Influencer marketing has grown to be an essential part of online marketing. It has become an innovative way of advertising, particularly when traditional and digital marketing are intersecting. An appealing option for brands to choose as they’re always on the lookout for newer forms of advertisement, Influencer marketing offers a unique perspective toward effectively reaching their audiences.
An Influencer Marketing platform takes your efforts and turns them into something scalable. Instagram, Facebook, Twitter, and many more are platforms that take your efforts, but then there’s this smart software that intelligently turns these efforts into genuine influence.
If you’re looking to do influencer marketing, then have no fear — I’ve taken some time right here in the year 2022 to create this list of the best Influencer Marketing Platforms. There are a lot of companies out there, and it’s difficult to see through the hype. That’s where I come in. So, without further ado, let’s dive right into it…
15 Best Influencer Marketing Platforms to Use for Free
We all want a free life, where we do what we want when we want. It would be nice to know about an influencer platform that let you work for free at first, so you can test out its features and see if it’s effective for your needs.
Ainfluencer is the first DIY marketplace exclusively for influencer marketing that is 100% free to use. It is the best influencer marketing platform making it easy for brands and creators to build trust and generate sales securely online.
An all-in-one top influencer marketing platform that eliminates all uncertainties and difficulties and streamlines the process of influencer marketing.
It is a unique Instagram influencer marketing platform that provides smart, easy, and completely free tools to connect businesses with influencers who are best suited for brand promotion.
- Covered Platforms: Instagram
Audiense is a rare influencer management platform that enables you to segment your audiences as finely as you wish, without the need for traditional consumer research. Just use the filters such as user profiles, affinities, demographics, and job titles to create highly personalized audience segments.
What is it trying to solve? – Time-consuming, static & expensive traditional consumer research – Social data to become a part of the strategy – Performance marketing has largely been replaced by brand strategy and personalization.
An influencer search platform that lets you explore how to accelerate the conversion of your audiences into customers by engaging and activating them across multiple online and offline channels.
- Covered Platforms: Twitter
Athletes and brands can match for marketing campaigns on OpenSponsorship, the largest marketplace for marketing campaigns. Whether you’re looking to increase sales, spread brand awareness, lock in celebrities for events, or film a commercial, it’s easy and affordable to do so through its network of over 7,000 elite sportspeople and hundreds of brands.
It is a free influencer marketing platform to track down athletes on social media channels who are already talking about your brand, see who’s better for your brand, and more!
- Covered Platforms: Instagram, Twitter, YouTube, and Facebook
Designed with efficiency and simplicity in mind, Lyfpit is social media automation and growth hacking platform created by marketers for marketers. With Lyfpit, you can manage your daily communication and craft complex campaigns across multiple platforms and geographies. Introducing Lyfpit, a collaborative influencer marketing platform to automate your social media activity.
- Covered Platforms: Linkedin, Youtube, Facebook, Pinterest, Instagram, and Twitter.
Brands and businesses use Publicfast to discover, connect, reach, and collaborate with real influencers across all six of the most popular social media networks. It helps marketing agencies manage talent and be more efficient with accurate data.
An influencer marketing platform can be defined as a marketing strategy that takes advantage of the influential social media power of others to spread the word about your product or service. A person who influences people by offering his or her opinion on social media is called an opinion leader.
- Covered Platforms: Twitch, Twitter, Instagram, LinkedIn and YouTube.
For digital marketers and small businesses interested in growing their online presence, NinjaOutreach is the ideal YouTube influencer marketing platform. The solution is a full CRM suite which lets businesses engage with prospective and current customers, manage their relationships, and provide relevant analytics and reporting. You can find online influencers within your niche with a keyword search, see valuable information about them, connect with them through social media, and partner to promote your product to their followers.
Formerly, you would have needed to make use of several different tools to get ahold of your leads and collect information about them. Here at NinjaOutreach, you can do it all in one fell swoop and more quickly. NinjaOutreach’s vast database aggregates information from many sources, with email templates.
- Covered Platforms: Instagram and YouTube
Although it started small, this company is still one of the best when it comes to influencer marketing and they are not the right option for smaller brands. This is your enterprise software if you’re interested in diving deeply into influencer marketing management.
Through Traackr, you can measure, manage and scale your influencer marketing efforts authentically and responsibly. We have technology that helps CMOs and their teams manage their influencer strategy, in addition to driving accurate touchpoints with customers throughout the buying journey. It is the Facebook influencer marketing platform foundation of leading influencer programs for B2B and B2C global brands.
- Covered Platforms: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr and blogs.
Describing itself as a discovery tool, Onalytica provides indexes on tons of information on each influencer in its database, provides some of the same tools, and offers a few other extras to better manage all of the influencers on your list.
Onalytica is an influencer marketing platform that is award-winning and connects brands with communities of influencers to help scale and structure their programs worldwide.
- Covered Platforms: Instagram, Twitter, Facebook, YouTube and LinkedIn
One of the most famous early providers of influencer marketing, who offered many in-house features for brands, is still something of an influencer standard.
Tapinfluence offers influencer search, influencer outreach, analytics and campaign management.
- Covered Platforms: Instagram, Twitter, Pinterest, YouTube and Facebook.
INFLURY is the best micro-influencer platform in the industry to tackle Influencer marketing using automated programmatic methods. The sophistication and hyper-targeting of Micro-Influencers come in addition to larger-scale manual promotion strategies. It connects appropriate Influencers with campaigns automatically, using intelligent software to find and manage the best online personalities. Bringing together micro-influencer audiences, this formula has changed the face of Influencer Marketing.
However, celebrity channels with millions of subscribers have shown to be a successful digital marketing strategy. It is rarely effective to target certain groups with certain products. When we choose micro-Influencers, we can better hone in on influencers that exist in smaller niches. As the best influencer marketing platform, INFLURY, simplifies the process of finding these influencers to save time and achieve better results for our clients. Our software can find accounts on social media that fit a brand’s target market based on the specifications our clients provide. Then, INFLURY will manage the entire campaign process so our clients can stay focused on their business objectives.
- Covered Platforms: Instagram, TikTok & Facebook
If you want to transform the way of your social media marketing campaigns, use TrendKite. Achieve better insights, targeted strategy and data-driven decisions using an AI-powered influencer marketing platform.
PR and Communications programs can now be upgraded from analog to digital using TrendKite Digital PR Platform, where earned media results can be scaled to power and inform marketing efforts across paid, shared, and owned media channels.
- Covered Platforms: Facebook, Instagram, Linkedin, and Twitter
Webfluential is an exceptionally good TikTok influencer marketing platform in the industry. Among competitors, it is still shining and worth it to try.
It is an intersection between influencers and brands. As an influencer, you are evaluated by filling out a form first, then by a specialist to make sure you are qualified enough.
Once you entered the platform then you will be provided with a dashboard which you can set based on your collaboration rate, sync your social media account and then receive inquiries from brands which are matching your social activities.
Sign-up is also available for brands so that they can search for suitable influencers based on desired criteria.
- Covered Platforms: TikTok, Instagram and Twitter
Not Just Analytics
Not Just Analytics is a cutting-edge influencer marketing platform that offers a clear view of influencers’ work. Relying on Not Just Analytics, you can quickly evaluate which influencers you should partner with to ensure your success.
It is a powerful asset to be able to visually represent your growth as an influencer to companies and to do so with robust profile analysis that demonstrates the value of quality followers over quantity.
In addition, Not Just Analytics provides a wealth of information to help companies identify which collaborations have been more successful. Not Just Analytics tells the real story behind the numbers.
- Covered Platforms: Instagram and TikTok
Discover the right Instagram, YouTube & TikTok influencers to target with Collabstr. A public marketplace that makes it easy to find the right influencers, pay them directly and monitor who’s performing best.
It enables you to find Influencers, hire influencers, search influencers, buy content and buy Shoutouts.
- Covered Platforms: Instagram, TikTok, and YouTube
Node App is an influencer marketing platform for creators that allows brands to promote their products and embrace social media channels like Instagram with original content.
It allows users to share products and original content on Instagram without ever leaving the app, so they can share all of their favourite things in one place.
15 Best Paid Influencer Marketing Platforms for Your Business
A large number of social media platforms – Linkedin, Twitter, Instagram, Pinterest, TikTok, and Facebook have enabled their users the promotion of posts by using the ‘paid promotion’ option at the cost of $5 per CPM (cost per thousand impressions). This makes it easier for brands to associate their products with popular social media accounts.
Instead of investing in celebrity endorsers with higher budgets and risk factors – brands can get influencers for much lower prices who can better suit their needs and target clients over a larger area. However, to capitalize on this channel successfully, one has to follow certain steps and remain aware of other influencer analytics tools and influencer marketing platforms which will help them maximize the results from their campaigns.
Influencer marketing platform Humanz was founded in 2019. Since then, it has gained popularity among big brands and agencies. The platform is powered by artificial intelligence, which restores trust between creators and their target audiences.
Humanz marries artificial intelligence, big data, and advanced analytics to create a powerful platform.
The Humanz algorithm scans all publicly-viewable accounts with more than 1,000 followers. Then, as a part of your exploration, you can browse through profiles, or you can use the platform to meet new over 50,000 influencers registered on the Humanz platform, where they post sponsored content.
- Covered Platforms: Instagram, TikTok, Twitter, and YouTube
- Pricing: In addition to a fully self-service influencer marketing platform, Humanz offers hybrid models in which brands can use as much or as little as they want (while receiving agency support from Humanz). In both options, Humanz takes a percentage of your budget as their fee, so there are no monthly fees or subscriptions.
A sliding scale determines the percentages: the higher the budget, the lower the rate. We recommend contacting Humanz for exact pricing.
Rather than focusing exclusively on influencer marketing, Peg merges traditional influencer marketing functionality with the quality and authenticity of slow-burn marketing.
As Peg focuses on quality, a process that does not happen overnight, subscriptions are either six- or twelve-month commitments. The prices for this can vary a lot depending on how big your company is and how much you’ll be using the app. When this is all finalized, customers of Peg receive complete, unrestricted access.
There is a huge variety of influencers on the micro-influencer marketing platform. They include paid celebrity macro-influencers to smaller up-and-coming micro-influencers. There is a debate in the influencer marketing community over the value of micro and macro-influencers, but Peg advises against such a myopic approach.
- Covered Platforms: Instagram and YouTube
- Pricing: As Peg focuses on quality, a process that does not happen overnight, subscriptions are either six- or twelve-month commitments. The prices for this can vary a lot depending on how big your company is and how much you’ll be using the app. When this is all finalized, customers of Peg receive complete, unrestricted access.
An influencer marketing platform which you can use to work more efficiently, as well as increase and track your campaign success rates while finding and following all the latest trends in the industry. Tagger Media has changed the social media marketing landscape for leading brands and agencies.
A social intelligence platform that analyzes data and enables marketing executives to plan and execute their marketing campaigns and also seamlessly perform work-related activities like connections with content creators and accurately measure their ROI.
- Covered Platforms: YouTube, Instagram, Twitter and Facebook.
- Pricing: It is hard for us to provide you with very detailed information about Tagger’s pricing because there are no guidelines on their site. Instead, here’s what we can inform you:
It’s a software-as-a-service platform, so you’ll need to subscribe to access it.
Tagger is an enterprise solution, unlike your average influencer marketplace, with extensive features and plenty of features to spare. An organization with fewer resources could not benefit from it as much as an organization with more resources.
Tagger can provide you with detailed pricing upon request.
Find Your Influence
Find Your Influence is a robust and experience-driven influencer marketing platform that lets businesses work more effectively with influencers from concept to execution, Find Your Influence may not seem groundbreaking on paper, but it succeeds in offering ample resources for those already versed in the arts of influencer marketing.
If you search, you will only find social influencers and tastemakers who have already connected their profiles with the platform and granted permission for us to report on them and all their social information.
You’re casting a wider net with Discovery, looking for influencers whose public data has been scraped and indexed into FYI’s database but aren’t yet on the platform. For influencers to participate in campaigns, they must create an account on the platform.
- Covered Platforms: Instagram, Facebook, Youtube, Pinterest, and Blog.
- Pricing: When you start working with and get closer to the pricing plan you would be satisfied with, you’ll see the benefits.
With Exchange, you will see real-time analytics and be able to offer products to influencers at $199/month. This facilitates campaigns where influencers only get paid for the product.
All the essentials at $800/month, plus features such as the ability to search for and reach out to influencers and tools to get influencers’ approval for your content and more advanced customer service for an additional fee.
For a flat rate of $1,500 per month, get unlimited ad campaigns and discovery of social influencers. Upgrading to Agency-tier ($Custom/month) includes all of the above plus unlimited users.
It offers a variety of packages for all types of companies, both big and small. Just make sure to choose the best platform for influencer marketing that covers your needs.
Bloggers and social media users are connected with brands and agencies through AdvoWire to build influencer marketing campaigns. Incentives are provided to users who qualify for advocate profiles and participate in campaigns. An advocate network’s eligibility is determined by its industry, network reach and geographical location. Advocate networks are verified for authenticity when they are false or inactive.
- Pricing: With these contexts provided, it’s time for you to look into the plan descriptions, one by one.
Getting Started with the Basic plan (Free) there are 25 credits included along with access to Member Content Stream, Member Profile View, Direct Chat, and Content Marketplace
A monthly fee of $99.99 is required for Premium membership A total of 100 credits are included in this offer, as well as access to the Basic Features and Event Promote & Broadcast features
A Professional subscription costs $499/month This package includes 525 credits, Premium Features, and access to search for Influencers.
Brandbacker is an influencer marketing platform which lets popular social media influencers become an advocate for brands. It mainly features subgenres such as fashion, food, lifestyle, and travel. They have a partnership with 20,000 influencers.
As an influencer, you have access to free samples, paid posts, discounts, and early access opportunities. Once a brand agrees to work with an influencer, that person creates content and submits it to the brand for approval. Influencers are responsible for publishing and sharing content once it has been approved.
- Covered Platforms: Instagram, YouTube, Faceboo, Twitter, TikTok, LinkedIn and Blogs
- Pricing: The pricing plans are not available on their website so you need to contact them to know about it based on your requirements.
An influencer marketing platform built on content made the natural transition to add influencer marketing features without changing its focus on content.
We have designed a platform for amplifying customer stories. It helps our clients find content and uses the appropriate tools on a great scale so that their brands are empowered by communities.
Providing merchants and brands with next-generation customer content solutions, Pixlee TurnTo drives the highest volume of reviews. Its suite of five unique products – ratings & reviews, community questions, visual reviews, checkout comments, and seller ratings – are so seamlessly integrated to drive conversion rates and maximize sales.
- Covered Platforms: Instagram, Twitter, and TikTok
- Pricing: As a software-as-a-service, Pixlee TurnTo’s platform does not have a set price. Pricing depends on a wide range of factors. We can only tell you that they work with medium-sized to global clients to determine whether they’re within your budget.
NoxInfluencer is a full-fledged YouTube influencer platform designed for large marketers, small businesses, and individuals alike. The whole workflow of influencer marketing is made easier thanks to NoxInfluencer. For both brands and influencers, this product is the future.
Social media influencer discovery, marketing campaign management, influencer relationship management, and social media analytics are all part of NoxInfluencer’s marketing solutions.
- Covered Platforms: YouTube, Instagram, and TikTok
- Pricing: The price starts at fee is $239.00 per month and the structure that follows as per the feature.
This is a highly-rated influencer and link outreach platform for influencer marketing and search engine optimization (SEO). It’s unique because it integrates with SEO solution providers like Moz, SEMRush, and Ahrefs for truly insightful data.
Identify influencers using keywords to find popular influencers without any extensive googling. Imagine not having to go through the web to find email addresses.
Pitchbox is used to outreach to blogs and websites for link building. You can find influencers through our keyword search engine and reach out to them via email.
Expand your outreach by crafting a personalized pitch, and reach out to as many people as possible through SmartTemplates.
Receive Responses Set a lead-to-respond time and automatically follow up with your non-responsive targets. Doing this will improve your response rate by 62%, and it’ll also save your team a lot of time.
- Covered Platforms: Instagram, Facebook, YouTube, Twitter, Pinterest, TikTok, and Website blogs
- Pricing: There is no question that PB is an expensive option. But the reason they start at $500 is valid.
Popular Pays is the best influencer marketing platform for small businesses and startups to large corporations.
Influencer Marketing Hub has verified it as a G2 award winner.
There are over 60,000 creators in the influencer database that can help you grow your influencer marketing program.
- Covered Platforms: Instagram, Facebook, TikTok, and YouTube
- Pricing: It provides three tiers of access to its platform, the first of which operates on a SaaS subscription model.
You can search for, research, organize, and communicate with the platform’s opt-in network of creators under the Lite plan.
All the tools you need to manage your relationships, messaging, campaigns, content library, reporting and analytics, and processing payments are included in the Suite plan.
Using the Single Buy plan, you can bring your influencers and manage your campaigns with Popular Pays (including contracts, legal, and payments) as well as get reporting and analytics. Rather than subscribing, you pay one time based on your budget and Popular Pays’ fees.
An Instagram influencer platform where influencers, social media users, and companies collaborate on using true, quality social experiences to get the best products out to consumers. Utilize consumer reviews, brand ambassadors, and micro-influencers to increase brand awareness and promote your products.
As a newbie in marketing, the Hivency marketing platform lets you establish a strong brand identity, connect with influencers, and make collaboration ten times faster.
- Covered Platforms: Instagram
- Pricing: Prices are denominated in euros.
- Starter plans are €15.000 per year (approximately $17,427), they allow unlimited users, influencers, social media platforms, and products, and they cover up to one brand and one country. There is a maximum of 10 campaign limits.
- A Pro plan costs €24.000 per year (about $27,885) and includes 12 campaigns. A Business plan costs €36.000 per year (about $41,834) and unlocks a UGC image bank, a dedicated account manager, 15 campaigns, and more.
To get a custom quote for the Enterprise plan, you need to get in contact with Hivency.
Lumanu is a community for marketers, influencers, and creators to grow together, connect with like-minded people, and manage projects together. Unlike its competitors, the platform enables brands to easily repurpose content for paid social ads and other platforms.
You can use influencers you already work with as an on-demand marketing team with Lumanu instead of discovering them.
- Covered Platforms: Facebook and Instagram
- Pricing: Lumanu mentions a monthly subscription model, but their website does not disclose pricing. They mention two basic plans: payment and collaboration. Influencer Marketing Hub says its plans begin at $2,000 per month.
Carro is the world’s largest group-buying network. Beyond its tools for purchasing influencer marketing, its strength is in partnerships with brands that benefit from such a deal.
Cross-selling allows brands, influencers, and media outlets to sell one another’s products on their Shopify stores, so they can reach a broader audience and make more money from their customers.
- Covered Platforms: TikTok and Shopify
- Pricing: Carro offers several different tiers of its platform to reflect a range of prices and subscription options.
There are two plans for the partnership toolkit $50 monthly for a Starter account which is suitable for young startups or small companies, and $250 monthly for a Growth account which is more appropriate for well-established companies. You will need to contact them to know to price for Enterprise pricing.
The MightyScout TikTok influencer platform started as an influencer discovery tool for marketing agencies. As a scaling tool, it later became one for agencies that want to handle a higher workload without having to invest more staff.
It uses data to provide agencies with a platform that tracks and manages influencer campaigns for various major brands.
MightyScout also has an option for emerging brands looking to establish a presence in influencer marketing.
- Covered Platforms: Instagram and TikTok
The starter plan is $99 per month and tracks up to 50 influencers, the Growth plan is $399 per month and tracks up to 200 influencers, and the Professional plan is $749 per month and tracks up to 400 influencers. MightyScout’s Enterprise edition will track unlimited influencers, but contact MightyScout for more information.
Known for rigorously vetting influencers and helping clients build communities around their brands, Markerly is awarded an influencer tracking and analysis platform.
In addition to marketing agencies, Markerly works with brands of all sizes. Rather than collaborating on a one-time campaign, its service engages influencers as strategic partners.
Important features provided are management of influencer marketing services it also offers advertising support, event management, and public relations work using advanced proprietary technology.
- Covered Platforms: Instagram
- Pricing: All their managed services must be obtained for an estimate because that’s the only option they offer.
There are many platforms to choose from when it comes to influencer marketing. We know some of you have experimented with other influencer marketing solutions, but if you haven’t yet we can assure you that these are the best possible for managing and tracking your relationships with influencers.