How To Run An Instagram Giveaway In 2023? Top Ideas And Tools

You are currently viewing How To Run An Instagram Giveaway In 2023? Top Ideas And Tools

Hosting an Instagram giveaway is a strategy that many brands, businesses, and influencers try every day to grow their account. Even though it’s a proven strategy to achieve maximum success, you need to know some tips and tricks. 

This article will provide a full guide on how to run Instagram giveaways and will introduce you to the best Instagram giveaway picker tools in the following. 

If you don’t have time to read the full article but want to work with influencers/brands to boost your reach, Ainfluencer is your solution. 

How To Run An Instagram Giveaway

Running successful giveaways needs planning and sticking to some steps. If your one of those who want to know how to do a giveaway on Instagram to get followers, Here are the steps for running contests like a pro. 

1. Decide Your Goals For The Giveaway

Before you start planning your Instagram giveaway, it’s important to define your goals and identify your target audience. Ask yourself, “What do I hope to achieve with this giveaway?” Is it for increasing brand awareness, driving website traffic, or gaining new followers. Clarifying your goals will help you shape your giveaway strategy. 

2. Choose The Giveaway Prize

Selecting the right prize is key to attracting participants to your Instagram giveaway. Consider offering a prize relevant to your brand or industry and appealing to your target audience. It could be a popular product (iPhone or airpods), a gift card, a discount, an exclusive experience, or a bundle of your best-sells. 

3. Set The Entry Rules

There are many entry methods you can choose from when running an Instagram giveaway. Some popular options include:

  1. Like and Comment: Participants are required to like your giveaway post and leave a comment to enter.
  2. Tag a Friend: Participants must tag a friend in the comments section to enter.
  3. Repost: Users are required to repost your giveaway post on their own Instagram feed or story.
  4. Hashtag: Giveaway participants must use a specific hashtag in their own Instagram posts to enter.

Note: You can also combine multiple entry methods for adding more engagement to your account. 

4. Put A Time Limit

One of the most important steps of how to do a successful giveaway on Instagram that often goes unnoticed is establishing a well-defined time limit. Adding a time limit to your Instagram giveaways can create a sense of urgency and excitement among your audience. It encourages immediate participation and prevents the giveaway from dragging on indefinitely.

Note: Make sure to clearly mention the deadline on the post or caption. 

5. Promote Your Giveaway

Promotion is key to the success of your Instagram giveaway. If you have multiple channels for your business, use them all to spread the word and maximize participation. Here are a few ideas to promote your giveaway:

  • Share it on your Instagram feed and stories,
  • Cross-promote on other social media platforms,
  • Send out an email newsletter to your subscribers., Collaborate with influencers or use Influencer partnerships to help promote your giveaway.

Keep in mind that the more exposure you can generate, the higher the chances of attracting a larger audience.

6. Choose A Giveaway Tool

After the giveaway is over, it’s time to check all the participants and see if they have followed the rules or not. Next, you need to pick a random winner(s) and announce them in a separate post. 

Doing all these actions manually can take so much time and effort; especially if you have lots of followers. That’s why users prefer using Instagram giveaway picker tools to help them automate this process and put their focus on engaging with your audience.

In the next parts, we will introduce you to some of these tools and explain how to do a giveaway on Instagram and Facebook with them. 

7. Announce Your Instagram Giveaway Winner

To build trust and credibility among your audience it’s important to announce the winner in a post ensuring that everyone can see it. Also, you can contact the winners in your DMs and offer a discount code to all the participants. 

8. Track Your Giveaway Results

Running giveaways can help you grow your page but to truly measure its success and effectiveness, it’s essential to track your giveaway results. Tracking allows you to gather valuable data and insights that can inform future strategies and improvements. Here are some factors to consider:

  • Measure Participation,
  • Engagement Metrics,
  • Follower Growth,
  • Reach and Impressions,
  • Hashtag Reach.

Best Instagram Giveaway Picker Tools

Running an Instagram giveaway involves selecting a winner from a pool of participants, and manually choosing a winner can be time-consuming. That’s where Instagram giveaway picker tools come in handy. Here are some of the best tools you can try. 

#1 You to Gift

You To Gift” is the all-in-one giveaway picker tool that will streamline your contest management like never before. With its user-friendly interface, you can effortlessly select random winners from your Instagram comments, likes, followers, YouTube subscriptions, and comments, ensuring a fair and unbiased outcome for every contest. No more tedious manual selection processes – let our smart algorithm handle it for you!

You to Gift Homepage
You to Gift Homepage

Not only does “You To Gift” simplify the winner selection process, but it also offers additional features to enhance your giveaway experience.

Need to conduct a raffle or lucky draw? This tool generates random numbers and names with ease, making surprises and rewards a delightful experience for your participants.

Plus, managing your giveaway data is a breeze with the option to export your Instagram data into Excel or CSV files, providing you with valuable insights for future campaigns.

Try it now and enjoy our first giveaways for free – “You To Gift” will undoubtedly take your contests to new heights, creating excitement and engagement like never before!

#2 Rafflys By AppSorteos

If you are on a budget and are looking for a free tool to automate your giveaways, Rafflys seems to be one of the best options. This service is available for multiple platforms such as Instagram, Facebook, Twitter, YouTube, and TikTok giveaways.

Rafflys Homepage
Rafflys Homepage

Working with this tool is easy, all you need to do is provide the URL of your giveaway post and set the number of winners you need. 

You can set the rules for the comments (specific comments, hashtags, tags, etc) and this tool will check them all automatically. Here are other tools that Rafflys provide for free:

  • Social media giveaway tool,
  • Roll dice,
  • Random teams generator,
  • Random numbers,
  • Font generator,
  • Flip a coin.

Rafflys Pros

  • Works for multiple platforms
  • No password required


Another Instagram giveaway picker tool that many users have tried and are satisfied with is Wask. This platform is originally an ads manager for Instagram, Facebook, YouTube, and TikTok to run your online ads professionally. Homepage Homepage

Even though they provide different pricing packs, their Instagram giveaway picker tool is completely free. Here are additional features that Wask provides for users:

  • Ad scheduler,
  • Autopilot for campaigns,
  • Performance comparison,
  • Smart target audience,
  • Create A/B test Pros 

  • Multiple features for running campaigns
  • Free to use

#4 Simpliers

The next tool allows you to create, design, and run giveaways for multiple social media platforms in one place. Using this service, you can create giveaway posts for Instagram, TikTok, YouTube, and Twitter. Simpliers is not free, but you can use the giveaway picker 1 times as free for each post that has max 100 entries, to try this tool. 

Simpliers Homepage
Simpliers Homepage

To work with the giveaway tool, you paste the link of your post and select either “From comments,” or “From likes.” Other features provided by this service are:

  • Profile Picture Downloader,
  • Instagram Story Viewer,
  • Online Random Selector.

Simpliers Pros

  • Free to use
  • Editing tools for creating giveaway posts
  • Ready templates

#5 GiveawayJet

If you are looking for a simple comment picker tool for your Instagram giveaways, GiveawayJet seems to be a good option. All you need to do for working with this tool is enter the post’s URL, set the rules, and it will check all the participants. 

GiveawayJet Homepage
GiveawayJet Homepage

This platform is totally free to use and it doesn’t provide any other features. 

GiveawayJet Pros 

  • Free to use
  • N password required

How To Expand Your Giveaway Reach

One highly effective method to reach potential users is by collaborating with influencers. Influencers have a loyal following and can help you reach a wider audience. But how to find the influencers that are willing for partnerships? Ainfluencer is your solution!

Ainfluencer Homepage
Ainfluencer Homepage

Ainfluencer is a trusted influencer marketing platform that makes the process of discovering influencers easy for brands and businesses. It offers a wide range of targeting and filtering options, allowing you to find influencers based on their niche, audience size, location, engagement rate, and more. This level of customization ensures that you connect with influencers who are the best fit for your giveaway and brand.


After knowing everything about how to do a giveaway on Instagram for 1k following (or more), it’s time to answer some of the most frequently asked questions.  

Is It Necessary To Have A Large Following To Run A Successful Instagram Giveaway?

  • Not necessarily. While having a large following can help increase participation, the success of your Instagram giveaway depends on various factors like prize value, promotion strategy, and engagement with your existing audience. Focus on quality engagement rather than just the number of followers.

 Can I Collaborate With Other Brands For An Instagram Giveaway?

  • Yes, collaborating with other brands for an Instagram giveaway can be a great way to expand your reach and engage with a wider audience. Ensure that the collaboration aligns with your brand values and objectives to create a mutually beneficial partnership.

Are There Any Legal Requirements Or Guidelines For Running An Instagram Giveaway?

Yes, it’s important to familiarize yourself with the legal requirements and guidelines for running giveaways on Instagram. Make sure to comply with Instagram’s promotion guidelines and any applicable local laws regarding sweepstakes or contests.


Running an Instagram giveaway can be a powerful strategy for boosting your brand’s visibility, engaging with your audience, and attracting new followers. By following the steps outlined in this article and getting help from the recommended tools, you can create a successful giveaway without spending tons of time and effort. 

You can also boost your giveaway entry by collaborating with your niche influencers and brands. So, make sure to check Ainfluencer’s network of 500k creators and find like-minded ones.