Are you looking for free influencer marketing tools to help you kickstart your influencer marketing campaigns in 2022? It’s your lucky day!
As an influencer, you can reach many people with your message. And, with the power of social media, you can connect with people from all over the world. But, to be successful, you must use the best influencer marketing tools.
There are a lot of great influencer marketing tools out there. But the best ones are often the free ones.
With the help of influencer marketing tools, you can save time and money while still getting great results. In this blog post, we’ll show you the 25 best free influencer marketing tools that you can use to make your influencer marketing campaigns successful in 2022!
Introducing 25 Best Free Influencer Marketing Tools in 2022
Companies are willing to pay big bucks to market their brand. In a recent study, it was estimated that B2B brands spend a whopping $1.66 billion on influencer marketing this year.
There are currently 500,000 influencers on Instagram alone, but with the sheer amount of influencers in the game, it can be overwhelming. Here we will look at the best free influencer marketing tools currently available.
1. Ainfluencer, The Best Influencer Marketing Tool, and Platform
Ainfluencer is a 100% free DIY marketplace connecting brands with Instagram and TikTok influencers to Grow awareness, leads, and sales.
With Ainfluencer’s end-to-end workflow, you can easily manage inbound offers, close deals, make payments through a secure escrow system, and leave reviews with deep insights and intelligence. Join over 10,000 brands and creators who have successfully grown their brand awareness, sales, and lead gen with Ainfluencer.
- End-to-end workflow,
- Escrow payments,
- Deep insights and intelligence.
- Large influencer discovery
- Simple and DIY
- NO fees for brands and influencers to use the marketplace
- Smart chat and communications
- insights around authenticity, relevancy, and quality of influencers
- AI powered pricing suggestions
Using HypeAuditor, you can find out qualified Instagram influencers who have highly engaged followers.
HypeAuditor is one of the AI-powered Instagram influencer marketing tools that meticulously analyzes and ranks bloggers by the quality of their followers and the authenticity of their engagement. Using raw data from various sources, they depersonalize and cluster it.
It looks only at genuine followers and likes in their calculations. The algorithm ranks influencers, then generate the worldwide best Influencer lists and update them daily.
Alternatively, you can opt for a list of influencers across the spectrum of different fields or one that’s organized by specific area of expertise. There are two options for selecting influencer lists: all over the world or some specific countries.
HypeAuditor is an awesome influencer marketing research tool that gives you information about each influencer, such as their current rank, the change from last month for some lists, the influencer’s Instagram Account Main topics posted by the influencer, their target country, those following them, and their level of engagement as measured by their authenticity.
All you need to do is click on any influencer and you will be directed to their profile with access to all the information on their Instagram performance and what type of person follows them.
- Covered Platforms: Instagram, YouTube, TikTok, Twitch, Twitter
Using Storyclash, you can use our free Instagram influencer research tool to explore who’s discussing your brand. It helps you find the ideal social media presence for your needs and target audience.
You can use this free influencer marketing research tool as easy as entering your brand name or hashtag. You can easily see which influencers have talked about your story recently. In addition to the number of followers each influencer has, it also examines their niche.
- Covered Platforms: Instagram, Facebook, Twitter, YouTube, and TikTok
4. Post for Rent
Post for Rent is a thriving influencer marketing tool, operating with the right mix of cool professionalism and organic creativity.
When brands search for influencers, their search results include reviews, a star rating for how much influence that person has, and profiles of the person being sought for reference. Accordingly, online influencers will make up their mind about what companies they work with by examining their ratings.
The first step for brands is to create a brief that outlines the type of campaign they wish to run. The dull and monotonous aspects of this process—choosing and securing influencers, their content, and finding potential audiences—are deftly carried out using a convenient and sleek user interface.
It’s not even necessary for brands to search for influencers before creating a campaign. In some cases, they don’t even have to search for influencers at all. Whenever brands launch a public campaign, it sends notifications to a list of qualifying influencers onto a mobile app to reach them more easily. Influencers who show interest can apply right away.
Post for Rent shows you thumbnails of influencers with ratings, credibility scores, and basic statistics if you search for influencers. Click on those influencers you are interested in, and they will be added to the right-hand side of your screen. Depending on influencer and audience attributes, you can customize your search indefinitely.
A cool influencer marketing reporting tool helps you target influencers by showing their past content filtered by their hashtag usage.
A free report is available to analyze any social media account, which is the perfect way to make informed decisions regarding influencer marketing.
- Covered Platforms: Facebook, Instagram, Twitter, YouTube, TikTok, Blogs, Snapchat
As a marketplace, Pitchboard is primarily designed for fast and automated campaigns. In its view, influencer discovery and relationship management are unnecessary. This new initiative influencer marketing tool instead strives to give marketers the tools they need to reach new audiences globally. Thus, it complements other platforms that focus on other areas well. AI-powered influencer marketing management tool in Pitchboard identifies the influencers whose audiences are relevant for campaigns based on data compiled from various sources.
As soon as you log in, you can access all your campaigns – live, past, and drafts not yet published. From your dashboard, you can view each one.
Brands can request a detailed compensation package for multiple content pieces on Pitchboard. It provides real-time engagement estimates and cost per engagement.
Each submitted brand campaign is evaluated manually by someone on the Pitchboard team before sending it out to influencers. Once the brief is approved, Pitchboard invites relevant influencers to pitch your brand.
Pitchboard is one of the useful influencer marketing analytics tools that provide an overview of influential influencers and the pitches that they make to brands. Using this information, marketers can more accurately estimate the cost-effectiveness of engagement campaigns with influencers. An audience credibility score is shown along with detailed information about their audiences.
- Covered Platforms: Instagram, YouTube
As a Chrome plugin, Discover.ly shows you emails, LinkedIn accounts, and Facebook updates of your contacts. As an example, for any connection that you make on LinkedIn, you can see your mutual friends on Facebook.
Additionally, you can view the social media accounts of your connections on many other social media channels and platforms.
Using Discover.ly, you can find out whether your existing contacts have connections with influencers in your niche. If you find any, you can leverage your contacts to introduce you to them. Your contacts could then introduce you to the influencers if you find any connections.
- Covered Platforms: Facebook, LinkedIn, Twitter, Google+, Klout, Angel base, FourSquare, and Behance
You can manage all your tweets using Twitter’s free social media management dashboard, Tweetdeck. By setting up a Twitter feed, you can see all relevant aspects of your social media presence, including favorites, direct messages, mentions, search results, or trends.
Twitterdeck has very powerful search capabilities. You can use it to track your competitors’ tweets. This tool can also assist you in finding influencers by searching hashtags. One could also filter by the number of retweets, as people who are frequently retweeted are more likely to have some clout.
When you get a notification that one of your followers has followed a new person, take the opportunity to do background checks on these new potential influencers.
You can use Tweetdeck to see what kind of social following certain people have. This can indicate how popular and/or influential those people are.
- Covered Platforms: Twitter
8. Social Crawlytics
Using Social Crawlytics, you can discover which posts are most popular and shared on particular websites by tracking content and competitors. Unlike other social media sites where reports are specific to profiles, Social Crawlytics permits a user to run reports on a domain to analyze their competitors’ content and to learn what is going well on that platform.
Initially, Social Crawlytics will give you 2,500 credits for use. Crawling each website costs you a fixed amount of credits.
In addition, your credits are recharged every week and you can also gain bonus credits by tweeting on behalf of Social Crawlytics each week.
The Social Crawlytics report details the social performance of the site. You can find out the most influential authors by looking at the number of shares they have received.
An internet search may lead you to influential blogs, but there’s no telling which blog will do the trick. Blog posts, despite how you might feel about them, are often just lumped in with a diverse array of types of websites on search engine results pages, including sales pages and forums.
Alltop helps by aggregating the best blog posts from all over the Web. Every day, people search for the top blog posts in particular niches, not an algorithm.
It is a thriving influencer marketing tool that can help you locate top blog posts in your specific niche, which should give you a clue about the most influential bloggers on this topic.
- Covered Platforms: Google
The podcasting industry has grown dramatically over the last few years, and quite a few influencers now host their own podcast.
For iOS users, listening to podcasts is easiest through iTunes. Android listeners can find success with the Stitcher app.
Although they are good at helping you find podcasts, they’re not well-suited to finding podcasts with the most clout in your industry.
Podcastbay.fm is a different type from other influencer marketing tools designed to rank podcasts based on genre. Make sure your niche fits the category you choose.
Furthermore, you can look for a podcast that uses an interview style, so you can request to be interviewed by that particular podcast.
Podbay.fm does not usually mention what format each podcast is in. If you want to see which one to subscribe to, check the podcast out on iTunes and Stitcher.
- Covered Platforms: Podcast Platforms
There is a freemium version of Crowdfire that lets you manage two social media accounts for free but requires payment for additional accounts. It allows you to target followers on Twitter and Instagram, although Instagram API changes have reduced its Instagram capabilities.
Among free influencer marketing tools, Crowdfire enables you to find relevant Twitter and Instagram users to follow. On Twitter, you can also see how certain types of posts affect your follower and unfollow rates.
- Covered Platforms: Twitter and Instagram
12. Full Contact
It is technically a contact management solution, not an influencer marketing tool but does offer features to keep track of your influencers. Your mix of blogs, podcasts, YouTube, and social media may build up a group of possible influencers. Your influencers’ information can be easily managed with Full Contact.
With the Full Contact service, you can sync all your contact-carrying accounts to create one unified list of contacts. The app merges all your contacts, getting rid of any duplicate entries, and it finds and inserts additional information it can glean about them from the internet.
Despite this, please remember that you’re only permitted to match 100 people and 100 companies per month using the free Testing edition. Starter, the lowest paid level, allows 2,500 people and 2,500 companies per month for $99. Remember that you can only link a limited number of accounts and lists of contacts to Full Contact if you wish to find and record details on potential influencers for free.
- Covered Platforms: Google, Facebook, Twitter, and LinkedIn
In addition to adding SEOquake to your browser, you can use its SEObar whenever you visit a potential influencer’s website.
As one of the browser extension tools for influencer marketing, it tells you all about a website, summarizing its strengths and providing valuable insight for influencer research. The analytics in this report include a site’s Alexa rank, Google index, Bing index, and SEMrush rank.
Hunter.io is an email lookup tool that searches and locates 100 e-mail addresses per month for free. Hunter.io searches for email addresses associated with a domain name through its search engine.
It is particularly useful for finding the email addresses of people who may be of value to your organization using Hunter.io. As part of your influencer campaign, you may wish to ask an influential blog in your niche for a guest post. Sometimes, it can be a little challenging to locate the correct e-mail address to contact a person. Using Hunter.io, you can find an email address based on a person’s name, company, and website.
Hunter.io can determine whether a given email address is valid if you enter it and are not sure about it.
When you go to a particular website, you can click on the Hunter.io icon in your browser and it will find any valid email addresses attached to that domain.
Personapp is a simple, flexible framework for creating and sharing personas.
Whilst Personapp cannot help you find any influencers, it can be used to help you determine what types of influencers you should search for.
After taking any form of marketing or sales experience, the value of personas becomes more apparent. It is always suggested that you create personas for your ideal customers, and manufacturers should do the same.
Creating an ideal persona for your influencer could save a great deal of time in influencer marketing. More than I’m sure, we care to know the wasted time and energy trying to catch influencers that are not a good fit for them.
There is no guarantee that someone who exerts influence online will be of real benefit to your business. To be successful with influencer marketing, you need to focus on influencers who reach your target audience.
Using Personappas, a different influencer marketing tool, you can create influencer personas. It walks you through the persona creation, covering behavior patterns, goals, needs, attitudes, beliefs, workflow, and skills.
16. Similar Web
SimilarWeb is an influencer marketing reporting tool you may use to examine the demographics of individual bloggers. Similarweb provides a comprehensive analysis of websites, industries, and apps. While you must have a paid plan to frequently use SimilarWeb, there is also a free plan where you can get a free report about any website or app.
If you choose the free version, you’ll have access to five results per metric, 1 month of mobile app data, and 3 months of web traffic data.
Before utilizing your free allocation of Similar.web research, you should use other tools to determine which potential influencers’ sites you wish to investigate.
17. GroupHigh Monthly Influencer Lists
As a fully-featured platform, GroupHigh cannot be considered a free influencer marketing tool, but its free influencer marketing section is an excellent resource for small businesses.
They create 12 centralized lists of influential figures who cover specific topics. Their list is the result of their examination of their platform’s database of social media influencers. If you have a particular field you’re focused on, one of these lists may help determine influencers you can reach out to.
Followerwonk can assist you when it comes to identifying influential people on Twitter. The website offers you the option of finding out who is following you on social media and comparing it to other people’s social media followings, which could provide insight into how they are best suited to work with other brands.
Followerwonk enables you to quickly find like-minded individuals who follow you on Twitter. This information allows you to evaluate their follower statistics and learn who they follow, where they live, what their favorite celebrities are, or the sports teams they follow on the social media app.
- Covered Platforms: Twitter
TrendHERO is one of the free Instagram influencer marketing tools that allows influencers to share their content, thereby increasing the visibility of their new or existing markets. By providing a robust search tool, the service offers a convenient way of finding suitable IG profiles and the best ways to discover potential influencers for your campaign.
The free account helps you find the most talented Instagram creators and influencers. Get insight into their engagement rate by comparing your audience with theirs and checking their demographics.
- Covered Platforms: Instagram
Analisa is not a real discovery tool. The first step is to find the influencers yourself.
Analisa will then provide an analysis of the influencers you picked to assess.
Influencers will be assessed based on their profile, followers, hashtags, location, age, gender, and authenticity.
Considering influencer marketing analytics tools, Analisa is for analyzing social profiles and agencies to find new influencers for a marketing campaign.
- Covered Platforms: Instagram and TikTok
Publicfast is an online platform that brings brands together and collaborates with relevant social media influencers on major platforms.
It reduces the time spent finding appropriate and viable creators for a given project and helps establish efficient, data-driven marketing campaigns.
It offers limited searches and limited personal contact details per month for free.
- Covered Platforms: Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn
Using influData is one of the best influencer marketing tools to find and analyze a large variety of creators, with a database of 20 million profiles at its disposal.
Search functionality can be filtered based on specific needs and desires. Choose your favorite influencers, organize them into Collections, and store notes. Launch campaigns and track hashtags and mentions.
- Covered Platforms: TikTok and Instagram
With Woomio, it’s simple to discover influencers, track their performance, and handle relationships with multiple influencers at once. Discover the right influencer for your campaign and plan ahead. it is an influencer marketing management tool that offers identification and analytics of influencers, Contact, and management of influencers, predicting campaigns and measuring the performance.
- Covered Platforms: Instagram
Kred helps you score influencers.
Kred measures influence on Twitter by evaluating mentions, replies, follows, and retweets. The ‘outreach score’ calculates how often you tweet, mention other people, and respond.
Using both metrics, you can see how influential a person is online.
With the Kred scorecard, you can find influencers who matter in your specific field.
It’s an incredible tool for increasing your online influence.
Kred is a place where you can find a rich and diverse global community of social Influencers with an aggregate follower count worldwide. The Kred Engagement Profile allows you to create your own identity, interact with other Influencers in the Kred Network, and boost your social standing.
Kred ranks potential influencers by considering how much they share on social media, primarily on Facebook and Twitter. Along with Kred, you’ll also be able to earn credibility as an online influencer.
- Covered Platforms: Facebook and Twitter
Utilize Klear to find Influencers based on category.
Klear was originally known as Twtrland and is a freemium tool for finding influencers who are already engaged with your brand, as well as those within your networks on Instagram, Twitter, YouTube, and even blogs.
Moreover, you can classify these influencers based on their categories – celebrities, casual users, power users, and novices – and filter them accordingly.
- Covered Platforms: Facebook, Instagram, Twitter, YouTube, Blogs
Best Free Influencer Marketing Tools Recapped
There are many best free influencer marketing tools available to help you get started. In this article, we provided a list of some of the best options to get the most out of influencer marketing.
- A Complete Instagram Marketing Guide in 2022 [Tactics, Practices, & Tips]
- How to Get Followers On Instagram Without Following [12 Best Ways]
- How to Tell If You Need an Instagram Manager? [+How to Hire One]
- 32 Clever Instagram Hacks to Maximize Growth in 2022
- Instagram Algorithm Fully Explained [Updated for 2022]
- How to Get More Followers on Instagram in 2022 [8 Proven Ways]
- YouTube Hacks in 2022: 15 Tricks and Tips to Get More YouTube Subscribers
- TikTok Marketing Guide: How to Use TikTok to Grow a Business in 2022
- How to Use Instagram Live in 2022 [A Complete Guide]