2023 is here, and with it comes a new batch of TikTok trends that we can’t get enough of. Whether it’s fashion, beauty, or lifestyle, there’s always something new to discover on this popular social media platform.
And that’s not all! With the ability to reach a wide and diverse audience, TikTok marketing has become an increasingly popular strategy for businesses looking to expand their reach.
From embracing your natural hair texture to downsizing your living space, there’s no shortage of creative and inspiring content on the platform. But hey, who are we to complain? We love TikTok trends! So, without further ado, let’s dive into the latest TikTok trends you need to know about in 2023.
Why TikTok Trends Are Important: Understanding the Impact of Viral Content
TikTok trends have become a major part of the platform’s culture, with millions of users participating in challenges, dances, and other viral content. While some may see these trends as fleeting and unimportant, they actually play a significant role in shaping the platform and its users.
For creators, participating in a trending challenge or trend can be a way to increase visibility and gain new followers. It’s also a way to showcase creativity and personality, as creators often put their own unique spin on a trend. Brands and marketers can also take advantage of trends by incorporating them into their market research or partnering with popular creators.
But perhaps most importantly, these trends are a reflection of the platform’s community and culture. They provide a way for users to connect and engage with each other, creating a sense of community and belonging. Additionally, trends often reflect larger societal trends and issues, such as the Black Lives Matter movement or mental health awareness.
Overall, understanding TikTok trends and their impact is crucial for anyone looking to engage with the platform and its users. Whether you’re a creator, marketer, or simply a fan of the app, paying attention to the latest trends can help you stay up-to-date and connected with the TikTok community.
Top TikTok Trends to Look Out for in 2023
It’s 2023, and TikTok is still as popular as ever, with new trends popping up all the time. From DIY beauty hacks to plant parenthood, there’s always something to discover on this social media platform.
In the following, we’ll delve into some of the most popular TikTok trends and explore what makes them so exciting🤩
#1 DIY Beauty Hacks
From using simple household ingredients to create face masks to finding creative ways to style your hair, DIY beauty hacks have it all.
One of the latest DIY beauty trends is using activated charcoal to whiten your teeth. Many people are turning to this natural remedy instead of expensive teeth whitening treatments, and it’s easy to see why.
Another popular trend is using rice water to promote hair growth. Rice water is packed with nutrients that can help nourish your scalp and improve hair health.
#2 Foodie Frenzy
Foodie trends on TikTok are always changing, but one thing that remains constant is people’s love for good eats. From viral recipes to food challenges, there’s never a dull moment on this platform.
Making whipped coffee with plant-based milk is one of the latest trends. This vegan-friendly version of the popular whipped coffee trend is perfect for those who are lactose intolerant or who simply want to cut back on dairy.
Another trend is making rainbow bagels. These colorful bagels are sure to brighten up your morning and make breakfast a little more fun.
#3 Retro Revival
Everything old is new again, and that’s especially true when it comes to fashion. The retro revival trend on TikTok is all about bringing back the styles of the past.
From 70s-inspired bell bottoms to 90s-style chokers, there’s a little something for everyone. One of the latest retro trends is bucket hats. These hats were popular in the 90s and have made a comeback in recent years. Another popular trend is wearing platform shoes. These chunky shoes were popular in the 70s and are now back in style.
#4 Plant Parenthood
Taking care of plants has become a major trend on TikTok in recent years, and it’s not hard to see why. From rare succulents to towering monstera plants, people are sharing their tips and tricks for keeping their plants healthy and happy.
Creating a ‘plant shelfie’ is a perfect example of this trend. This is a creative way to show off your plant collection by arranging them on a shelf and taking a photo. Another one is creating a terrarium. Terrariums are a great way to bring a little bit of nature indoors and can be customized to fit any style.
#5 Sustainable Living
As people become more environmentally conscious, the sustainable living trend on TikTok is gaining momentum. There are plenty of ways to live a more sustainable lifestyle such as eco-friendly products and upcycling projects. One of the latest sustainable living trends is using beeswax wraps instead of plastic wrap.
These reusable wraps are perfect for keeping food fresh and are a great alternative to single-use plastics.
#6 Arts and Crafts
The arts and crafts trend on TikTok has exploded in recent years, with people sharing their DIY projects and creative ideas. There’s no shortage of inspiration and art forms on this platform. One of the latest trends is creating resin art.
This involves pouring a special type of resin onto a surface and allowing it to harden, creating a unique and beautiful piece of art. Friendship bracelets are another popular trend. This retro craft has made a comeback in recent years and is a fun way to show your friends how much you care.
#7 Fitness Frenzy
TikTok is not just about fun and games; it’s also a great place to find fitness inspiration. One of the latest fitness trends is using resistance bands for strength training. These bands are inexpensive and can be used for a variety of exercises, making them a great addition to any workout routine.
Creating your own at-home gym is also on the rise now. With many people still hesitant to go to the gym due to the pandemic, creating your own workout space at home has become increasingly popular.
#8 Mental Health Matters
Mental health has become a major topic of conversation in recent years, and TikTok is no exception. There are plenty of ways to prioritize your mental health on this platform.
For example, one of the latest mental health trends is using a gratitude journal. This involves writing down things you’re grateful for each day, which can help boost your mood and improve your overall well-being.
#9 Travel Inspiration
With many people unable to travel due to the pandemic, TikTok has become a virtual travel destination. From breathtaking landscapes to cultural experiences, there’s no shortage of travel inspiration on this platform. For example, exploring hidden gems in your own city is a famous trend now.
This is a great way to discover new places and support local businesses.
#10 Gaming Galore
Gaming has always been popular, but it’s exploded in recent years thanks to TikTok. One of the most popular TikTok trends is playing retro games.
With the resurgence of retro fashion and music, it’s no surprise that retro games have made a comeback as well. Another popular trend is playing mobile games. With so many free games available on mobile devices, it’s easy to find a game that you love.
The Role of Influencers in TikTok Trends: How They Shape the Platform’s Culture
Influencers and popular creators are often at the forefront of TikTok trends, with their participation and influence helping to propel trends to viral status. From dance challenges to makeup tutorials, influencers can use their creativity and charisma to create engaging and shareable content that inspires others to participate.
But the role of influencers in TikTok trends goes beyond just creating content. They also play a key role in popularizing trends by sharing them with their followers and collaborating with other creators. When an influencer participates in a trend or challenge, it can attract more attention and engagement from their followers, leading to more people participating and the trend gaining even more traction.
In some cases, influencers may even be the creators or originators of a trend. For example, the popular TikToker Addison Rae is credited with popularizing the ‘Renegade’ dance, which has since become one of the most popular and recognizable TikTok trends.
Influencers can also help brands and marketers take advantage of TikTok trends. By partnering with popular creators, brands can incorporate trends into their marketing campaigns and reach a wider audience. This has led to a rise in influencer marketing on TikTok, with brands paying top creators to promote their products or services.
However, the role of influencers in TikTok trends is not without controversy. Some have criticized influencers for co-opting and profiting off of trends that were created by marginalized communities, such as Black creators.
Others have raised concerns about the potential for influencers to promote harmful or dangerous trends, or for their influence to lead to a homogenization of content on the platform.
Overall, the role of influencers in TikTok trends is a complex and ever-evolving one. While they can be a driving force behind some of the platform’s most popular trends, they also have a responsibility to use their influence ethically and respectfully.
FAQs on TikTok Trends
To help answer some common questions about TikTok trends, we’ve compiled a list of frequently asked questions that can provide additional insights and guidance for navigating the world of TikTok. Read on to learn more about how you can stay up-to-date and engaged with the latest TikTok trends.
Q1. How Do I Stay Up to Date on the Latest TikTok Trends?
Keeping up with the latest TikTok trends can be a fun and engaging way to stay connected to the platform’s culture. To stay up to date on the latest trends, you can follow popular creators and influencers who are known for participating in and creating trends.
You can also explore the ‘Discover’ page on the app, which features trending hashtags and challenges, and join TikTok communities or groups that are focused on specific types of content or interests. Additionally, some social media and marketing agencies offer trend reports or analysis that can help you stay ahead of the curve.
Q2. Can Anyone Create a TikTok Trend, or Do You Need a Certain Number of Followers?
TikTok trends can be created by anyone, regardless of their follower count. While popular creators and influencers may have a greater influence on the success of a trend, anyone can create a trend by coming up with a creative idea or challenge and sharing it with their followers.
In fact, some of the most popular TikTok trends have been started by relatively unknown users who had a unique and engaging concept.
Q3. Are There Any Legal Considerations When Creating or Participating in a TikTok Trend?
When creating or participating in a TikTok trend, it’s important to be aware of any potential legal considerations, such as copyright or trademark infringement.
For example, if a trend involves using copyrighted music or clips from a TV show or movie, you may need to obtain permission from the copyright holder to avoid legal issues.
Additionally, it’s important to ensure that your content does not violate any community guidelines or terms of service.
Q4. What Should I Do If I See a TikTok Trend That I Find Offensive or Harmful?
If you see a TikTok trend that you find offensive or harmful, it’s important to report it to the platform’s moderators or content review team. You can do this by flagging the content or using the ‘Report’ feature on the app.
Additionally, you can reach out to the creator of the content directly and express your concerns, or use your own platform to raise awareness about the issue and encourage others not to participate in the trend.
Q5. Are There Any Tools or Resources Available for Analyzing TikTok Trends and Their Impact on the Platform?
Yes, there are several tools and resources available for analyzing TikTok trends and their impact. For example, some social media and marketing agencies offer trend reports or analysis that can help you understand the popularity and engagement of certain trends.
There are also several third-party analytics tools that can help you track metrics such as views, likes, and shares for individual videos or trends. These tools can be useful for creators and marketers looking to optimize their content and stay ahead of the latest trends on the platform.
TikTok trends come and go, but one thing is for sure: this platform is never boring. From DIY beauty hacks to gaming galore, there’s something for everyone on this social media platform.
By keeping up with the latest trends, you can stay ahead of the curve and discover new ways to express yourself. So go ahead and explore the world of TikTok, and who knows? You might just discover the next big trend!