound like the most complicated thing, but it has some complexities we need to be aware of. A successful company constantly learns what its consumers want…
Digital Marketing Guide for Your eCommerce Business in 2022
Online competition has grown exponentially over the past two years, driven by the coronavirus pandemic. Lockdowns and stay-at-home policies increased online shopping, and email campaigns changed consumer behavior for good,…
Google Analytics Heat Mapping: Quick Tips to Get the Best Results in 2022
Marketers also use Google Analytics heat mapping as their favorite tool to visualize their website’s data on Google Analytics. “Google Analytics is the top SEO tool used by marketers,” says…
10 Best Wix Influencer Networks in 2022
If you have tried convincing an influencer to advertise your business in the past, you’ll find that it is either too costly or complicated. It is pretty often for influencers…
