Are you tired of wasting your time running ad campaigns with no positive outcomes? Do you want a successful digital marketing career? Stay with us to learn about a paid media agency and its advertising campaigns and get familiar with some of the best agencies.
A paid media agency is the key to your success! By collaborating with paid media agencies, you can run a digital marketing career with planned advertising strategies to boost your brand visibility, increase leads and conversions, and help your brand become the top in your industry.
So, stop killing time and read this article for 10 minutes or less, and select a paid media marketing agency to begin the path to prosperity!
What Is A Paid Media Agency
In today’s business world, a company or brand must have a strategic marketing plan to surpass its market opponents and reach its goals. Want to enhance your brand awareness, gain massive leads, and boost sales? Pick a paid social media agency and start advertising.
A paid media agency is a company or organization that develops paid advertising campaigns and manages the whole process for its clients. They cover different ad formats using various social media channels and online platforms to promote your services and products.
These ad placements are pay-per-click (PPC) ads, search engine ads, display ads, social media ads, video ads, native ads, shopping ads, app install ads, and email marketing.
In addition, these businesses aim to achieve the best possible return on investment (ROI) results to attain the company’s sales goals. With accurate market research, in-depth analysis, and data evaluation, paid media agencies find the top strategy to reach a suitable audience.
Read Also: Influencer Marketing Agencies
Alright! Up till now, you are familiar with what paid media advertising agency is. Let’s head to some of the best organizations available worldwide and examine their features.
1. PBJ Marketing: Top Paid Media Agency
HQ Office: Washington D.C., USA
Minimum Project Size: $1000+
Services: Paid Media, Design & Development, Search Engine Optimization, Social Media Management, Conversion Rate Optimization
Paid Media Ads: Display, Search, Shopping, Remarketing, YouTube Ads, Native, Amazon, TikTok
Well-known Clients: Mercy College, Virginia Spine Institute, Rugged Shark, Airdog, Navicore, Nareit, Innovations, Futurebiotics, Hotels Worldwide, etc.
Based in Washington D.C. and New York City, PBJ Marketing is an award-winning digital marketing agency offering services from paid media to conversion rate optimization.
This paid media management agency claims to maximize your brand awareness, increase revenue, and have the best outcomes. They have mentioned some of the most successful collaborations on their site to increase credibility.
You can set goals, specify the audience, create quality ads, and run and test campaigns to plan your marketing method.
Although PBJ Marketing seems to be a good choice for hiring, you require a sufficient budget to work with them.
2. Digitaloft: UK Agency For Paid Digital Media
HQ Office: Kendal, United Kingdom
Minimum Project Size: €3000+
Services: Digital PR, SEO, Content Marketing
Paid Media Ads: Pay Per Click, Search Engine, Social Media, Display, Native
Well-known Clients: Comparison, CompareTheMarket, MisseyEmpire, Inkifi, Cosmetify, Veygo
Located in Kendal and London, Digitaloft is a paid media marketing agency in the United Kingdom with a vast experience in digital marketing campaigns.
They claim to grow your brand’s visibility and presence with content management, SEO, and digital PR. You can use the SEO specialist team of Digitaloft, who have won awards and are experts, to gain an advantage for your brand.
Furthermore, this paid media marketing agency declares that they are the best small agency in Europe.
Despite their service, unfortunately, the prices are quite high.
3. Digital Business Lab: A Hong Kong Paid Media Agency
HQ Office: Hong Kong, China
Minimum Project Size: $5000+
Services: Social Media Marketing, Social Media Strategy, Influencer Marketing, Content Creating, Training & Consulting, Social Media Listening, NFT & Metaverse
Paid Media Ads: Social Media, Display, Native, Search Engine
Well-known Clients: Morrocanoil, Shiseido, Hong Kong Tourism Board, AIA, Infiniti, Lane Crawford, Dior, Guerlain, MaBelle, Greenpeace, Ali Baba Group, Tefal
Digital Business Lab appears to be the finest paid media agency in Asia, with various marketing services and strategies to achieve top outcomes for its clients.
You can find their offices in Hong Kong, Singapore, and Macau and benefit from the full-service advertising techniques of Digital Business Lab. This paid social media advertising agency states to control the power of media to meet your needs.
Moreover, you can structure data-driven strategies, manage social media campaigns, collect insights, improve brand and marketing expertise, and reach the target audience.
However, you should know they require a considerable budget for the services.
4. BeaconDigital: B2B Paid Media Agency
HQ Office: New York City, USA
Minimum Project Size: $5000+
Services: Strategy & Insights, Creative & Branding, Performance Marketing, Video & Podcast Production, Content Strategy & SEO, Web Development, Marketing Technology
Paid Media Ads: Search Engine, Social Media, Display, Native, Shopping
Well-known Clients: 4IQ, Biocatch, Crypsis Group, Cysiv, Elliptic, HR Acuity, K2 Intelligence, Klarna, Kustomer, Opus, Swizznet
BeaconDigital is a B2B and SaaS paid media agency with countless services and advertising plans. As the company claims, they can enhance your company with integrated strategies, unique designs, advanced content production, and excellent marketing techniques.
Also, they state to provide full-service and inbound marketing services with reasonable prices that meet your needs.
Beacondigital’s achievement is working with many B2B services and SaaS tools, including AON, Avertium, BioCatch, Corellium, Cypress, Cysiv, and Flashpoint to build a thriving career for clients.
Despite being a perfect paid media agency, the prices are costly and require a high budget.
5. AMP Agency
HQ Office: Boston, USA
Minimum Project Size: $100K+
Services: Website Development, Creative Solutions, Public Relations, Influencer, Strategy, Mobile Web Development, Digital Products, Voice Marketing, Social Media Marketing and Management, Experiential Marketing, Digital Installations, SEO Strategy, Integrated Media, Programmatic Media Strategy, Paid Search Strategy, Paid Social Media Marketing, Analytics
Paid Media Services: Social Media, Display, Search Engine, Pay Per Click, Native, Shopping, Remarketing
Well-known Clients: Nike, Cicis, Naked, Hasbro, American National, PlayStation, MLB The Show, LifeStyles, Honda, Microsoft, Harvard Business School, Yasso, Toyota
Located in Boston, AMP is a social media paid advertising agency and among the best full-service digital agencies worldwide. They assert that they can grow your brand and make it unique in its industry.
AMP Agency claims to offer a wide range of marketing and advertising strategies across various industries to develop your brand, increase its visibility and leads, and boost conversions.
Furthermore, for paid social media marketing, they research your market, find out about your target audience, set goals, and optimize the campaign.
However, the prices are unbelievable! You require over $100,000 to start cooperating with this global paid media agency.
Read Also: Affiliate Marketing Programs
Paid Media Agency: Pros And Cons
Hiring a paid media advertising agency has some benefits and drawbacks. To consider the best outcomes, you should know these before approaching a digital marketing agency:
- Agencies have broad experience and are experts in marketing,
- They have cutting-edge tools, advanced techniques, and analytic programs,
- You let the agencies do the job at a fast pace and save time,
- Your advertisement won’t be useless! There are goals set and excellent ROI results,
- Cost-efficient compared to the solo advertising approach,
- A Paid Media Agency has a professional team who provides strategies, produces creative content, and manages the campaign.
- You should have a sufficient budget, and it could cost you a lot,
- Providing your purpose or intentions to an agency might be difficult,
- You have limited control over your business, as the agencies have full control,
- Agencies have their strategies that might be against your interests,
- There are specific regulations that you must follow when hiring an agency.
Besides these pros and cons, there might be more that you may face during your collaboration.
So, it is wise to consider many aspects before starting marketing with a paid media management agency.
Till now, you have acknowledged what a paid media agency is and got familiar with some of the top organizations. There might be frequent questions you require answers to. Here, we will mention some and respond to them.
1. How Does A Paid Media Agency Differ From Other Marketing Agencies?
A paid media agency focuses on paid advertising campaigns, while other marketing agencies use methods like branding, content marketing, and public relations.
2. How Can A Paid Media Agency Help My Business?
Paid Media Agencies have numerous benefits for your brand’s growth and business. These are:
- Paid Media Agencies have a team of experts with a vast experience in advertising that can help your brand in its marketing.
- They find the most suitable audience for advertising.
- A Paid social media advertising agency manages campaigns to have top results in ROI.
- They have a specialized team for content creation.
- A paid media agency does A/B testing with different strategies on each platform and informs you about the best one for marketing.
- They analyze performances for each step and provide reports.
- A paid media organization sets goals and focuses on them.
3. What Platforms Do A Paid Media Agency Advertise On?
- Google Ads,
- Programmatic Ad Networks,
- Native Advertising Platforms,
- Microsoft Ads.
4. How Much Budget Do Brands Require For Hiring A Paid Media Agency?
There is no exact response to this question as each agency charges diversly according to the campaign’s complexity or the organization’s services.
However, we will provide a minimum rate to give you a first idea. It starts from approximately $1000 or $1500.
5. How Does A Paid Media Agency Determine Price For Clients?
Paid Media Agencies offer a price considering specific criteria and aspects such as target audience size, brand goals, market competition, and the platforms set for advertising.
Therefore, if you want to achieve a successful marketing career and boost your business to become the finest in your industry, you should hire a paid media agency, give them complete authority, and let them do the job.
Paid Media Advertising Agencies run ad campaigns for your company and cover the whole process. They set goals, find the most suitable audience, determine which platforms to try according to your budget, use creative content and different strategies, and optimize everything to achieve the best possible results.
In addition, we’ve mentioned some of the most popular paid media agencies to help you select a proper one for collaboration.
So, you have a variety of choices. Start your thriving digital marketing career and explode your market!