Upfluence Review: Is It the Best Platform for You?

Have you ever heard of Influencer marketplaces? They are platforms where brands and influencers can find each other to make collaboration. And Upfluencer is one of them.

Upfluence is one of many influencer marketing platforms that tries to help brands improve their presence on social media platforms. Since Upfluence is trending these days, we thought that it might not be a bad idea to investigate their platform and see whether they are as good as they claim.

So, whether you are a brand looking for an influencer marketplace or an influencer who wants to make money through their Instagram account, this Upfluence review is for you.

But to give you a quick giveaway, you should know Upfluence is going to cost a lot which might not be suitable for startups or small businesses and there is no news of free trials. Therefore, you can go for a free influencer marketing platform like Ainfluence. This platform offers the same features as Upfluence but for FREE! You can sign up and see everything for yourself.

What Is Upfluence

In the beginning, you need to know what influencer marketing is and what are the benefits of influencer marketing. It’s a way for companies to tell people about their great products by working with special people called influencers. Needless to say, people really trust them and listen to what they say. So, if a company partners with the right influencers, it can help them reach lots of people who might want to buy their stuff.

Upfluence homepage
Upfluence Homepage

But sometimes, it can be challenging to find suitable influencers and stay on top of everything. Upfluence claims to provide assistance in these areas. It’s a tool that claims to assist companies in locating influencers who may already have a favorable opinion of their brand. Some may find this feature interesting.

With Upfluence, you can examine influencers’ profiles to assess their performance. It claims to enable communication with them, allowing for potential collaborations. Upfluence aims to simplify the process of reaching out and collaborating with influencers.

Furthermore, Upfluence claims to offer insights into the effectiveness of influencer marketing. It claims to allow you to determine if your products are generating increased interest and if it contributes to your business growth.

If you want to learn more about this platform, keep reading this Upfluence review!

Detailed Review of Upfluencer’s Features

Now, you know what Upfluence does! Let’s take a look at its features:

1. Live Capture

This feature is a pop-up on your website that collects the users’ data, so they may become influencers to collaborate with. Even though the idea behind this Upfluence feature seems interesting, the fact is that it’s not very efficient. 

2. Influencer Discovery 

We can’t call it a feature because it’s just a searching tool, but since they called it a feature, let it be. Upfluence offers different filters to increase the accuracy of its search. However, according to Upfluencer reviews on different websites, the search accuracy still needs improvement.

But something interesting about this feature is that you can integrate your e-commerce tools into Upfluence so it can search among your customers for influencers and those who might be interested to be your brand ambassador.

3. Influencer Outreach

Upfluence has created a communication management system to make communication between brands and influencers easier. They have gathered some influencer’s email addresses so you don’t have to search it yourself.

However, the email addresses are not correct all the time. Therefore, your emails for collaboration might never reach the influencer. Here is an Upfluence review on G2 from a customer that complained about this issue.

Upfluence Review
Upfluence Review

Other features of Upfluence include:

  • Influencer campaign management,
  • E-commerce integration,
  • Product seeding,
  • Influencer analysis,
  • Campaign analysis,

Upfluence Reviews

The best way to understand how a tool is going to perform is by actually trying it. However, since Upfluence does not provide a free trial, it leaves you with the second-best method, which is reading previous customers’ reviews.

 Here is a list of Upfluence reviews on different platforms like G2 and Capterra.

Upfluence review
Upfluence Review on G2

Even though this customer seemed satisfied with the platform itself, he didn’t like the way Upfluence conducts its business. They constantly push you to sign up for long-term deals even before you kame sure their platform is going to work for you. And after you close the deal, Upfluence’s customer platform might not be as responsive as it used to be.

Upfluence Reviews
Upfluence Review on Capterra

This user believed that Upfluence offers only what is necessary and basic. It made us question why you should pay so much for this service when there are lots of free influencer marketing tools available.

Upfluence Reviews
Upfluence Reviews

Here is another user who had problems with Upflurnce contracts and renewal policy. This review speaks for itself.

Upfluence Pricing and Plans

Unfortunately, Upfluence didn’t mention their prices on their website. They offer three different plans for their users but for the prices, you have to contact the sales team. Generally, when a platform doesn’t mention its prices it can have two meanings:

1. The packages are customizable and the price will be according to the customers’ needs.

2. The prices are too high that nobody would sign up unless they talk to a salesperson.

In the case of Upfluence, maybe it’s the combination of both! You can see their packages in the following picture:

Upfluence Pricing & Plans
Upfluence Pricing & Plans

Pros & Cons

Looking at any platform’s advantages and disadvantages can help you decide whether it is worth it.

Upfluence Pros

  • Accepting crypto as a payment method,
  • User friendly.

Upfluence Cons

  • There should be more filters for searching,
  • They may renew your subscription without your notice,
  • The search results are not very accurate,
  • The platform is not clear about their prices,
  • Many of the email addresses are incorrect, and your email won’t reach the influencer.
  • Campaign management can be confusing for non-technical users.

Best Upfluence Alternative: Ainfluencer

Welcome to the era of influencer marketing! Thanks to the rise of social media platforms such as Instagram and TikTok, businesses, regardless of their size have the chance to expose themselves to potential customers. And one of the best services that can facilitate everything for you is Ainfluencer.

Ainfluencer homepage
Ainfluencer Homepage

As a brand or an influencer, you need the right channel to find one another and stand out in the fierce competition. Marketing hubs like ‘Ainfluencer’ have made it much easier to connect with the right brands and influencers.

The Ainfluencer Instagram influencer marketplace is one of the most popular and essential platforms for finding and working with social media influencers. Whether you are looking for fitness influencers, makeup bloggers, lifestyle influencers, etc.  Ainfluencer cog you covered.

In addition, Ainfluencer enables users to search for, find, and contact social media influencers who possess the desired skill set. It goes beyond by offering detailed profiles of each influencer, ensuring that businesses can make informed decisions when choosing to collaborate with the right influencers.

And the best part is that you can enjoy all these features for free. In fact, an influencer is the first DIY-free influencer marketplace in the world and the best alternative for Upfluence.

Ainfluencer Features

If you are not ready to sign up on Ainfluencer yet, check out its features and then go for it.

  • Full control of your relationship with influencers, no intermediaries.
  • Expert customer support service. Their customer service is very responsive and walks you through every step.
  • Ainfluencer tracks the campaigns you create, makes sure an influencer’s audience is real, and holds funds until you confirm the necessary material, etc.
  • It lets you scale your efforts with macro-influencers and micro-influencers.
  • You can create a built-in chat system for a smart workflow.

If you wish to learn more about Ainfluencer, check out this video:

Ainfluencer Pros & Cons

Here is the list of advantages and disadvantages of Ainfluencer:

Ainfluencer Pros

  • Free to use,
  • Easy to navigate dashboard,
  • Post-campaign reports,
  • AI tool for searching influencers,
  • Advanced search filters,
  • Large database of over 500,000 influencers who are ready to collaborate,
  • Responsive customer support,
  • Walkthrough sessions to see how to start with this marketplace,

Ainfluencer Cons

  • The customer service and walkthrough sessions are not available on weekends.

After our investigations of different influencer marketing platforms, we can state that Ainfluencer is one of the best alternatives to Upfluence.  So, waste no time and sign up on Ainfluencer for free.

FAOs on Upfluence

Now that we explained everything about Upfluence and its alternative, let’s explore some of the frequently asked questions related to this platform:

Q1. What is Upfluence Used for?

This platform is primarily used by brands to collaborate with influencers and content creators to run influencer marketing campaigns.

Q2. Who Owns Upfluence?

Vivien Garnès is the Co-founder and Co-CEO of Upfluence. The platform was founded in 2013.

Q3. What Is an Influencer Marketing Platform?

An influencer marketing platform is a software or online platform that connects brands and businesses with social media influencers. It facilitates the process of finding, collaborating, and managing influencer campaigns.


Upfluence is an influencer marketing platform that aims to assist brands in improving their presence on social media platforms. However, our investigation into the platform reveals some drawbacks. Firstly, Upfluence is quite costly, which may not be suitable for startups or small businesses. Additionally, there are no free trials available, unlike other free influencer marketing platforms such as Ainfluencer, which offers similar features at no cost.

Considering the drawbacks and limitations of Upfluence, we recommend exploring Ainfluencer as a free alternative. Ainfluencer offers a user-friendly platform with advanced search filters, a large database of over 500,000 influencers, and responsive customer support. Its features include full control of influencer relationships, post-campaign reports, an AI tool for influencer searching, and a built-in chat system for efficient workflow management.

If you wish to learn more about Upfluence, check this Upfluence review on SocialPros.


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