Instagram has become the top favorite global platform where more than 1.3 billion users are now sharing their photos and videos on.
It has also become undeniably crucial for businesses to make a name for their brands and introduce their products in the shortest and most effective way among more interested people.
One of the most critical metrics in social media marketing is the number of your followers, and a lot of time and effort is needed to grow the number of your followers. In this article you’re learn more than thirty Instagram hacks to get more followers on Instagram and take your account to the next level of marketing on Instagram.
What Is Instagram Growth Hacking?
Gaining the largest possible number of followers in the shortest time is growth hacking. Instagram growth hacks are a set of multiple techniques to find the most efficient content that has the chance of going viral. You need to know your audience, be targeted, and have clear plans to succeed.
Top Instagram Hacks to Get More Followers and Maximize Growth
Getting more Instagram followers is no easy job; to increase the number of your followers, you should make use of different parts and features of Instagram.
The very first things that can convince a person to follow you are your aesthetic profile and your bio; next is using the features in the right way; we’ll discuss them in detail.
Growing your followers is not something that can be done overnight. You need to know how to make the best use of the app and take advantage of some strategies.
Switch to a Business Account
A business account gives you access to analytics and insights, so you can see who your followers are, what days and times are they more active, what content they like best, and to make it short, it provides you with detailed statistics of every individual post.
Give People a Reason to Follow You
People see your username, profile picture, post feeds, and bio to decide whether they want to follow you or not.
It’s smart to choose a relevant and appropriate username and profile picture; it helps people find you more straightforwardly, and the chance of remembering your account’s info increases.
And don’t just put your slogan and credentials in your bio; you want to make a clear picture of what your potential followers can learn or see on your page.
Understand Your Niche and Content-Type
To help your account’s growth, you should understand your niche and know what content you want to post. The next step is to create the content, and by observing your audience’s behavior and the “insight,” you can find out which content is more appealing to your audience.
Use All the Instagram Formats
You have different formats to use on Instagram, and by utilizing all, you can make a broader territory to draw people’s attention.
- Feed posts: best quality photos and videos, and they are permanently on your page. You can also make carousel posts.
- Stories: content with a 24-hour life span, primarily used for less severe posts. You can use the highlight feature to have your stories permanently on your account.
Instagram Story Hacks
You can consider using some story hacks to have more beautiful stories and increase the engagement rate of your account.
You can beautify your posts using the available editing tools, resize your images, customize with color and apply different fonts.
Another feature is the Instagram story stickers and options like music, hashtags, gifs, countdown, location, etc.
And the last one is being able to repost your feed story, and as a result, you can increase the reach and engagement.
- Reels: short videos specially made for entertainment and fun
- Lives: real-time videos, perfect for tutorials and interviews.
Engage with Audience
After finding your niche, the next step to keeping your followers is engaging with them. Reply to their comments, answer questions in DM, and every now and then, like and comment on their posts. Creating a friendship with your followers can boost the interaction and gradually increase the chance of getting more followers.
It is, of course, a time-consuming task to do, but it is also a proven way of maximizing growth.
Follow Your Followers
People will engage more if you value them. You can simply follow them back and like or comment on a few of their posts and sound like a friendly person to them. By doing so, you can encourage them to share your posts and tag you, which gradually brings about UGC.
Take Advantage of UGC
Creating relevant and high-quality content is crucial, but sharing user-generated content is another essential factor.
Sharing UGCs is one of the best ways to build trust with customers. A business’s promotional content can never beat the content that users generate; It helps lift your credibility; and by reposting users’ content, they probably share your post again, and you can expand your outreach and get a high engagement.
To encourage more UGC, you can make fun-to-use branded hashtags and run contests where entrants post a picture of your brand and engage and repost that content.
Create an Aesthetic Feed Theme 3.8 4.22
Now that you have the perfect content, you need to create an Instagram feed theme. It is vital to have a consistent style based on your content and relevant to your niche. For example, if you have a cafe, your feed theme should have beautiful and unique images of your place, the food and the coffees you serve.
In this case, you can help visitors recognize your niche immediately and follow you if your content is in line with their interests.
It makes your account more eye-catching and noticeable.
Leverage Creative Videos
Videos are more popular among audiences as compared to images. They are more engaging, but the ones with more creativity and fun ideas get more engagement and will be shared more.
Post-high-quality videos that are related, fun, and shareable.
Use Instagram Metrics
With the help of Instagram metrics, you can monitor your business performance and keep track of all the progress you are making.
Checking “insights” and analytics will help you to have a better understanding of your social engagement, and some management tools can be used for a more professional and detailed report.
Have Interesting Captions and Content
Instagram is a race where the coolest caption and image wins the first place. You need to choose captions and ideas that are incredibly catchy to almost everyone so that you can get a better engagement rank and, as a result, get more followers.
Use Specific Hashtags and Create Branded Hashtags
Instagram hashtags play the same role as Google keywords, and they are of different types.
Using a mix of hashtag types correctly can enormously boost your followers’ engagement. What is the point of a fantastic post that is not in the public eye?
There are a lot of hashtags available on Instagram, but be creative and create a follower-friendly branded hashtag that your followers are able to use in the future.
Tip: You can add 30 hashtags for each feed post and 10 for your story, but adding a few related and trendy hashtags is good enough.
Transparency means being open and honest about your products and services, pricing, values, and generally your business.
Transparency makes trust, which is essential for a long-lasting relationship. So, whether you are a marketer or the brand marketer, keep everything crystal clear to help your followers believe you.
Avoid Fake Followers
Instagram marketing is such a dead heat competition that many users are tempted to buy followers to get ahead of other competitors, but keep in mind that the number of followers solely will not bring you any engagement.
Use Trendy Content
Posting relevant content is vital, but you need to be dealing with up-to-date data as well.
You can start by including the most recent Instagram trends, like posting about the pandemic and its effect on your business, or run a cause marketing campaign.
With the help of the trendiest content, your post gets a better chance to reach the Explore tab and increase its engagement rate.
A call to action is a prompt on a website or social media app asking users to take some specified steps like “double tab if….” or “tag a person who….”
A CTA can be within the post itself, written in the caption, or a sticker posted on the story, and since people are sharing them with interested users, the chances are high to get a noticeable reach and followers.
Interaction with Influencers
Influencer marketing is a well-known method of increasing brand awareness and popularity. Influencers have a vast following number and gained trust among users, and their power in social media is undeniable.
To start your journey, you need to find the influencer(s) with whom you share the same niche and collaborate with them.
Post at the Right Time
Posting at the right time exposes your content to more users, and you get more interaction sooner; it can indicate to the algorithm that your post is interesting. You can use analytics and Instagram Insights to schedule your post and understand when is the best time to share posts.
Posting consistently means posting regularly, and it enables the Instagram algorithm to land your posts on people’s feeds, stories, Explore tab, and Reels more.
This is one of the Instagram hacks to expose your posts to more users and help get more followers.
Some believe that running an Instagram giveaway is the most popular and fastest way of increasing your followers.
A giveaway is an exchange for free like, comments, or reposting, and in return, you offer them a prize that is appealing to almost everyone.
An Instagram giveaway will attract more potential followers, help to build a strong relationship, and encourages UGC.
Run A/B Tests
It is a fun and exciting way to run an A/B test in your Instagram story and ask users questions like which profile picture they like better, what color is best for the feed theme, etc.
It can increase interaction and user engagement, and you will build a friendship. Since the users have chosen how new changes should be, it is more appealing to them.
Use Stories Stickers
Stories stickers are new features of Instagram story posts, and they include things like question stickers, emoji sliders, and polls. They are easy and fun to use and can encourage engagement.
Over and above that, it is a direct way of interaction that always brings more followers, and more importantly, you get feedback and have a chance to respond to any comment.
Do Instagram SEO
Instagram and other social media platforms are search engines too, and it means not only you can search accounts and hashtags, but also they support keyword searches.
You need to make sure to target keywords with your caption and bio, add your location, and add alt text to your images.
Instagram Growth & Management Tools
An Instagram management tool enables you to:
- analyze your followers’ behavioral patterns,
- schedule your posts to take action at the right time,
- observe your competitors,
- give an aesthetic look to your posts and videos,
So that you will stay on top and get the maximum visibility and growth.
We’ve said earlier that growing your followers organically and not buying followers is vital, and you get the most loyal followers through organic growth.
But there is a lot of difference between gaining followers through advertising and buying followers.
With Instagram paid advertisements, you have the opportunity to expand your targeted audience and expose your posts to more users, increase engagement, and beat the algorithm, which is a critical Instagram hack for getting more followers in 2022.
Cross-promote different Platforms
You can cross-promote your content between different Instagram channels; for example, you can share your feed post on the story to give them a better chance to be seen and increase engagement. Another way of cross-promoting is between different platforms.
Almost all Instagram users use other social media platforms, and cross-promoting different platforms and linking them is a great strategy to engage prospective customers and have a better reach.
Knowing this is an Instagram hack for growing your engagement.
Tag Other Users
Instagram allows tagging up to 20 users in a post, and this is a valuable feature to move your content in front of more eyes.
You can tag other people or businesses that you share the same niche and are likely to share your post.
Commenting helps increase your account’s engagement, you’d better start with replying to your followers’ comments, and you can smartly encourage commenting through a giveaway.
And as we mentioned before, the comments will increase your engagement, a higher engagement rank affects the algorithm, and finally, you have a better growth diagram.
The Instagram algorithm is made of a set of rules to help the platform decide which content is more related and seems attractive to which user and prioritize them on Instagram Feeds.
Knowing how the algorithm works is one of the critical hacks to maximize your account growth in 2022.
Some essential variables to know are understanding your niche, creating engaging content, consistency, and some basics like having a strong friendship with your followers can help you beat the Instagram algorithm.
The better your accounts algorithm rank is, the more it grows.
Focus on entertainment
People always follow what entertains them; knowing this, you can start creating entertaining content to draw their attention. Another thing is, by sharing such things, people will enjoy and share your posts more often, the algorithm displays your posts to more audience, and eventually, you can grow your account.
A meme is defined as an idea, picture, behavior, or style that becomes famous through social media and can vary in different countries.
Memes and jokes are usually fun and relevant to recent events and can spread quickly, and you can add a pinch of humor to your content to increase engagement.
Instagram has been the most significant app for businesses and brands, with over one billion active users. So developing compelling and engaging data along with the tips mentioned earlier can ease your growth process.