There are many benefits to using a free influencer marketing platform for your business. The biggest advantage of using a free platform is, of course, that you’ll get to keep your money to spend on influencer campaigns since you won’t have to pay any platform usage fees. Furthermore, this allows you to save more of your total marketing budget.
Another benefit is that your ROI will be high using the cheapest influencer marketing platform. You can also use a self-service influencer marketing platform that lets you set a budget, add your content, and then have influencers share it with their followers.
This article provides a list of top free influencer marketing platforms that offer features for brands looking to leverage influencer marketing.
Top 25 Free Influencer Marketing Platforms to Promote Your Business
There are some free influencer marketing platforms available in 2022. These platforms offer a variety of features that can help businesses connect with influencers and promote their products or services.
Businesses can use these platforms to search for influencers by location, interests, or followers. They can also contact influencers directly and track their performance.
1. Ainfluencer; The Free Best Influencer Marketing Platform in 2023
Ainfluencer is the first-ever, 100% free-to-use DIY marketplace for Instagram influencer marketing. This free influencer marketing platform is the easiest way for brands and creators to build trust and generate sales online via Ainfluencer’s intelligent, easy, secure marketplace. It’s also true that Ainfluencer is the small business owners’ platform of choice for influencer marketing. Because:
- It’s fast: you can signup and create an Ad in minutes. Ainfluencer will then prompt for a few keywords and start displaying relevant influencers to invite to collaborate on the Ad. Offers will start to roll in where both parties can chat, collaborate and promote!
- It’s easy: no commitments or lengthy signup process, and the Ainfluencer interface, coupled with smart workflow, makes work simple.
- It’s safe: the payment escrow system holds funds until the campaign is delivered per the terms of the agreement. Brands will be presented with in-depth stats and info powered by AI and proprietary algorithms, such as quality score and suggested post price, providing peace of mind in return.
- It’s 100% free: no contracts or commitments. Brands only pay the influencer’s fee. Ainfluencer generates a fee from each promotion deducted from the influencer’s payout.
- It delivers superior ROI: with zero access fees and better targeting, ROI skyrockets 5-8x over traditional media buys.
- It’s scalable: work with 10s or even 100s of micro-influencers using a streamlined workflow.
This free influencer marketing platform lets the influencers explore different brands to collaborate with.
With the advent of DIY Marketplaces, one can conduct their own influencer marketing campaign for a reasonable amount of time and at a minimal cost. Ainfluencer provides a great example of such a process.
Additionally, you can use one of Ainfluencer’s three pricing plans to let the marketplace handle the process for you.
- Platforms Covered: Instagram
2. Afluencer
With Afluencer, you can tap into an extensive network of influencers, creators, and ambassadors and connect with them directly. Recruiting qualified, reliable influencers has never been more straightforward, thanks to Ainfluencer today.
With the generous free plan, you can get started using a great influencer marketing platform instantly. And start chatting with influencers who are an excellent fit for your brand immediately.
Platforms Covered: Facebook, Instagram, and Twitter
3. Dovetale
When it comes to business these days, cultivating relationships with content creators and social media influencers is the key to success. Such influencers can create buzz around your products, add legitimacy to your brand, and lead to sales through a top influencer marketing platform.
Without the right tools, keeping track of every contact and sale can be challenging. Dovetale is Shopify’s user management system that simplifies how you grow your affiliate network efficiently.
The starting point of a Dovetale campaign is researching your potential audience, as it is a self-service influencer marketing platform. It contains specific details about your social accounts and Instagram, for example. In addition to following the number of followers and the engagement on your page, you can also keep track of your followers’ gender, locations, and ages. Similarly, you can keep tabs on the same things for your competitors on social media.
- Platforms Covered: Instagram, Twitter, Facebook, YouTube, Twitch, TikTok
4. trendHERO
As an influencer platform, trendHERO claims to provide deep insights into influencers and their audiences with its influencer audit tool. Additionally, there’s the possibility to perform competitive research here, which makes this platform an excellent source for insights.
trendHERO is an Instagram influencer platform for discovering insights, so the interface isn’t too hard to use. If you have lost, the dashboard makes all sections easy to find on the menu. Even if you find yourself at a point where you can’t proceed anymore, getting stuck won’t be challenging because you’ll find assistance easily.
- Platforms Covered: Instagram
5. Brybe
Brybe is an influencer marketing platform for creators where freelance creators from all over the world are free to sell their talents to other business owners, maximizing their time and output in ways never possible before. Remote work is now the norm, and the future of work is uncertain, and that’s why Brybe Marketplace is created as a platform that’s available from any device, anywhere in the world, and that allows businesses and professionals to get the best work done faster while maintaining independence, freedom, and earning at their own pace.
Platforms Covered: Facebook, Instagram, YouTube, Twitter, and TikTok
6. Heepsy
Influencer marketing is made simple with Heepsy, a self-service influencer marketing platform that bridges brands with the right influencer. Discover millions of influencers worldwide and use the tools to find the right one. Find Instagram, YouTube, TikTok, and Twitch influencers based on location, category, follower count, engagement rate, and more. Influencer analytic reports are also available through Heepsy.
Evaluate their engagement, follower growth, and audience demographics. To protect your content, it’s essential to investigate any influencer with suspicious follower numbers or abnormal growth in posts and other metrics. Consider how a similar post of your content might be received before committing to one influencer.
You can organize your favorite influencers in lists. Want to contact them? You can now download your lists to get contact info and all other influencer stats in one place. With a free trial available and monthly options to choose from, you can give Heepsy a try without investing a large sum of money upfront.
- Platforms Covered: Instagram, YouTube, TikTok, and Twitch
7. ZINE Influencer Marketing Technology
ZINE lets marketers take advantage of content marketing done by real influencers and lets marketers evaluate the success of influencer marketing campaigns. A complete influencer management platform providing solutions with its proprietary technology, including sourcing, vetting, contracting, content approval, reporting, and payment.
ZINE connects brands and agencies with the influencers who are right for them.
ZINE is an influencer marketing platform that’s free and optimized. You can use it with minimal resources to find the best campaign content and strategize accordingly.
Some features include seeing influencers’ contact information, demographics of audiences across all platforms, automatic payments for campaigns, and the option to use Instagram insights and stories for monitoring.
- Platforms Covered: Twitter, Pinterest, RSS, YouTube, Instagram, Facebook, and Snap
8. Influence.co
Influencer.co is a social media influencer marketplace. It helps connect influencers and brands to unite and share their work with the world.
Influencer.co is more than a marketplace—it’s a community where influencers and brands can develop authentic relationships.
It is a platform that empowers the influencer industry by providing a free, open space for influencers to build their shows and find collaborations.
- Platforms Covered: Instagram, Facebook, LinkedIn, Twitter, TikTok, and Pinterest
9. Gatsby
Gatsby is a unique micro-influencer platform that empowers nano & micro-influencer marketers to grow their businesses quickly. With our modular and intuitive software, it is a fun process just to log in and see progress.
Automatic influencer CRM. Instantly manage your thousands of influencers and ambassadors without requiring manual effort by utilizing the fantastic automation features in Shopify, Klaviyo, Gorgias, and Yotpo.
Gatsby saves high-resolution versions of your Instagram feed posts that have been tagged with your brand. You can use this content to create stunning photo campaigns. This will add emphasis on the phrase in italics: Original
- Platforms Covered: Instagram and TikTok
10. Scrunch
Scrunch is a marketing tool for brands who want to find the perfect influencer to represent them. It gives you insights based on what your target audience likes and finds interesting so you can work with the right type of influencers – making it easier to reach out and make connections.
Scrunch makes it easy to create promotions for a new product or to promote events. It’s different from other marketing software because it includes the power of social media.
- Platforms Covered: YouTube, Facebook, Twitter, and Instagram
11. SocialBook
Finding the right influencers can help increase sales and deliver results. With SocialBook, you can search through a database of over 3 million influencers to find the ones who are most likely to have an impact on your audience.
The software also helps you verify that these influencers are legitimate before reaching out to them. Once you reach out, you can manage your campaign toward your key performance indicators, and the platform’s payout system makes everything more manageable than ever before.
- Platforms Covered: Instagram and YouTube
12. Paladin
Paladin is the leading influencer marketing platform trusted by customers in 30+ countries. We provide a solution for influencer discovery, campaign management, and reporting. Access many people are eagerly waiting to use the article rewriter tool. Saves TimeTime is currency when it comes to the internet, so we want to save you as much time as possible. Helps Keeps Articles FreshThe more people use the paraphrasing tool means less effort keeping paragraphs and articles fresh.
- Platforms Covered: Instagram, YouTube, Facebook, Twitter, Twitch, and TikTok.
13. impact.com
Imagine managing dozens of partnerships with different brands. Imagine doing this from scratch every time you launch a new product or make a significant marketing push. That is the reality of businesses today, who face increasing pressure to innovate faster and smarter than ever before.
impact.com helps businesses manage their partnerships to create unique experiences for customers, which means happier customers and better business.
- Platforms Covered: Instagram, TikTok, YouTube, and Facebook.
14. Tribe
Tribe is one to watch if you want to see a brand doing it right. The website looks more like an Instagram feed of attractive young people having the time of their lives, but it’s actually a clever use of social media and mobile apps to bring engaging content to brands.
It is an influencer search platform that connects brands with influencers. You can find popular content and the people behind it on our platform. Brands create campaigns on Tribe, get access to influencers’ audiences, then check out their campaign reports.
- Platforms Covered: TikTok and Instagram
15. Affable.Ai
Affable.ai is a free youtube influencer marketing platform for brands to manage their influencer marketing campaigns. It offers a search feature that helps brands find the right influencers for their marketing needs.
By searching through the platform’s filters, you can get insights from influencers and learn about their social media history. The platform also gives you the ability to track your campaigns.
- Platforms Covered: YouTube, Instagram, Facebook, TikTok, Twitter
16. Emplifi
Emplifi is a cohesive customer experience platform that integrates marketing, care, and commerce systems to help businesses close the gap between expectation and reality.
It includes a youtube influencer platform that provides brands with the tools necessary to establish relationships, deliver relevant content and adapt quickly in a changing social media environment.
Emplifi is a global company that has helped over 7,000 brands provide their customers with outstanding experiences at every touchpoint on their customer journey.
They do this by working to understand what drives purchase decisions in different countries and cultures so they can develop strategies for multinational companies looking to expand into new markets
- Platforms Covered: YouTube
17. Tokfluence
If you want a simple yet complete way to manage your TikTok influence campaigns, Tokfluence is your free influencer marketing platform for this purpose.
With more than 20 search criteria, you can search, filter, and analyze influencers among 10M+ accounts. Plan and execute successful influence marketing campaigns.
Tokfluence has a huge influencer database (over 10 million profiles) and smart filters (Keywords, Hashtags, Mentions, Gender, etc.) to find influencers in your desired category.
Before working with an influencer, its audience analysis reports will provide you with all the details you need to verify him.
In addition to checking the demographics (country, age, gender), you can compare the performances with those of similar influencers. By analyzing the reachability of the audience, you can also verify that the influencer has real followers.
- Platforms Covered: TikTok, Instagram, and Youtube
18. InfluenceGrid
InfluenceGrid is a TikTok influencer marketing platform that helps marketers reach out to top TikTok influencers and search for them. An excellent way to describe it is to serve as a search engine and database for influencers. For example, you search “English learning influencers,” and Influence Grid returns some popular TikTokers in this category.
Furthermore, it shows how many followers each influencer has, their engagement rates, and other helpful information, including their country of origin, views, shares, likes, etc. Your next step is to decide which influencers to approach.
- Platforms Covered: TikTok, Instagram, and YouTube
19. FanpageKarma
Fanpage Karma is a Facebook influencer marketing platform management and analytics tool that allows agencies and managers to improve their social media profiles by engaging fans, analyzing competitors, and creating reports using just one tool. You can reach an expanding community through social networks, analyze their competitors, create reports with just a click using the latest data, and quickly respond to messages, comments, posts, and emails from an inbox manually and automatically.
It reveals the top topics and influential influencers in real-time by searching millions of posts on Facebook.
- Platforms Covered: Facebook
20. HypeAuditor
HypeAuditor is primarily an all-in-one influencer marketing tool. But it has grown over the years to become a top-notch free influencer marketing platform with a focus on micro-influencers. It enables you to get the right influencers for your brand, find the ones that align most closely with your industry, values, and goals, or get analytics on how effective your affiliate strategy is.
The platform provides valuable insights into influencers, such as the size and quality of their audience. For example, you can compare the engagement rate and Audience Quality Score of different content creators when deciding whom to work with.
- Platforms Covered: Instagram, YouTube, Twitter, TikTok, and Twitch.
21. Hubble
Hubble is one of the best free influencer marketing platforms that allow brands to find the perfect influencers for their campaign, speak directly to their target demographic, and create loyal customers.
It is a leading Influencer Marketing Platform for brands and agencies and drives influencer marketing campaigns with a 360-degree view of all influencers’ content. It helps you identify and engage the right influencers for your campaign, manage communications, track your results, download user-generated content, and more.
Hubble has a growing database of hundreds of thousands of influencers tailored to customers’ needs based on hashtag usage, bio descriptions, and engagement rate.
- Platforms Covered: Instagram, Facebook, Twitter, and TikTok
22. Promoty
Promoty is an influencer management solution for brands and agencies. It is the best platform for influencer marketing that empowers you to manage all your influencers, collaborations, and branded content in one place. Additionally, you can discover Instagram and TikTok influencers worldwide by interests, audience, and other criteria—and see their detailed insights.
- Platforms Covered: Instagram and TikTok
23. VoxFeed
VoxFeed streamlines the process of working with influencers by providing contact information, validation reports, and campaign metrics.
It is the best micro-influencer platform to develop a community around your brand by hiring brand ambassadors, micro-influencers, and content creators.
- Platforms Covered: TikTok, Instagram, Facebook, YouTube, and Twitter.
24. Socxo
Socxo is a 21-day free influencer marketing platform focusing on nano influencers that allows you to build a highly relevant, engaged, and dynamic community of followers.
By providing leads with exclusive access to the latest brand content and then tracking their responses, you boost your organic reach while also driving trust via peer-to-peer communication.
Additionally, as audiences are more receptive to the content shared by people they know and trust, you achieve additional brand visibility with your daily content.
- Platforms Covered: LinkedIn, Facebook, and Twitter
25. Phlanx
Phlanx is an influencer marketing platform that helps PR professionals boost engagement rates across social media. Its features include an audience engagement calculator, which enables you to measure the reach of your influencers on Facebook, Instagram, Twitter, Twitch, and YouTube.
A free influencer marketing platform with a directory of influencers where you can maintain their profiles and generate contracts with them on a unified interface.
- Platforms Covered: Instagram
Free Influencer Marketing Platforms: The Verdict
For many companies, influencer marketing is the equivalent of throwing money into a bottomless pit. There are many free influencer marketing platforms, but few are affordable for small businesses. With more affordable alternatives like this 25 listed, however, you can improve your ROI quickly with minimal risk of going over budget.
