What Is An Instagram Handle: How to Change One

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  • Post last modified:April 11, 2023
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Want to know what is an Instagram handle and how to change it? You’ve come to the right place. In today’s digital age, social media has become an integral part of our daily lives. Instagram, one of the most popular social media platforms, has taken the world by storm with over one billion active users. One of the key features of Instagram is the “handle,” a unique username that identifies a user’s account. 

For businesses looking to connect with customers and promote their brands, Instagram marketing can be a game-changer. However, it’s important to not only have an effective marketing strategy but also an optimized Instagram handle.

Your Instagram handle is not only the way you’re recognized on the platform, but it can also be your personal brand or identity. However, what if you decide to change your handle for any reason? In this article, we will guide you on how to change your Instagram handle and ensure a seamless transition to your new identity on the platform.

What Is An Instagram Handle

If you want to grow your followers organically and choose the best handle to promote your business, this article can help you. An Instagram username, also known as an Instagram handle, is a unique identifier that is used to identify a user’s account on the platform. It is the name that appears in the account’s URL and in the profile’s header. 

An Instagram handle is usually made up of letters, numbers, and underscores, and it can be up to 30 characters long. It is essential to choose an Instagram handle that is memorable, unique, and easy to find, as it can be a crucial aspect of building your brand or identity on the platform. Once you choose your handle, it becomes your identity on Instagram, and other users can use it to tag you or find your account.

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Why Is An Instagram Handle Important

An Instagram handle is important for several reasons, especially for individuals or businesses looking to establish a presence on the platform. Here are some of the reasons why an Instagram handle is crucial:

1. Brand Identity

An Instagram handle can be used to establish and promote brand identity. For businesses, a unique and memorable handle can help customers recognize and remember their brand. 

2. Discoverability

A unique Instagram handle can make it easier for others to find your account on the platform. This is especially true if your handle is related to your niche or industry. 

3. Tagging and Mentions

Users on Instagram can tag or mention your account in their posts or stories. A clear and easy-to-remember handle makes it easier for them to tag you in their content.

4. Personal Branding

For individuals, an Instagram handle can be used to build a personal brand and establish a specific image or identity on the platform.

5. Online Presence

In today’s digital age, an Instagram handle has become a part of an individual or business’s online presence. It can be used to connect with others and showcase your content or products to a wider audience and increase your Instagram engagement.

Overall, an Instagram handle plays a crucial role in establishing your identity and presence on the platform. Choosing a memorable, unique, and relevant handle can help you stand out and make a lasting impression on your audience.

How to Change Instagram Handle

To change your Instagram handle, follow these steps:

  • Open the Instagram app and go to your profile page by tapping on the “Edit profile” icon on the bottom left of the bio.
  • In the “Username” field, type in your desired new handle. Please note that your new handle must be available and not already taken by someone else.
  • Once you have entered your new handle, tap on “Done.”
  • Instagram will prompt you to confirm your new username, so double-check it before proceeding.
  • Finally, tap on “Save” to save your new handle.

Please keep in mind that changing your Instagram handle may affect your searchability on the platform, and it may take some time for your new handle to be reflected across the platform. If you had been previously tagged in a post or story, those tags will no longer link to your account if you’ve changed your handle. Therefore, it’s important to inform your followers of your new handle to ensure they can find your account easily.

FAQs on What Is an Instagram Handle

Up to now, we’ve discussed what is an Instagram handle and how to change it. Now, let us answer some of your frequently asked questions. 

Q1. Is My Instagram Handle the Same as My Username?

Yes, your Instagram handle is the same as your username on the platform. When you create an Instagram account, you will be prompted to choose a username that will be used as your handle. Your handle is the unique identifier that appears in the URL of your profile and in the header of your profile page. It is important to note that while your handle and username are the same on Instagram, they may not be the same on other social media platforms or websites.

Q2. How Do You Write Your Instagram Handle?

To write your Instagram handle, start with the “@” symbol followed by your username. For example, if your username is “myusername123,” your Instagram handle would be written as “@myusername123.”

Conclusion On What Is An Instagram Handle

Finally, your Instagram handle is your unique username that identifies your account on the platform. It’s an essential part of your Instagram profile, and changing it is a simple process that can help you rebrand your account or reflect your personal preference. Remember that your handle must be unique, and changing it may affect your searchability on the platform. 

So, if you do decide to change your handle, make sure to inform your followers to avoid any confusion. Sharing your Instagram handle is also a great way to increase your visibility and attract more followers. By following the steps mentioned above, you can easily change your handle and start promoting your account on Instagram.


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