Micro Influencer: What Is It + 3 Reasons You Should Collaborate with Them

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Have you ever wondered how a micro influencer can help you with your business and marketing efforts?! In recent years, social media has revolutionized the way we connect and communicate with others, creating a whole new world of marketing opportunities for businesses. One such opportunity that has gained significant traction is micro influencer marketing. 

Unlike traditional celebrity influencers, micro influencers are everyday people who have built a small but engaged following on social media by sharing their passions and interests. These influencers may have anywhere from 1,000 to 100,000 followers, but what they lack in numbers, they make up for in authenticity and trust. That’s why influencer marketing platforms have focused so much of their resources on getting micro influencers. 

In this blog, we will learn who a micro influencer is and explore the world of micro influencer marketing and the unique benefits it can offer businesses!

If you own a business and would like to connect with the best micro influencers in your niche, sign up on Ainfluencer for free right now and start a meaningful and safe collab! 

What Is a Micro Influencer

A micro influencer is like a secret weapon for businesses looking to connect with their target audience in a more meaningful way. Their follower count ranges from 1k to 100k, hence the name ‘micro influencer’! They can be music influencers, fitness models, or even beauty bloggers; the niche doesn’t matter as long as they have a targeted and focused audience!

Unlike traditional celebrity influencers, micro influencers have a more intimate connection with their followers, often engaging in direct conversations and building a sense of community around shared interests. In fact, these people are the tastemakers and trendsetters of the social media world because they have a dedicated following of people who look to them for inspiration and guidance in a particular niche or industry.

Now, let’s look at the 4 top influencers with this size!

Top 4 Micro Influencers on Instagram

There are countless influencers out there with varying levels of influence, engagement, and expertise in their respective fields. However, here are some examples of micro influencers in different niches who have gained a significant following and are well-respected in their communities:

#1 Angie Di Battista – Beauty

@angiedib is a makeup artist and educator who creates makeup tutorials and shares product recommendations! As a beauty influencer, she entertains 25.8K followers and has never failed to keep them engaged and scrolling through the feed. 

micro influencer Instagram feed
Angie’s Instagram Feed

Throughout her career, she has collaborated with many brands in the niche and shares promotional content with her target audience. 

#2 Gena Hamshaw – Food

@thefullhelping, the author of The Vegan Week, is a popular vegan food blogger with over 90,000 followers who shares recipes and nutrition tips! On her Instagram page, she also promotes relevant products, leading to more brand awareness and purchases for her partners!

Instagram micro influencer on feed
Gena Hamshaw on Instagram

#3 Grace Surgay – Fashion

@gracesurguy is an Instagram micro influencer, posting about fashion and promoting body confidence and positivity! With her fashionable and stylistic content, she has won the hearts of over 67,000 followers and continues to entertain them. 

micro influencer on Instagram: Gracesurgay
Grace on Instagram

#4 Steph – Lifestyle/Food

With an engaged audience of over 72,000, @notsofarmerswife is a lifestyle and food blogger on Instagram. She entertains her fans with interactive posts about healthy food recipes  and products. Although she’s not an Instagram fitness model or influencer, she also shares fitness tips! 

micro influencer Instagram feed
Steph’s Instagram Feed

This wide range of posts and subjects she covers means that brands and businesses in all these niches can approach her and count on reaching their target audience.

What Is Micro Influencer Marketing 

Micro influencer marketing on Instagram, TikTok, or any social media, is a type of marketing that focuses on working with individuals who have a smaller but highly engaged following. Their follower count is typically between 1,000 to 100,000 followers. Can’t you see why they’re perfect for a business?!

These individuals are often seen as experts in a specific niche and have a loyal following who trust and value their opinions and recommendations. Compared to working with larger influencers or celebrities, micro influencer marketing tends to be more cost-effective and can provide a higher return on investment.

Why Should Brands Collaborate with a Micro-Influencer

Now that you know what a micro influencer is, you have probably realized that they are the ones who know the latest trends and have their fingers on the pulse of what’s hot and what’s not. They are the ones who can take a brand from obscurity to social media stardom with just one post, all the while building a loyal following of engaged fans who trust their opinions and recommendations. 

But, let’s get to the specifics and list the 3 reasons why you, as a brand or business, must leave your marketing efforts with micro influencers:

1- Collaborating with a Micro Influencer Is Cost-Effective

Considering the incredibly high costs of influencer marketing, many start-ups might consider it impossible to reach out to bloggers. But micro influencers, although more effective, offer a more reasonable price! 

They typically charge lower rates than larger influencers or celebrities. This makes working with them a more cost-effective option for brands with smaller budgets or those looking to maximize their ROI.

2- Micro Influencers Are Authentic & Reliable

Micro influencers are often seen as experts in their niche and have a loyal following who trust and value their opinions and recommendations. In short, their word goes! And their authenticity and credibility can help build trust with potential customers and ultimately drive sales.

3- Their Audience Is Highly Targeted

Micro influencers often have a more niche and targeted audience compared to larger influencers or celebrities. This makes them an ideal partner for brands looking to reach a specific demographic or interest group. 

By working with micro influencers, brands can connect with audiences who are more likely to be interested in their products or services, resulting in higher conversion rates and better ROI.

To put it simply, micro influencers are the future of influencer marketing, and businesses would do well to take notice!

In the next section, we are introducing one of the best influencer marketing tools to help you start a safe collaboration. Let’s get started, shall we?!

Where to Find Micro Influencers on Instagram

By understanding how influential micro influencers are across all platforms and networks, you must be dying to know where you can find them!

It’s a valid question; after all, you can’t just search a hashtag and scroll through hundreds of posts to finally arrive at a list of influencers in your niche! That would be utterly ridiculous and time-consuming! So, what else can you do?! Going for influencer marketing platforms.

Ainfluencer: The Best Influencer Marketing Platform

Realizing the impossible challenge of manually searching for influencers and finding reliable partners, many influencer marketing platforms started their job! The best influencer marketing tool available in the market now is Ainfluencer. 

Ainfluencer is a safe and user-friendly marketplace for brands and influencers, seeking collaborations! It enables brands to set the criteria for their ideal influencer, and the platform will automatically find a list of niche influencers. Isn’t that just awesome?! But, that’s not where it ends! 

Ainfluencer Homepage
Ainfluencer Homepage

This tool also makes sure that both brands and influencers meet the preset conditions and hold their end of the deal! On the side of influencers, Ainfluencer doesn’t transfer the money to their wallet if they haven’t yet published the post or if the content goes against the conditions.

And on the brand side, they won’t be able to finalize the deal unless they have charged the wallet on the agreed price! This is actually the reason why Ainfluencer is so popular with brands as well as bloggers!

That’s how Ainfluencer makes it possible to start a reliable collaboration while knowing that both sides will go through with the deal. And what’s the best part? It’s completely free of charge!

So, what are you looking for?! Don’t waste your time and get started on Ainfluencer for free!

FAQs on What Is Micro Influencer

You have the answer to most of your questions so far. Now, it’s time to cover some other frequently asked questions!

1-What Is the Difference Between a Micro Influencer and a Macro Influencer?

Whether in Instagram or TikTok influencer marketing, there are various types of influencers!  Micro and macro influencers differ in terms of their audience size, engagement rate, and content style. 

Micro influencers have a relatively small following, typically ranging from a few thousand to around 100,000 followers, resulting in a more niche audience! They may also charge lower fees for brand collaborations which means they offer a more cost-effective solution. 

Macro influencers, on the other hand, have a much larger following, often in the hundreds of thousands or even millions of followers. They tend to have a broader audience and may cover a wide range of topics or industries. While their engagement rate may be lower than that of micro influencers, they can still reach a large number of people and have significant influence on their followers’ purchasing decisions.

2- Is 10K a Micro Influencer?

Yes, 10K followers is generally considered the lower end of the range for a micro influencer. So, while the exact definition of a micro influencer can vary, having 10K followers would generally qualify someone as a micro influencer in most cases.

Last Words

In this article, we explored what a micro influencer is and how they can help with your marketing efforts. After our thorough research, we learnt that partnering with micro influencers on Instagram and other social media is an immensely powerful strategy!
Bear in mind that in this journey, you can use Ainfluencer as a safe marketplace to start your collaboration with Instagram influencers, whether micro or macro! So, sign up for free right now!

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Visit my profile here: https://brandid.app/cyrus ==> For Guest Posts and Links Contact: [email protected]