15 Best Influencer Marketing Platform in 2024

Influencer marketing is the newest way to market your products to the world. Nowadays the average person needs to be more mindful of billboards and traditional marketing techniques. It’s easier for people to trust an influencer they already know than a company.

So how does influencer marketing work? In short, influencer marketing is about getting influencers on various platforms to promote your products. This can be through them using said product, introducing it, or just promoting it. The most challenging part of this marketing technique is finding the right influencers. That’s exactly what an influencer marketing platform does.

Finding a good influencer marketing platform can help you with influencer discovery, finding contact information, and starting campaigns. So without further ado, let’s take a look at the very best influencer marketing platforms.

1. Ainfluencer: The Best Free Influencer Marketing Platform

Ainfluencer is one of the best choices you have for an influencer marketing platform. This platform has more than 2 million influencers, unlimited campaign opportunities, unlimited invitations, detailed insights and so much more. That’s not even the best part.

What sets Ainfluencer apart from its competitors is that this platform is 100% free. There are no sign-up fees for companies or influencers of any size. This DIY platform is one of the best in the market. Let’s take a more detailed look at Ainfluencer.

Ainfluencer Features

First and foremost, let’s go over some of Ainfluencer’s main features. 

1. Influencer Discovery

The first step in marketing your products through influencer marketing is influencer discovery. You can scroll through Instagram and TikTok to find people that match your taste, or you can make this process easier and use Ainfluencer.

This platform offers you a search feature with more than 20 filters, and unlike most other platforms, unlimited search opportunities. There is no credit system that you can run out of or things of the sort. As with everything else, this feature is 100% free.

2. Easy Campaign Setup

Setting up a campaign with Ainfluencer is easier than you can imagine. You can create your vision and list everything you want out of it, and then wait for influencers to reach out to you. The option of reaching out to influencers is available as well.

3. Content Creation

Ainfluencer offers you four distinct content options:

• The most important one is getting new content created for you. On this platform, brands can work with content creators to get a reel or story created for them.
• The second option is using the creators platform to share content you have already created. In this stance, you’ll be posting your content to a creator’s channel.
• The third way you can work with creators for content is by promoting your already published content. This makes it so your channels get some attention as well.
• Your last option is a more flexible way to work around content. Collaborate in exchange for your product. This option is more flexible financially, as well as for the influencers.

Ainfluencer makes this process much easier.

4. In-app Chat Feature

Reaching out through email can cause many issues. More than anything else, it’s inefficient and time-consuming. The in-app chat allows you to communicate with your creator of choice easily and smoothly

Ainfluencer Pros

• Free and unlimited
• User-friendly
• Seamless connection
• In-depth analysis
• Financial security

Ainfluencer Cons

• Limited customer service hours
• High competition

There is more to say about this platform but these are the main points that make it special. So if you’re looking for an easy-to-work platform that has everything you could need, without taking a huge hit to your budget, check out what Ainfluencer has to offer. 

2. Meltwater: Among The Good Influencer Marketing Platforms

If you want a website to cover all the social media marketing process for you, you can pick Meltwater which claims to do so. They seem a fine media monitoring service to give a chance.

Established in 2001, Meltwater is an influencer marketing platform with over 20 years of experience managing and optimizing social media. You can find your influencer, start negotiations, arrange campaigns, and boost your social presence.

Meltwater believes they are one of the oldest and best influencer marketing platforms. You can use other services other than influencer marketing services.

However, you should consider the costs as Meltwater requires a high budget.

Meltwater Features

Before moving further, the first aspects you should know are this software company’s features. Here is a list:

• Media intelligence and relations,
• Sales and consumer intelligence,
• Influencer marketing,
• Social listening and analytics,
• Social media management,
• Data and API intergration.

Meltwater Benefits

After the section above, it is time to discover some of Meltwater’s pros.

• Media relations,
• Pitching,
• Wide-range database,
• Social listening,
• Vast analytic measurements,
• Community management.

Meltwater Drawbacks

Some of this influencer marketing platform’s cons are:

• Limitations on the product,
• Impression numbers are fabricated and imprecise,
• Returns false mentions at times,
• Complicated UI,
• Expensive prices.

These pros and cons are people’s opinions of the service.

Meltwater Plans and Prices

For pricing, you should select a suitable plan and receive prices upon request. Check the packages in the picture below.

3. Influence.co: Among The Free Influencer Marketing Platforms

Creative influencers and top-class brands meet on Influence to run campaigns and collaborate. As the company declares, you can manage and optimize every step.

Influence is among the best influencer marketing platforms for small businesses. It is a perfect place for agencies to find their content creator match and start advertising.

As a business, you can search for the right influencer, begin cooperation, and enhance your brand recognition.

On the other hand, as a social influencer, you can create a resume on their website, receive requests and associate with a business, create a powerful career, and earn more income.

Despite its free service, there is a Pro plan with pricing. Let us see what else this influencer marketing platform offers.

Influence Features

This intermediary company provides different features such as:

• Influencer searching,
• Influencer campaigns,
• Amazon influencers,
• Location and category database,
• Chrome extension,
• Profile index.

Influence Benefits

The advantages of Influence are:

• Simple and easy to use,
• Extensive database,
• Great community,
• Maximum potential outcomes.

Influence Drawbacks

On the contrary, the disadvantages of Influence include:

• Lots of fake profiles with fake followers,
• Poor campaign reporting,
• Expensive prices,
• Weak UX,
• Only small and medium agencies.

Nothing from the pros and cons is biased. Each one is users’ thoughts and opinions.

Influence Plans and Prices

Check the picture below to see Influence’s package with the price.

4. Grin: An Influencer Marketing Software

According to the company’s claims, you can discover the right influencer or brand, connect with it, and have a prosperous influencer marketing campaign. Grin seems to be among the top influencer marketing platforms.

Founded in 2014, Grin offers various features to boost your marketing career to another level. You can find and recruit the social influencer you want, manage your relationship and content creation, make safe payments, and analyze data-driven reports.

Furthermore, you can take advantage of countless tools Grin provides.

However, the prices of this influencer marketing platform are high compared to its services.

Let’s break down this American-based agency and learn more.

Grin Features

Some of the Grin features and services include:

• Influencer discovery,
• Content production and management,
• Metric analysis,
• Cooperation management,
• Secure payment,
• Full e-commerce integrations,
• Website and software integrations,
• Various creator types,
• Fake Influencer Tool,
• Influencer Comparisons Tool,
• Influencer Analysis Tool,
• Influencer Lookalike Tool,
• Engagement Rate Calculator Tool,
• CPM Calculator Tool,
• GRIN Time Saving Calculator.

Grin Benefits

Agencies and influencers can benefit from specific aspects of using Grin, such as:

• Integration with other stores,
• Customization and management of influencer campaigns,
• Easy-to-use dashboard,
• Secure payments,
• Influencer discovery,
• Precise reporting.

Grin Drawbacks

So, everything isn’t as good as it sounds. There are negative factors you must consider when using influencer marketing software, including:

• Specific errors in promotions on some platforms,
• Some tools do not work properly,
• Communication problems,
• No creator search for Instagram,
• Recording IG story difficulties,
• No mobile app,
• Unable to manage multiple influencers,
• High prices.

These advantages and disadvantages are according to people’s reviews on different forums and websites.

Grin Plans and Prices

For pricing, you should contact them and inquire about prices.

5. Upfluence: An Ideal Influencer Platform

From influencer marketing and affiliate programs to brand ambassadors, creator management, and user-generated content, Upfluence promises to offer every service at its best.

Upfluence is an integrated influencer marketing platform with numerous services and features. Businesses can use this agency to connect with social media influencers and begin advertising campaigns.

So, if you’re a content creator, register on their website to enter their influencer list. And if you’re a brand willing to partner with a creator, search their database for the perfect influencer.

Despite their services, you should consider the high-budget prices. Let us examine Upfluence more below.

Upfluence Features

Some of the features of Upfluence are:

• E-commerce tools,
• Affiliate management software,
• Campaign analytics,
• Discover influencers,
• Analyze and manage influencers,
• Control and organize client campaigns,
• Influencer gifting and payment.

Upfluence Benefits

This section will tell you why you should use Upfluence.

• Vast database,
• Integrates with other stores,
• Intuitive interface,
• Powerful analytics,
• Responsive customer support.

Upfluence Drawbacks

Now, this part will give you its disadvantages.

• Client confusion,
• Poor assistance,
• Misleading contract,
• High cost and low results,
• Difficult cancellation procedure.

Upfluence Plans and Prices

To inquire about prices, you should visit their website, select your plan, and contact them for further information.

In the digital marketing industry, Upfluence claims to be more than an influencer marketing platform.

6. CreatorIQ: A Full-service Influencer Marketing Platform

Expand your marketing strategy and work with countless content creators with CreatorIQ. They believe they are among the finest in the market.

Started in 2014, CreatorIQ is one of the best platforms for influencer marketing, with vast experience in social media advertising. It builds a strong connection between content producers and organizations for a perfect partnership.

You can use the solutions CreatorIQ offers on its website and monitor your campaigns. 

However, the prices are high-budget as the company is for large enterprises.

CreatorIQ Features

Let’s see what this influencer marketing service offers.

• Creator search and CRM,
• Community search and composition,
• Campaign, creator, and payment management,
• Team customization,
• Reporting and analytics,
• Competitor evaluation,
• API integrations,
• E-commerce and attribution,
• Paid social and Ad permissions.

CreatorIQ Benefits

With CreatorIQ, you can benefit from:

• Right targeting campaigns,
• AI and influencer recruitment automation,
• Track performance,
• Outstanding customer service,
• Simple dashboard.

CreatorIQ Drawbacks

Aside from the pros, there are some disadvantages you should consider, such as:

• Unclear data management,
• Unable to utilize the marketplace,
• Lacks A/B testing feature,
• Lacks email management feature,
• No multichannel marketing.

CreatorIQ Plans and Prices

You can inquire about prices upon request. Fill out a form on their website (picture below) to contact them for further details.

7. Aspire: An Influencer Marketing Software Platform

Discover influencers with specific niches and locations or connect with world-class brands using Aspire. They bear out to create a successful influencer marketing program for agencies.

Aspire claims to be the leading influencer marketing platform with excellent services. You can search for creators, run and manage campaigns, create engaging ads, and enhance your revenue.

Besides its influencer marketing features, you can use Aspire agency services for digital marketing purposes.

However, you require a sufficient budget to use this marketing software.

Aspire Feature

This marketing company offers numerous services:

• Influencer search,
• Creator marketplace,
• Relationship, content, and campaign management,
• Sales generation,
• Performance analytics,
• Ambassador and affiliate marketing,
• Product seeding,
• Sponsored posts and branded content ads,
• Strategic plans,
• Paid Advertisement.

Aspire Benefits

Reasons why you should use Aspire:

• Access to all information on the cloud,
• Great customer service,
• Complete information,
• Scheduling and tracking,
• Software customization.

Aspire Drawbacks

Now, reasons not to use this software tool:

• Inability to arrange system controls,
• Bugs that pop up,
• Limited features,
• Intense implementation process,
• Expensive prices,
• Billing and invoicing issues.

Aspire Plans and Prices

According to the Aspire website, you should fill out a form (picture below) to request pricing.

8. Impact: A Creator Marketing Platform

Build ideal strategies to grow your brand with creative influencers on various social platforms using Impact. This marketing company considers itself the best influencer marketing platform.

Impact claims to stand at the top of the list of influencer marketing platforms with the services available. You can quickly find the ideal creator, control and automate your campaign all in one place, track metrics and performance, and maximize ROI.

As a content creator, you can build a professional profile, add your details, enter their tremendous database, and be visible to brands for the association.

But the issue is the pricing! You require a high budget for this platform.

Impact Features

See what services you can use with this marketing platform.

• Influencer marketing,
• Affiliate marketing,
• Mobile partnerships,
• Business development,
• Analytics and attribution,
• SaaS partnership marketing.

Impact Benefits

Below, you can find some advantages you can have with Impact.

• Easy-to-use dashboard,
• Various content creators,
• Excellent customer service,
• Detailed insights,
• Manageable campaigns,
• Business development.

Impact Drawbacks

Let’s see what’s poor about this agency.

• Difficult onboarding process,
• Delayed updates,
• Complex API implementation,
• Overwhelming data,
• Weak ads management,
• Insufficient global payment options,
• Expensive prices.

Impact Plans and Prices

Similar to other services, you should request a demo (picture below) to inquire about prices.

9. Captiv8: An End-To-End Influencer Marketing Platform

With years of experience, Captiv8 claims to be a comprehensive influencer collaboration platform where perfect brands find ideal creators.

Captiv8 is believed to be the best influencer marketing software where you can leverage your business career. They have a database of influencers across the world where brands can pick the most suitable one for cooperation.

As a brand, you can choose a content creator, work with them, scale their influencer program, and maximize visibility and revenue. It is an ideal influencer marketing service for large businesses

Although there are specific cons you should consider before approaching Captiv8, we’ll refer to these below.

Captiv8 Features

Let’s mention some of the services this collaboration tool offers.

• Creator discovery,
• Social insights,
• Amplification,
• Analysis and measurements,
• Affiliate,
• Attribution,
• Commerce integrations,
• Strategic and advanced solutions.

Captiv8 Benefits

As a brand or influencer, you can take advantage of the following:

• Social listening,
• Detailed analysis,
• Various tools and AI software,
• Complete reporting,
• Simple dashboard,
• Easily managed campaigns.

Captiv8 Drawbacks

Here, we’ll name some disadvantages according to users’ experiences.

• Insufficient onboarding,
• Complex influencer discovery,
• Minor bugs,
• High subscription price,
• No mass onboarding,
• Tools require improvement.

Captiv8 Plans and Prices

To inquire about pricing, request a demo by filling out a form (picture below) and contact their customer services.

10. Mavrck: An All-In-One Influencer Marketing Platform

Want to link with top-notch influencers, start effective influencer marketing campaigns, and have excellent outcomes? Mavrck seems to be a good choice!

As they claim, Mavrck is one of the most trusted and top influencer marketing platforms with nearly a decade of experience as an advertising service. They offer several solutions and services to their clients.

Content creators can build a powerful social status including their participation, collaborations, and engagement rates on Mavrck’s influencer database.

On the other hand, brands can dive into this list of influencers to find, negotiate, and pay partnerships with the right one and increase revenue.

But, it is not as perfect as it sounds! You should have a considerable budget to use Mavrck services. Speaking of its services, let us see what it offers!

Mavrck Features

This influencer marketing software offers services such as:

• Influencer marketing,
• Brand ambassador programs,
• Content creation,
• Referral programs,
• Ratings and reviews,
• Influencer discovery,
• Strategy and measurement plan.

Mavrck Benefits

Using Mavrck can have several advantages for you, including:

• Program automation,
• Helpful and responsive team,
• Accurate optimization,
• Easy and simple UI,
• Easy creator discovery.

Mavrck Drawbacks

Also, using Mavrck can have several disadvantages you should consider.

• Difficult email messaging portal,
• Many technical bugs,
• Complex onboarding,
• Confusing content extraction from past campaigns,
• High prices.

Mavrck Plans and Prices

For pricing, complete the form (picture below) on their website to contact and inquire about prices.

11. Webfluential: Top Influencer Marketing Software

If you want to reach excellent content creators worldwide, NeoReach can be an ideal pick for connections and campaigns.

Webfluential claims to be among the finest influencer partnership platforms with numerous successful collaborations. It has a simple and easy-to-use user interface where brands can easily discover influencers.

Businesses can select influencers for their campaigns, track their workflow, implement effective marketing techniques, manage the program, and achieve top ROI results.

Despite these, there are some cons you should know before approaching the software.

Webfluential Features

Here, you can find some of this influencer marketing platform’s services.

• Content creator discovery,
• Analytics and reports,
• Campaign strategy and management,
• Branded content creation,
• Media kit.

Webfluential Benefits

In this part, you can discover its benefits.

• Scalable pricing,
• Influencers are approved,
• 7-day free trial,
• Extensive insights.

Webfluential Drawbacks

And here are some of its disadvantages.

• Poor UI,
• Small database,
• Learning is time-consuming,
• Limited services,
• Influencer reach difficulty.

Webfluential Plans and Prices

This marketing software offers three different packages with a range of prices. Look at the picture below for the plans.

12. IZEA: The Best Micro-Influencer Marketing Platform

Do you want a full-service platform to cover your campaigns from start to end? IZEA can be a perfect pick, as it promises to do so.

Founded in 2006, IZEA is one of the top influencer platforms for creators and brands to partner and run marketing campaigns. Social influencers can register on the website and create a professional profile in the creator marketplace.

So, businesses and enterprises can discover and select them for their social advertisements.

However, you should consider the high prices.

IZEA Features

Let’s break down this influencer marketing tool and mention its features.

• Creator Marketplace,
• IZEA flex,
• Managed services,
• Campaign management,
• Casting calls (finding influencers).

IZEA Benefits

Wondering why you should use this influencer marketing service, here are some of its pros:

• Easily find content creators,
• Ideal tool,
• Supportive customer service,
• Detailed demographics,
• Vast creator list.

IZEA Drawbacks

Here are some facts that may change your idea about using IZEA.

• Certain bugs and minor issues,
• Poor UI,
• High prices,
• Focus on B2C influencers,
• No free trial.

IZEA Plans and Prices

You should contact IZEA customer service (picture below) for pricing.

13. Traackr: A Free Influencer Marketing Platform

Looking to improve your influencer marketing ROI? Use Traackr to select the right content creators, start cooperating, and execute a thriving campaign.

According to their claim, Traackr is the number one influencer marketing software for data-driven marketers. They believe they can manage and optimize the most complex campaigns.

In addition, Traackr is one of the best influencer platforms for creators like micro and nano influencers.

Companies and influencers can discover each other, collaborate, and increase their earnings and ROI.

But that’s not all! Aside from being free, this partnership platform charges you a lot for some of its services.

Traackr Features

Check out some of its services here.

• Find, analyze, and recruit influencers,
• Manage relationships and campaigns,
• Benchmarking and tracking,
• Scale and optimize.

Traackr Benefits

There are several advantages you can have with Traackr, including:

• Easy-to-use panel,
• Detailed analytics,
• Social listening,
• Helpful tools,
• Supportive customer service.

Traackr Drawbacks

Also, you should consider the disadvantages of this software.

• Limited influencers,
• Confusing navigation,
• Minor bug issues,
• Time-confusing system.

Traackr Plans and Prices

Now for the pricing, you should contact sales (picture below) for inquiries.

14. Brandwatch: An Ideal Influencer Marketing Platform

Do you want your brand to be seen globally? Start using Brandwatch, discover influencers worldwide, plan effective advertising strategies, and enhance your sales.

Brandwatch claims to be one of the leading influencer marketing platforms with countless solutions and services. Top brands and agencies use their software to link with various influencer types.

As an influencer, you can sign up on their website and be a part of Brandwatch’s content creator list. And, as a brand, you can search for the social influencers you want to collaborate with and start a marketing campaign.

However, there are specific disadvantages you should consider before starting, which we’ll refer to below.

Brandwatch Features

You can use these services for your business:

• Social media management,
• Influencer marketing,
• Consumer intelligence,
• Market research,
• Brand and crisis management,
• Content marketing.

Brandwatch Benefits

By using Brandwatch, you can benefit from:

• Free trial,
• Integration services,
• Detailed analytics and data,
• Professional tools,
• Great customer support,
• Simple user interface.

Brandwatch Drawbacks

Also, consider its cons before approaching.

• Client management issues,
• Poor UX design,
• High prices,
• Not ideal for small businesses,
• Audience data filtering problems,
• Difficult to monitor influencers.

Brandwatch Plans and Prices

For prices, you should select your plan and book a meeting (picture below) to inquire about pricing.

15. Klear: The Best Influencer Connection Platform

Enhance your business career to another level and generate sales with Klear, an influencer marketing platform that claims to launch the best campaigns.

Established in 2012, Klear is among the best influencer platforms, with an extensive range of content creators and various intelligent tools. It is under the subsidiary of Meltwater Company.

Agencies and businesses can discover the top influencers with this marketing software, associate with them, and boost their brand awareness.

Despite its pros, there are specific cons you should also consider that we’ll refer to below.

Klear Features

Klear offers useful services such as:

• Find influencers,
• Influencer analytics,
• Manage relationships,
• Activate influencers,
• Measure campaigns.

Klear Benefits

Some of its advantages include:

• Social measurement and reporting,
• Competitor analysis,
• In-depth insights,
• Easy-to-use panel.

Klear Drawbacks

The cons you should consider are:

• Difficult influencer discovery,
• High prices,
• Lots of limitations,
• Content attachment,
• Difficult to re-authenticate influencers.

Klear Plans and Prices

You should select your plan on the Klear website (picture below) and contact sales for inquiries.

What Is an Influencer Marketing Platform

When we scroll through social media, we come across many content creators promoting brands and products.

These influencers are advertising for businesses to enhance their social status and increase their earnings, while brands, on the other hand, are implementing a social media marketing strategy to gain numerous leads.

Now, the question is: how to find these influencers or brands to collaborate with?

The answer is Influencer marketing platforms! An influencer marketing platform is a service that connects organizations and social influencers for cooperation.

In simple terms, it is a bridge to associate content creators and businesses to run successful campaigns for a better career. Both parties benefit from this collaboration and have an impressive ROI. Let’s see how!

Influencer Marketing Platform Pros for Businesses and Influencers

Brands and content creators take advantage of this cooperation and benefit from numerous factors, including:

Benefits for businesses

• Boost brand awareness,
• Find suitable influencers in your niche,
• Target the right audience,
• Gain credibility,
• Create and promote authentic content,
• Engage with leads,
• Gain countless conversions,
• Have profitable marketing,
• Evaluate performance,
• Have a brand ambassador,
• Surpass your rivals.

Benefits for influencers

• Monetize social media,
• Gain more followers,
• Increase social presence and visibility,
• Receive special services and products,
• Enhance your influencer career,
• Start your own business,
• Boost engagement rate,
• Increase your knowledge,
• Chance to travel,
• Experience new things.

However, it is not limited to these. There may be many more potential profits that each side can make.

Now that you know why companies and content creators should partner and what an influencer marketing platform is. It is time to jump into FAQs to answer your questions.

FAQs

Alright! After all that information, you must have several questions to ask. However, in this section, we’ve answered some of the most frequent questions you could have.

1. What Is The Best Influencer Marketing Platform?

According to the reviews, the best influencer marketing you should try is Ainfluencer.

Ainfluencer is a free DIY marketplace to link top brands and agencies with the best influencers worldwide. It offers an easy-to-use dashboard for businesses to discover their ideal influencer for collaboration.

Most importantly, it is free, and you have access to handle the whole process.

However, this marketing agency offers plans with specific features and affordable prices, which can also be beneficial.

2. Why Use an Influencer Marketing Platform?

There are numerous reasons why you should use an influencer marketing platform. It doesn’t matter whether you’re a social influencer or an agency. Both sides benefit from using influencer platforms.

Benefits for Influencers and creators:

• Visibility,
• Monetization,
• Networking,
• Reputation,
• Various content creation,
• Access,
• Development,
• Knowledge and expertise,
• Experiences.

Benefits for brands and businesses:

• Potential reach,
• Awareness and visibility,
• Target marketing,
• Credibility,
• Diverse content creation,
• High engagement,
• Generate leads,
• Boost sales,
• Social presence and proof,
• Efficiency,
• Product feedback,
• Brand development,
• Surpass rivals and competitors,
• Massive ROI.

3. What Is The Best Influencer Marketing Platform for Micro-Influencers?

According to people’s reviews and thoughts, Klear (mentioned above) is an ideal influencer marketing platform for micro-influencers and small content creators.

However, Ainfluencer can also be a perfect choice for these influencers.

4. What Is The Best Influencer Marketing Platform for Small Businesses?

Generally, most influencer platforms are good picks for small businesses, especially Ainfluencer.

But, according to users’ reviews and opinions, GRIN (mentioned above) is also an excellent choice for small agencies to try.

Conclusion

To summarize this article, an influencer marketing platform is an outstanding intermediary service for building influencer campaigns. It helps you, as a brand or a content creator, to grow and develop your business.

Influencer marketing platforms offer a wide range of services and tools that help businesses and creators manage and optimize influencer campaigns effortlessly.

Some of the top influencer networking platforms are available in this article, where you can find suitable software and start influencer marketing.