What is Perfect Instagram Reel Size? (2023 Update)

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  • Post last modified:August 3, 2023
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Instagram reels are one of the most popular features on this platform. But to create interesting reels you need to learn Instagram reel size and dimensions.

With the recent explosion of IG reels and the opportunity it provides for organic growth on Instagram, it’s more important than ever to understand the technical requirements that go into creating high-quality videos. That’s where we come in!

In this article, we’ll be exploring everything from the specific dimensions and maximum file size for Instagram reels, to how to shoot and edit your content for optimal engagement.

Whether you’re a seasoned Instagram user or just starting out, understanding Instagram reel size is crucial for creating reels that will keep your followers coming back for more.

Why Is Instagram Reel Size Important

Picture this: you’ve just spent hours filming and editing the perfect Instagram reel. You’re ready to share it with the world, but once you upload it to the platform, it looks pixelated and distorted. What happened? The answer is simple: you didn’t pay attention to the Instagram reel size, dimensions, and ratio!

That’s right! Learning how to make a reel on Instagram is not enough. The size of your Instagram reel matters JUST as much as the content you’re putting out there. Here’s why:

1. Getting Instagram Reels Size Right Results in Higher Quality

Firstly, the correct Instagram reel size ensures that your videos are displayed perfectly on the platform, without any pixelation or blurriness. By adhering to the specific Instagram reel dimensions and ratio, you’ll be able to create a visually stunning video that will capture the attention of your followers and attract new viewers.

2. Meeting the Instagram Reel Size Requirements Leads to Higher Engagement

Secondly, using the right Instagram reel size can increase your engagement rates. Did you know that videos that don’t meet the size requirements can be cropped, and in turn, cut out essential elements from your content? By creating a video that meets Instagram reel size guidelines, you’ll be able to display all the vital aspects of your content, keeping your followers engaged and coming back for more.

3- It Helps Putting Out a Professional Image

Thirdly, mastering Instagram reel size is a sign that you’re a professional in the world of content creation. By taking the time to learn the correct dimensions and ratio, you’ll be able to create high-quality videos that stand out in a sea of content. 

4- Correct Instagram Reel Size Helps Being Featured on the Explore Page

Lastly, using the correct reel size is not only important for creating visually stunning and professional-looking videos, but it can also impact your page’s growth and reach on the platform. 

By meeting Instagram’s specific reel size requirements, you increase the likelihood of your content being featured on the Explore page, which can lead to more organic growth and engagement. So, make sure to pay attention to the Instagram reel size and dimensions to optimize your content for success on the platform.

As you see, mastering Instagram reel size is the first step in creating videos that will take your Instagram game to the next level. So, read on to learn the numbers you need!

You May Also Read: How to Download Instagram Reels 

What Is the Best Instagram Reel Size and Dimensions 

When it comes to creating Instagram reels that will stand out on the platform, size really does matter! So, what are the best Instagram reels dimensions and Instagram reel size ratio to ensure that your content looks its best? Well, you’ll be happy to know that Instagram has made it relatively easy for creators to optimize their videos.

First, let’s talk about Instagram reel size. Your reels should be no longer than 90 seconds and no larger than 220 MB. As for the dimensions, Instagram recommends a resolution of 1080 x 1920 pixels, with an aspect ratio of 9:16. This will ensure that your reels look great on both mobile and desktop devices, without any distortion or pixelation.

But don’t just take our word for it – give it a try yourself! Experiment with different reels dimensions and Instagram reel size ratios until you find the perfect combination that works for your content. Remember, while it’s important to follow Instagram’s guidelines, it’s also important to let your creativity shine through. So, start creating and let your reels take the platform by storm!

Instagram Reels Length: The Best Time Frame

The ideal length for Instagram reels can vary depending on the content and audience, but generally, it is recommended to keep them between 15 and 30 seconds. This allows you to capture the viewer’s attention and convey your message or story effectively without losing their interest.

Although you can record reels up to 90 seconds in 2023, it’s important to note that shorter reels (reels under 7 seconds) are highly effective since users are more inclined to watch the entire reels, which will increase your watch time on Instagram. Especially, if they are highly engaging and attention-grabbing.

What Is the Best Instagram Reels Caption Length

The ideal length for an Instagram reels caption can vary, but it’s generally recommended to keep it short and sweet. Instagram reels captions are limited to 2,200 characters, but it’s best to aim for 125 characters or less, which is the amount that is visible without clicking the ‘more’ button.

The key to creating an effective reels caption is to make it attention-grabbing and engaging. This can be done by using humor, asking a question, making a bold statement, or using emojis. The caption should also be relevant to the content of the reel and provide context or additional information for the viewer.

It’s important to keep in mind that many viewers may watch reels with the sound off, so adding subtitles or text overlays can help convey your message even if the viewer isn’t listening to the audio.

7 Game-Changing Tips for Creating High-quality Instagram Reels

Creating effective Instagram reels requires a combination of creativity, strategy, and technical know-how. Here are some tips that will help you create reels that stand out on the platform.

  1. Start with a Clear Objective: Before creating any reel, it’s important to define your objective. Are you looking to increase engagement, promote a product or service, or showcase your brand’s personality? By setting a clear objective, you can tailor your reels to meet your specific goals.
  1. Know Your Audience: Understanding your target audience is crucial to creating effective reels. Consider their interests, pain points, and preferences when creating content. This will ensure that your reels resonate with your audience and increase engagement.
  1. Incorporate Trending Topics & Music: Keeping up with trending topics, music, and hashtags can help boost the visibility of your reels. However, it’s important to make sure that the topic is relevant to your brand and aligns with your values.
  1. Use High-quality Visuals and Audio: Instagram is a visual platform, so it’s important to use high-quality visuals and audio to grab the viewer’s attention. Use good lighting and sound quality, and ensure that you meet the requirements of IG reel size & dimensions.
  1. Add Value: Provide value to your audience by creating reels that are informative, entertaining, or educational. By providing value, you can increase engagement and build a loyal following.
  1. Promote Your Reels: Once you’ve created a reel, promote it across your other social media channels to increase visibility. You can also use paid promotion to reach a wider audience.
  1. Use Short Captions: Use captions and text overlays in your reels. This is especially important for viewers who watch reels with the sound off. By adding captions and text overlays, you can convey your message even without audio. 

By implementing these strategies, you can create effective Instagram reels that engage your audience, build your brand, and increase your reach on the platform.

Instagram Reel Size FAQs 

Ready to delve into some of the most frequently asked questions regarding the topic? Then read on!

#1. What Is the Best Instagram Reel Cover Size?

The ideal size for an Instagram reels cover photo is 1080 pixels by 1920 pixels with an aspect ratio of 9:16. This size ensures that your reels cover photo looks crisp and clear on all devices and in all orientations.

When creating a reels cover photo, it’s important to choose a visually striking image that accurately represents the content of the reel. You can choose a still image from the reel itself, or create a custom graphic specifically for the cover photo.

It’s also worth noting that Instagram automatically selects a frame from your reel to use as the cover photo, but you can choose to change it by selecting ‘Cover’ on the final screen before posting your reel. From there, you can select a frame from the reel or upload a custom image.

#2. What Happens If I Upload a Reel with Incorrect Size?

If you upload an Instagram reel with an incorrect size, Instagram will automatically crop the video to fit the platform’s requirements, which can result in some parts of the video being cut off.

#3. Are There Any Restrictions on IG Reel Length?

Reels can be up to 90 seconds long, but it’s recommended to keep them between 15 to 30 seconds.

#4. Does Instagram Provide any Tools to Help Me Create Reels with the Correct Size?

Yes, Instagram provides a reels creation tool that automatically sets the correct size for your reels.

Over to You

In conclusion, while the ideal size for an Instagram reel may seem like a technical detail, it can make all the difference in the world of social media. Don’t be ‘cropped out’ of the game – make sure you’re using the correct dimensions for your reels to avoid awkwardly cut-off content. 

Remember, with the right size, you can make a big impact and reel in those views. So, go forth and create reels that are perfectly sized and perfectly engaging – and let the good times (and good vibes) roll! 😉


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