Whether you’re a small or large brand that needs to expand its business or an influencer who wants to level up its career and monetize its influence, the end goal is boosting visibility, social presence, and most importantly earning more money. In a nutshell, brands constantly raise incredible awareness and gain massive leads working with influencers and creators, while creators spike income and enhance their digital marketing careers.
To do this, both parties (Influencers and brands) must come together to collaborate and it would be much more streamlined, safer, and simpler when an influencer marketing platform is used. Many of the tasks can be outsourced to the platform and if the platform is enabled with AI, you can trust to outsource even more. However, not all platforms that are in the market were built to streamline the needs of both sides of the aisle or provide everything needed by one side or another from A to Z.
Influencer marketing platforms are intermediary services built upon the premise of providing a better medium than the traditional pen-and-paper approach or even Google Sheets that brands used to use to manage their influencer campaigns. To give some historical context, in order to run the collaborations, many brands used to find influencers on mainstream social media, reach out to them directly, convince them to trust or pay them upfront and ship products, and later expect them to deliver a content and/or post on the social media channels. These all were managed on paper or sheets and could quickly get very messy and regrettable in many cases.
On the other hand, Influencers need these platforms (better if they are free influencer marketing platforms) to get as many paying campaigns by brands as possible at their fingertips to monetize their influence. Nonetheless, that can also get messy quickly if it is not done properly, especially when it comes to payments and involves non-vetted brands.
In the last decade, many expensive influencer marketing platforms emerged to connect larger and premium brands and businesses with mega or macro influencers for influencer collaborations. However, any platform to emerge to be free for all sides to use, simple for any size business to get in and run their influencer marketing campaigns without needing to hire an influencer marketer, and safe in terms of funds and transactions, can provide a level of insurance on the authenticity of influencers and enables both sides with a transparent, democratized, and insightful end-to-end relationship to achieve their goals and build a long-term collaboration.
If you landed here with any of the following questions in mind such as:
1) What influencer marketing platform should I use?
2) Which one is a totally free influencer marketing platform to use?
3) What platform will provide more relevant influencers or paying campaigns?
4) Which one is simpler to use or closer to being a DIY influencer marketing platform?
5) Why should I use influencers, anyway?
6) Am I paying too much for my current influencer marketing platform?
Then you are in the right place, and this article will lead you in the right direction.
We went through the most popular influencer marketing platforms and tried to find out which ones are useful for small, medium, and large brands, and what type of influencers (nano-, micro-, macro-, and mega-influencers) they include in their database. We have curated a list for you, given the pros and cons, detailed values, and features of each. So you can just click on the platform that fits your needs and get your journey started.
Let’s jump into the article to discover some of the best influencer marketing platforms, and choose the perfect one for your product or service.
Influencer Marketing Platform: Top 15 Picks for Brands and Influencers
If you are a business looking for a social influencer, or you are a content creator seeking an ideal influencer marketing platform for collaboration with the best brands, you’re at the right spot! Here, we have mentioned some of the top ones in the market.
Let’s begin with the first one.
1. Ainfluencer: The Best Influencer Marketing Platform
Ainfluencer is a 100% free, Do-it-Yourself marketplace streamlining influencer marketing for both brands and influencers who join it. To me, it seems Ainfluencer is the Airbnb of influencer marketing with many of its pieces and parts resembling how hosts and guests interact and transact on Airbnb’s free platform.
In a nutshell, if you are a brand that doesn’t like to pay any platform fees during your full usage of the platform, then Ainfluencer is yours. Same for influencers.
The main interesting value of Ainfluencer among many others is that you never ever get charged for unlimited usage of the platform forever. At no point, they would stop you to pay any fees. In the meantime, you as a brand on deals you close with influencers pay $0 fees. That on its own is huge for many brands and businesses.
Ainfluencer is a full-fledged end-to-end marketplace powered by AI to match your product and service with thousands of influencers on Instagram and TikTok forever. Transparency, direct communications with the other side, simplicity (DIY), escrow system, rating and reviews, and full detailed insights on influencers are among the best values of Ainfluencer marketplace. If you are interested to learn more about all the values of Ainfluencer then scroll down below to read more.
Ainfluencer is a 100% free end-to-end influencer marketing platform focused on Instagram and TikTok. The marketplace is where brands can discover influencers by niche, country, gender, audience type, and many other criteria to invite for collaborations. Using Ainfluencer, you quickly set up your campaign and get exposed to over 500,000 influencers on TikTok and Instagram in a few simple steps. Then, you can sit back and receive offers and proposals from influencers in your niche, negotiate with them, and get your partnership collaborations rolling out.
Ainfluencer marketplace has been built with smaller brands and businesses as well as nano-, and micro-influencers (5000 to 1 million followers) in mind. That’s why the free platform is certainly the very first DIY (Do-it-Yourself) and 100% free-to-use influencer marketplace, allowing small to medium-sized brands to collaborate with nano-, micro-, and macro-influencers on Instagram and TikTok. That doesn’t mean larger and premium brands can’t use it. The platform fits their needs as well.
It’s worth mentioning that there are no limits for influencers or businesses on Ainfluencer. As a brand, you can manage unlimited campaigns, get proposals from an unlimited number of influencers for as long as your campaign is still live in the marketplace, and get all the values and features of the platform literally for $0 fees. This is in stark contrast with all other platforms in the market that you hit the paywall to subscribe either right off the bat or soon after using it. Some of them even force you to make payments to unlock certain important features essential for any influencer marketing campaign.
Let’s go through some of Ainfluencer’s features, values, reviews, and drawbacks.
Ainfluencer Features for Brands
It doesn’t matter what size brand or business you are and where you are located. You can always use Ainfluencer marketplace and its useful tools for unlimited usage forever for free:
- Influencers list: As we are writing this article, Ainfluencer has a list of over 500,000 influencers on TikTok and Instagram. Influencers with followers ranging from 5000 to 10 million people. Like any other marketplace, the list is growing day by day with 10,000 new influencers signing up monthly.
- Campaigns: Brands must create a campaign in a few simple steps and launch their presence and quest for influencers in the Ainfluencer marketplace. The type of influencers they are looking for and all of their criteria are set in the campaign so they get matched with proper influencers in their niche.
- Content Creation: Ainfluencer opens up a world of choice for brands, offering not one, but four distinct avenues for collaboration with influencers. Firstly, brands can opt to engage influencers for content creation, where influencers craft captivating videos and images tailored to the brand’s vision and messaging. Alternatively, brands can utilize the influencer’s platform such as Instagram or TikTok for the publication of the created content as well. Additionally, the platform enables brands to harness an influencer’s promotional power to boost their existing videos or content, amplifying reach and engagement. Lastly, for those who prefer a more flexible approach, Ainfluencer facilitates barter collaborations, allowing brands to exchange products or services for influencer partnerships. With these diverse collaboration options, Ainfluencer empowers brands to find the perfect fit for their unique marketing objectives and budgetary considerations.
Pro Tip: Here is a video showing how to create a campaign on Ainfluencer free Influencer Marketplace:
Ainfluencer has no limit for offers, creating campaigns, inviting influencers, and any other features forever.
- Influencers Invits: Brands can send invitations even to all influencers for free. You have no limit in terms of discovering, evaluating the influencers in your niche, and sending invites. This is the first step to getting influencers to notice you and your campaign.
- Smart Filters: Brands can narrow down their search for influencers using a great set of filters such as the size of influencers, their platform, gender, country,…
- Smart Invits: Ainfluencer’s AI engine sends smart invites based on your campaign targeting.
- Chat: Brands and influencers use the built-in chat inbox within the marketplace to receive offers, negotiate them, make payments, and discuss any matters related to their collaborations. This inbox is well-designed, allowing you to streamline the entire process, from receiving offers and evaluating influencers’ past work to making payments and leaving reviews.
Here are a series of videos for the Chat Inbox and things you can do within it:
Sort Offers / Conversations:
- Influencers Past: As a brand, you can view influencers’ past collaborations, the brands they’ve worked with, reviews they’ve received, and insights about their social media audience. You can access this information either on their profile pages or directly within the chat inbox. Here is the video showing how it works:
Payments, Transparency, Democratization
- Escrow: Ainfluencer boasts an exceptionally robust and vital Escrow system, meticulously designed to shield your payments and transactions when dealing with influencers, especially in an industry plagued by a staggering 20% fraud rate, as reported by Invespcro. This Escrow system not only provides peace of mind for brands and advertisers but also ensures that influencers receive their well-deserved payments promptly and securely.
- Resolution Centre: The Ainfluencer Marketplace offers also a Resolution Center with a dedicated team to facilitate swift and fair resolutions for any disputes that may arise between brands and influencers. This invaluable resource acts as a reassuring safety net, fostering open communication and transparency in every partnership. In the rare event of misunderstandings or disagreements, both parties can come together within the Resolution Center to mediate and find an equitable solution, ensuring that the collaborative spirit of the platform remains intact. With the Resolution Center, Ainfluencer Marketplace reaffirms its commitment to fostering trust, integrity, and positive working relationships within its vibrant influencer community, ultimately benefiting brands and influencers alike.
- Reviews and Ratings: Ainfluencer Marketplace has implemented a Reviews and Ratings system that empowers both brands and influencers. This unique influencer marketing platform encourages transparency and accountability by allowing users to leave honest reviews and ratings after each collaboration. This system not only provides valuable insights for future partnerships but also motivates influencers to consistently deliver exceptional results and maintain a high standard of professionalism. Through Reviews and Ratings, an environment of trust and excellence is created by Ainfluencer, ensuring that brands can make informed decisions when selecting influencers, while influencers can continuously improve their services, resulting in mutually beneficial and successful collaborations.
- Past Collaborations track record: A significantly groundbreaking feature that Ainfluener offers brands is the ability to access influencers’ past collaborations with other brands. This feature provides brands with a valuable glimpse into an influencer’s track record, showcasing their ability, taste, and commitment to creating content and performance and fees. By offering this visibility, brands are empowered to make well-informed choices when selecting influencers for their campaigns, ensuring that each collaboration aligns perfectly with their unique goals and values. We believe that this transparency not only benefits massively brands but also cultivates a sense of trust and credibility within the influencer community, fostering mutually beneficial and successful relationships between both parties.
Ainfluencer Features for Creators and Influencers
It doesn’t matter if you’re a Micro-influencer, Macro, or Mega-influencer using this influencer marketing platform. You will have a very easy fun time with the native apps that await you with over 30,000 global paying campaigns as we are writing this article.
Some of the good values you get out of Ainfluencer Apps as a creator or influencer:
- It is a 100% Free-to-Use platform/marketplace. Yes, it is free forever.
- Reach out to as many campaigns from paying brands as you wish. You never pay any fees for using the platform.
- Ainfluencer is the only End-to-End platform in the market allowing you to make unlimited offers, directly negotiate the deal with the brand, close the deal, deliver, and get rated.
- You never give away any of your social accounts passwords or other sensitive materials.
- The Ainfluencer app keeps you updated on your negotiations. You get a digest of all new deals weekly. Everything is at your fingertip to monetize your Instagram and TikTok.
- AI-driven analytics assists you with categorizing campaigns based on your custom set preferences.
- You receive your payouts fast and regularly.
- Its escrow system gives you peace of mind that you’ll be paid for what you put in.
- The inbox helps you to stay in one place and streamline your entire cycle of working with a given brand from A to Z.
- You could choose what type of collabs you would like to do with brands. Examples: Content creation only, creation and publishing, promotion, bartering, or all.
Ainfluencer Values for Brands
Choosing Ainfluencer for your influencer marketing needs provides you with a multitude of compelling reasons:
- Limitless Possibilities: With Ainfluencer, there are no constraints. Run numerous campaigns without any additional costs, and its set a campaign-and-go style means influencers come to you, streamlining the process.
- Seamless Connections: Ainfluencer facilitates authentic and relevant influencer connections while you’re out playing basketball or cooking. No need to chase influencers; they come to you with proposals.
- In-Depth Analysis: Dive deep into influencers’ niches, audience demographics, reviews, and past collaboration history. Make informed decisions based on data.
- Effortless Management: Negotiate, pay, and review influencers all within your chat inbox. Streamlined communication for your convenience.
- Financial Security: Rest easy with its secure payment and escrow system, coupled with a resolution center to address any concerns.
- Scalable Collaboration: Collaborate at scale with influencers, enhancing your product’s visibility and increasing brand awareness.
- User-Friendly: Ainfluencer is designed to be user-friendly, making it the ultimate DIY influencer marketing platform.
- Precision Targeting: Reach the right audience with precision, ensuring your campaigns resonate with your target demographic.
- Performance Tracking: Keep a watchful eye on your campaigns and monitor the performance of influencers with ease.
- Expert Guidance: Enjoy unlimited walkthrough sessions provided by its dedicated support team.
It’s no wonder Ainfluencer is recognized as a global leader in influencer marketing, boasting substantial online traffic and a strong presence. We suggest you should join the ranks of successful brands who’ve harnessed the potential of Ainfluencer to elevate their marketing strategies.
While Ainfluencer offers numerous benefits, it’s essential to be aware of its limitations:
- Limited Customer Service Hours: The customer service operates within standard working hours. If you require assistance outside these times, you may experience delays in support.
- Complex Campaign Creation: The campaign creation process can be somewhat intricate for certain users, potentially requiring more time and effort than expected.
- Specialized Niches: In certain specialized industries, such as real estate or legal services, finding relevant influencers may be challenging due to the platform’s focus.
- Local Business Reach: Ainfluencer has yet to reach critical mass for effective connections between local businesses and local influencers, potentially limiting its applicability in certain regions.
- Platform Limitations: Currently, Ainfluencer primarily operates on Instagram and TikTok, which are powerful platforms for marketing. However, if your target audience primarily resides on other platforms like LinkedIn, this limitation might pose challenges.
- High Competition: The marketplace experiences a rapid influx of new campaigns daily. To stand out and attract influencers, you must offer competitive deals, actively collaborate, and create compelling campaigns (titles, descriptions, visuals) to maintain your visibility within the marketplace.
Despite these limitations, Ainfluencer continues to evolve and expand its offerings. Understanding these drawbacks allows you to make informed decisions when utilizing the platform for your influencer marketing needs.
Ainfluencer Managed Plans
Ainfluencer offers in-house campaign management and optimization of influencer collabs for more premium brands. Therefore, you can sit back and relax while your business is reaching its goals via Ainfluencer in-house marketing team.
We suggest you start your free and DIY journey with influencers right here using the button below:
2. Meltwater: Among The Good Influencer Marketing Platforms
If you want a website to cover all the social media marketing process for you, you can pick Meltwater which claims to do so. They seem a fine media monitoring service to give a chance.
Established in 2001, Meltwater is an influencer marketing platform with over 20 years of experience managing and optimizing social media. You can find your influencer, start negotiations, arrange campaigns, and boost your social presence.
Meltwater believes they are one of the oldest and best influencer marketing platforms. You can use other services other than influencer marketing services.
However, you should consider the costs as Meltwater requires a high budget.
Before moving further, the first aspects you should know are this software company’s features. Here is a list:
- Media intelligence and relations,
- Sales and consumer intelligence,
- Influencer marketing,
- Social listening and analytics,
- Social media management,
- Data and API intergration.
After the section above, it is time to discover some of Meltwater’s pros.
- Media relations,
- Wide-range database,
- Social listening,
- Vast analytic measurements,
- Community management.
Some of this influencer marketing platform’s cons are:
- Limitations on the product,
- Impression numbers are fabricated and imprecise,
- Returns false mentions at times,
- Complicated UI,
- Expensive prices.
These pros and cons are people’s opinions of the service.
Meltwater Plans and Prices
For pricing, you should select a suitable plan and receive prices upon request. Check the packages in the picture below.
3. Influence.co: Among The Free Influencer Marketing Platforms
Creative influencers and top-class brands meet on Influence to run campaigns and collaborate. As the company declares, you can manage and optimize every step.
Influence is among the best influencer marketing platforms for small businesses. It is a perfect place for agencies to find their content creator match and start advertising.
As a business, you can search for the right influencer, begin cooperation, and enhance your brand recognition.
On the other hand, as a social influencer, you can create a resume on their website, receive requests and associate with a business, create a powerful career, and earn more income.
Despite its free service, there is a Pro plan with pricing. Let us see what else this influencer marketing platform offers.
This intermediary company provides different features such as:
- Influencer searching,
- Influencer campaigns,
- Amazon influencers,
- Location and category database,
- Chrome extension,
- Profile index.
The advantages of Influence are:
- Simple and easy to use,
- Extensive database,
- Great community,
- Maximum potential outcomes.
On the contrary, the disadvantages of Influence include:
- Lots of fake profiles with fake followers,
- Poor campaign reporting,
- Expensive prices,
- Weak UX,
- Only small and medium agencies.
Nothing from the pros and cons is biased. Each one is users’ thoughts and opinions.
Influence Plans and Prices
Check the picture below to see Influence’s package with the price.
4. Grin: An Influencer Marketing Software
According to the company’s claims, you can discover the right influencer or brand, connect with it, and have a prosperous influencer marketing campaign. Grin seems to be among the top influencer marketing platforms.
Founded in 2014, Grin offers various features to boost your marketing career to another level. You can find and recruit the social influencer you want, manage your relationship and content creation, make safe payments, and analyze data-driven reports.
Furthermore, you can take advantage of countless tools Grin provides.
However, the prices of this influencer marketing platform are high compared to its services.
Let’s break down this American-based agency and learn more.
Some of the Grin features and services include:
- Influencer discovery,
- Content production and management,
- Metric analysis,
- Cooperation management,
- Secure payment,
- Full e-commerce integrations,
- Website and software integrations,
- Various creator types,
- Fake Influencer Tool,
- Influencer Comparisons Tool,
- Influencer Analysis Tool,
- Influencer Lookalike Tool,
- Engagement Rate Calculator Tool,
- CPM Calculator Tool,
- GRIN Time Saving Calculator.
Agencies and influencers can benefit from specific aspects of using Grin, such as:
- Integration with other stores,
- Customization and management of influencer campaigns,
- Easy-to-use dashboard,
- Secure payments,
- Influencer discovery,
- Precise reporting.
So, everything isn’t as good as it sounds. There are negative factors you must consider when using influencer marketing software, including:
- Specific errors in promotions on some platforms,
- Some tools do not work properly,
- Communication problems,
- No creator search for Instagram,
- Recording IG story difficulties,
- No mobile app,
- Unable to manage multiple influencers,
- High prices.
These advantages and disadvantages are according to people’s reviews on different forums and websites.
Grin Plans and Prices
For pricing, you should contact them and inquire about prices.
5. Upfluence: An Ideal Influencer Platform
From influencer marketing and affiliate programs to brand ambassadors, creator management, and user-generated content, Upfluence promises to offer every service at its best.
Upfluence is an integrated influencer marketing platform with numerous services and features. Businesses can use this agency to connect with social media influencers and begin advertising campaigns.
So, if you’re a content creator, register on their website to enter their influencer list. And if you’re a brand willing to partner with a creator, search their database for the perfect influencer.
Despite their services, you should consider the high-budget prices. Let us examine Upfluence more below.
Some of the features of Upfluence are:
- E-commerce tools,
- Affiliate management software,
- Campaign analytics,
- Discover influencers,
- Analyze and manage influencers,
- Control and organize client campaigns,
- Influencer gifting and payment.
This section will tell you why you should use Upfluence.
- Vast database,
- Integrates with other stores,
- Intuitive interface,
- Powerful analytics,
- Responsive customer support.
Now, this part will give you its disadvantages.
- Client confusion,
- Poor assistance,
- Misleading contract,
- High cost and low results,
- Difficult cancellation procedure.
Upfluence Plans and Prices
To inquire about prices, you should visit their website, select your plan, and contact them for further information.
In the digital marketing industry, Upfluence claims to be more than an influencer marketing platform.
6. CreatorIQ: A Full-service Influencer Marketing Platform
Expand your marketing strategy and work with countless content creators with CreatorIQ. They believe they are among the finest in the market.
Started in 2014, CreatorIQ is one of the best platforms for influencer marketing, with vast experience in social media advertising. It builds a strong connection between content producers and organizations for a perfect partnership.
You can use the solutions CreatorIQ offers on its website and monitor your campaigns.
However, the prices are high-budget as the company is for large enterprises.
Let’s see what this influencer marketing service offers.
- Creator search and CRM,
- Community search and composition,
- Campaign, creator, and payment management,
- Team customization,
- Reporting and analytics,
- Competitor evaluation,
- API integrations,
- E-commerce and attribution,
- Paid social and Ad permissions.
With CreatorIQ, you can benefit from:
- Right targeting campaigns,
- AI and influencer recruitment automation,
- Track performance,
- Outstanding customer service,
- Simple dashboard.
Aside from the pros, there are some disadvantages you should consider, such as:
- Unclear data management,
- Unable to utilize the marketplace,
- Lacks A/B testing feature,
- Lacks email management feature,
- No multichannel marketing.
CreatorIQ Plans and Prices
You can inquire about prices upon request. Fill out a form on their website (picture below) to contact them for further details.
7. Aspire: An Influencer Marketing Software Platform
Discover influencers with specific niches and locations or connect with world-class brands using Aspire. They bear out to create a successful influencer marketing program for agencies.
Aspire claims to be the leading influencer marketing platform with excellent services. You can search for creators, run and manage campaigns, create engaging ads, and enhance your revenue.
Besides its influencer marketing features, you can use Aspire agency services for digital marketing purposes.
However, you require a sufficient budget to use this marketing software.
This marketing company offers numerous services:
- Influencer search,
- Creator marketplace,
- Relationship, content, and campaign management,
- Sales generation,
- Performance analytics,
- Ambassador and affiliate marketing,
- Product seeding,
- Sponsored posts and branded content ads,
- Strategic plans,
- Paid Advertisement.
Reasons why you should use Aspire:
- Access to all information on the cloud,
- Great customer service,
- Complete information,
- Scheduling and tracking,
- Software customization.
Now, reasons not to use this software tool:
- Inability to arrange system controls,
- Bugs that pop up,
- Limited features,
- Intense implementation process,
- Expensive prices,
- Billing and invoicing issues.
Aspire Plans and Prices
According to the Aspire website, you should fill out a form (picture below) to request pricing.
8. Impact: A Creator Marketing Platform
Build ideal strategies to grow your brand with creative influencers on various social platforms using Impact. This marketing company considers itself the best influencer marketing platform.
Impact claims to stand at the top of the list of influencer marketing platforms with the services available. You can quickly find the ideal creator, control and automate your campaign all in one place, track metrics and performance, and maximize ROI.
As a content creator, you can build a professional profile, add your details, enter their tremendous database, and be visible to brands for the association.
But the issue is the pricing! You require a high budget for this platform.
See what services you can use with this marketing platform.
- Influencer marketing,
- Affiliate marketing,
- Mobile partnerships,
- Business development,
- Analytics and attribution,
- SaaS partnership marketing.
Below, you can find some advantages you can have with Impact.
- Easy-to-use dashboard,
- Various content creators,
- Excellent customer service,
- Detailed insights,
- Manageable campaigns,
- Business development.
Let’s see what’s poor about this agency.
- Difficult onboarding process,
- Delayed updates,
- Complex API implementation,
- Overwhelming data,
- Weak ads management,
- Insufficient global payment options,
- Expensive prices.
Impact Plans and Prices
Similar to other services, you should request a demo (picture below) to inquire about prices.
9. Captiv8: An End-To-End Influencer Marketing Platform
With years of experience, Captiv8 claims to be a comprehensive influencer collaboration platform where perfect brands find ideal creators.
Captiv8 is believed to be the best influencer marketing software where you can leverage your business career. They have a database of influencers across the world where brands can pick the most suitable one for cooperation.
As a brand, you can choose a content creator, work with them, scale their influencer program, and maximize visibility and revenue. It is an ideal influencer marketing service for large businesses
Although there are specific cons you should consider before approaching Captiv8, we’ll refer to these below.
Let’s mention some of the services this collaboration tool offers.
- Creator discovery,
- Social insights,
- Analysis and measurements,
- Commerce integrations,
- Strategic and advanced solutions.
As a brand or influencer, you can take advantage of the following:
- Social listening,
- Detailed analysis,
- Various tools and AI software,
- Complete reporting,
- Simple dashboard,
- Easily managed campaigns.
Here, we’ll name some disadvantages according to users’ experiences.
- Insufficient onboarding,
- Complex influencer discovery,
- Minor bugs,
- High subscription price,
- No mass onboarding,
- Tools require improvement.
Captiv8 Plans and Prices
To inquire about pricing, request a demo by filling out a form (picture below) and contact their customer services.
10. Mavrck: An All-In-One Influencer Marketing Platform
Want to link with top-notch influencers, start effective influencer marketing campaigns, and have excellent outcomes? Mavrck seems to be a good choice!
As they claim, Mavrck is one of the most trusted and top influencer marketing platforms with nearly a decade of experience as an advertising service. They offer several solutions and services to their clients.
Content creators can build a powerful social status including their participation, collaborations, and engagement rates on Mavrck’s influencer database.
On the other hand, brands can dive into this list of influencers to find, negotiate, and pay partnerships with the right one and increase revenue.
But, it is not as perfect as it sounds! You should have a considerable budget to use Mavrck services. Speaking of its services, let us see what it offers!
This influencer marketing software offers services such as:
- Influencer marketing,
- Brand ambassador programs,
- Content creation,
- Referral programs,
- Ratings and reviews,
- Influencer discovery,
- Strategy and measurement plan.
Using Mavrck can have several advantages for you, including:
- Program automation,
- Helpful and responsive team,
- Accurate optimization,
- Easy and simple UI,
- Easy creator discovery.
Also, using Mavrck can have several disadvantages you should consider.
- Difficult email messaging portal,
- Many technical bugs,
- Complex onboarding,
- Confusing content extraction from past campaigns,
- High prices.
Mavrck Plans and Prices
For pricing, complete the form (picture below) on their website to contact and inquire about prices.
11. Webfluential: Top Influencer Marketing Software
If you want to reach excellent content creators worldwide, NeoReach can be an ideal pick for connections and campaigns.
Webfluential claims to be among the finest influencer partnership platforms with numerous successful collaborations. It has a simple and easy-to-use user interface where brands can easily discover influencers.
Businesses can select influencers for their campaigns, track their workflow, implement effective marketing techniques, manage the program, and achieve top ROI results.
Despite these, there are some cons you should know before approaching the software.
Here, you can find some of this influencer marketing platform’s services.
- Content creator discovery,
- Analytics and reports,
- Campaign strategy and management,
- Branded content creation,
- Media kit.
In this part, you can discover its benefits.
- Scalable pricing,
- Influencers are approved,
- 7-day free trial,
- Extensive insights.
And here are some of its disadvantages.
- Poor UI,
- Small database,
- Learning is time-consuming,
- Limited services,
- Influencer reach difficulty.
Webfluential Plans and Prices
This marketing software offers three different packages with a range of prices. Look at the picture below for the plans.
12. IZEA: The Best Micro-Influencer Marketing Platform
Do you want a full-service platform to cover your campaigns from start to end? IZEA can be a perfect pick, as it promises to do so.
Founded in 2006, IZEA is one of the top influencer platforms for creators and brands to partner and run marketing campaigns. Social influencers can register on the website and create a professional profile in the creator marketplace.
So, businesses and enterprises can discover and select them for their social advertisements.
However, you should consider the high prices.
Let’s break down this influencer marketing tool and mention its features.
- Creator Marketplace,
- IZEA flex,
- Managed services,
- Campaign management,
- Casting calls (finding influencers).
Wondering why you should use this influencer marketing service, here are some of its pros:
- Easily find content creators,
- Ideal tool,
- Supportive customer service,
- Detailed demographics,
- Vast creator list.
Here are some facts that may change your idea about using IZEA.
- Certain bugs and minor issues,
- Poor UI,
- High prices,
- Focus on B2C influencers,
- No free trial.
IZEA Plans and Prices
You should contact IZEA customer service (picture below) for pricing.
13. Traackr: A Free Influencer Marketing Platform
Looking to improve your influencer marketing ROI? Use Traackr to select the right content creators, start cooperating, and execute a thriving campaign.
According to their claim, Traackr is the number one influencer marketing software for data-driven marketers. They believe they can manage and optimize the most complex campaigns.
In addition, Traackr is one of the best influencer platforms for creators like micro and nano influencers.
Companies and influencers can discover each other, collaborate, and increase their earnings and ROI.
But that’s not all! Aside from being free, this partnership platform charges you a lot for some of its services.
Check out some of its services here.
- Find, analyze, and recruit influencers,
- Manage relationships and campaigns,
- Benchmarking and tracking,
- Scale and optimize.
There are several advantages you can have with Traackr, including:
- Easy-to-use panel,
- Detailed analytics,
- Social listening,
- Helpful tools,
- Supportive customer service.
Also, you should consider the disadvantages of this software.
- Limited influencers,
- Confusing navigation,
- Minor bug issues,
- Time-confusing system.
Traackr Plans and Prices
Now for the pricing, you should contact sales (picture below) for inquiries.
14. Brandwatch: An Ideal Influencer Marketing Platform
Do you want your brand to be seen globally? Start using Brandwatch, discover influencers worldwide, plan effective advertising strategies, and enhance your sales.
Brandwatch claims to be one of the leading influencer marketing platforms with countless solutions and services. Top brands and agencies use their software to link with various influencer types.
As an influencer, you can sign up on their website and be a part of Brandwatch’s content creator list. And, as a brand, you can search for the social influencers you want to collaborate with and start a marketing campaign.
However, there are specific disadvantages you should consider before starting, which we’ll refer to below.
You can use these services for your business:
- Social media management,
- Influencer marketing,
- Consumer intelligence,
- Market research,
- Brand and crisis management,
- Content marketing.
By using Brandwatch, you can benefit from:
- Free trial,
- Integration services,
- Detailed analytics and data,
- Professional tools,
- Great customer support,
- Simple user interface.
Also, consider its cons before approaching.
- Client management issues,
- Poor UX design,
- High prices,
- Not ideal for small businesses,
- Audience data filtering problems,
- Difficult to monitor influencers.
Brandwatch Plans and Prices
For prices, you should select your plan and book a meeting (picture below) to inquire about pricing.
15. Klear: The Best Influencer Connection Platform
Enhance your business career to another level and generate sales with Klear, an influencer marketing platform that claims to launch the best campaigns.
Established in 2012, Klear is among the best influencer platforms, with an extensive range of content creators and various intelligent tools. It is under the subsidiary of Meltwater Company.
Agencies and businesses can discover the top influencers with this marketing software, associate with them, and boost their brand awareness.
Despite its pros, there are specific cons you should also consider that we’ll refer to below.
Klear offers useful services such as:
- Find influencers,
- Influencer analytics,
- Manage relationships,
- Activate influencers,
- Measure campaigns.
Some of its advantages include:
- Social measurement and reporting,
- Competitor analysis,
- In-depth insights,
- Easy-to-use panel.
The cons you should consider are:
- Difficult influencer discovery,
- High prices,
- Lots of limitations,
- Content attachment,
- Difficult to re-authenticate influencers.
Klear Plans and Prices
You should select your plan on the Klear website (picture below) and contact sales for inquiries.
What Is an Influencer Marketing Platform
When we scroll through social media, we come across many content creators promoting brands and products.
These influencers are advertising for businesses to enhance their social status and increase their earnings, while brands, on the other hand, are implementing a social media marketing strategy to gain numerous leads.
Now, the question is: how to find these influencers or brands to collaborate with?
The answer is Influencer marketing platforms! An influencer marketing platform is a service that connects organizations and social influencers for cooperation.
In simple terms, it is a bridge to associate content creators and businesses to run successful campaigns for a better career. Both parties benefit from this collaboration and have an impressive ROI. Let’s see how!
Influencer Marketing Platform Pros for Businesses and Influencers
Brands and content creators take advantage of this cooperation and benefit from numerous factors, including:
Benefits for businesses
- Boost brand awareness,
- Find suitable influencers in your niche,
- Target the right audience,
- Gain credibility,
- Create and promote authentic content,
- Engage with leads,
- Gain countless conversions,
- Have profitable marketing,
- Evaluate performance,
- Have a brand ambassador,
- Surpass your rivals.
Benefits for influencers
- Monetize social media,
- Gain more followers,
- Increase social presence and visibility,
- Receive special services and products,
- Enhance your influencer career,
- Start your own business,
- Boost engagement rate,
- Increase your knowledge,
- Chance to travel,
- Experience new things.
However, it is not limited to these. There may be many more potential profits that each side can make.
Now that you know why companies and content creators should partner and what an influencer marketing platform is. It is time to jump into FAQs to answer your questions.
Alright! After all that information, you must have several questions to ask. However, in this section, we’ve answered some of the most frequent questions you could have.
1. What Is The Best Influencer Marketing Platform?
According to the reviews, the best influencer marketing you should try is Ainfluencer.
Ainfluencer is a free DIY marketplace to link top brands and agencies with the best influencers worldwide. It offers an easy-to-use dashboard for businesses to discover their ideal influencer for collaboration.
Most importantly, it is free, and you have access to handle the whole process.
However, this marketing agency offers plans with specific features and affordable prices, which can also be beneficial.
2. Why Use an Influencer Marketing Platform?
There are numerous reasons why you should use an influencer marketing platform. It doesn’t matter whether you’re a social influencer or an agency. Both sides benefit from using influencer platforms.
Benefits for Influencers and creators:
- Various content creation,
- Knowledge and expertise,
Benefits for brands and businesses:
- Potential reach,
- Awareness and visibility,
- Target marketing,
- Diverse content creation,
- High engagement,
- Generate leads,
- Boost sales,
- Social presence and proof,
- Product feedback,
- Brand development,
- Surpass rivals and competitors,
- Massive ROI.
3. What Is The Best Influencer Marketing Platform for Micro-Influencers?
According to people’s reviews and thoughts, Klear (mentioned above) is an ideal influencer marketing platform for micro-influencers and small content creators.
However, Ainfluencer can also be a perfect choice for these influencers.
4. What Is The Best Influencer Marketing Platform for Small Businesses?
Generally, most influencer platforms are good picks for small businesses, especially Ainfluencer.
But, according to users’ reviews and opinions, GRIN (mentioned above) is also an excellent choice for small agencies to try.
To summarize this article, an influencer marketing platform is an outstanding intermediary service for building influencer campaigns. It helps you, as a brand or a content creator, to grow and develop your business.
Influencer marketing platforms offer a wide range of services and tools that help businesses and creators manage and optimize influencer campaigns effortlessly.
Some of the top influencer networking platforms are available in this article, where you can find suitable software and start influencer marketing.