Digital Marketing

35 Best eCommerce Marketing Tools for Your Business in 2022

Using the right eCommerce marketing tools that are a good fit for your eCommerce store needs will help you grow your store.

This article will introduce 35 eCommerce marketing tools along with their pricing.

15 Useful eCommerce Marketing Tools to Enhance Your Marketing Efforts

An eCommerce tool enhances the functionality of e-commerce websites. Furthermore, if you rely on an eCommerce marketing platform like Shopify, you can integrate several functionalities, including ERP integration, accounting automation, customer data collection, and abandoned shopping cart recovery.

Whether you wish to use these tools for a better eCommerce email marketing system or a world-class eCommerce marketing automation, they will help you streamline your marketing efforts and boost sales. And the best part is that they’re all affordable and easy to use. 

If you’re ready to take your eCommerce business to the next level, read on to find the best eCommerce tools you need to know.

1. WatchThemLive

WatchThemLive is an all-in-one conversion rate optimization tool that provides users with website heatmaps and an analytics dashboard to view and analyze user behavior data like sessions, pageviews, dwell time, exit pages, etc.

It enables you to take your users’ perspectives on your product. You can view the real-time experiences of users by watching their session replays in your WatchThemLive account. It helps you find out the product bugs experienced by your users and solve them so you can provide a flawless product for them.

  • Pros

WatchThemLive’s heat-mapping feature allows you to perform A/B testing and make data-driven decisions.

  1. It is easy to use.
  2. Data is easily accessible by all your team members, so it is intuitive to use.
  3. It has better pricing than its competitors with lifetime plans and generates heatmaps faster.
  4. Watching the recording sessions, you can see what’s happening on your website.
  • Cons
  1. The site speed is a bit slow
  2. No actual A/B testing feature

With the right plan, your business will grow. WatchThemLive offers four plans starting at free to $99/month, depending on your requirements.

2. Ainfluencer

Ainfluencer lets you connect with verified influencers using a simple, organized e-commerce marketing platform.

Sign up with Ainfluencer, and then search for the perfect influencer to promote your brand on an influencer marketing hub.

There has never been a DIY (Do-it-Yourself) platform like Ainfluencer.

3. Google Marketing Platform

Google Marketing Platform is a suite of eCommerce tools that enable marketers to manage and optimize their digital marketing campaigns across Google and YouTube. It is a solution that bridges the gap between advanced marketers and companies still new to digital marketing by saving time and effort.

This powerful tool helps marketers manage all their advertising from one interface. It’s perfect for anyone who wants to save time and resources. And the free tool helps make this process easier by providing insights about your campaign’s performance, and it lets you quickly make changes to improve results.

Google Marketing Platform

Google Tag Manager

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes. These codes are known as tags on your website or mobile app. 

This tool is important for eCommerce marketers who want to measure the success of their campaigns. With Google Tag Manager, you don’t need to install any marketing tracking code. That way you can monitor your marketing campaigns without so much work.

Google Tag Manager

Google Analytics

Currently, Google Analytics is inside the Google Marketing Platform. This tool will help you monitor your site traffic and provide useful insights to accompany it.

Google Analytics is an eCommerce marketing tool that provides insights into your customers’ behavior and how they interact with your site. It also tracks the success of your marketing campaigns and provides detailed information on how users reached your site.

Google Analytics

Google Search Console

You can always check the Google Search Console to see that your website is indexed, getting enough web traffic, and optimized to stay competitive in your industry.

Google Search Console provides free insight into your website’s performance in Google Search results. It can help you monitor for issues that are decreasing your search visibility. You can use it to:

  • Check indexing status and search query reports in real time
  • Test whether your site is listed or indexed correctly
  • Identify crawl errors and other problems with your site
  • Understand how changes you make affect your site’s performance
  • Monitor how many website pages have been crawled each day or hour.
Google Search Console

Google Optimize

Google Optimize allows you to try changes to your website or app (such as layout, content, and ads) and measure how they affect the business. You can also share insights with your team.

Google Optimize does a lot more than just enhance the way your website or app operates. It lets you test and measure any changes, provide insights for other team members, and much more. It also has features for A/B testing, multivariate testing (MVT), funnel analysis, user segmentation, visitor segmentation, and more.

Google Optimize

4. Zendesk

Zendesk is customer service and e-commerce marketing automation software that helps automate and manage customer queries. It is an easy and reliable tool that has helped many eCommerce businesses to keep tabs on their customers’ concerns.

It is a powerful and reliable eCommerce tool that helps you answer all your customer queries, create message templates, manage tickets, and improve the customer experience.

Automation, personalized responses, and new chat features, make it easier to use the platform.

  • Pricing

Zendesk has several plans available to meet your needs. The Basic plan starts at $19 per month, but if you’re looking for more advanced features, there is also an enterprise plan that comes at around $150 per month.

5. Exploding Topics

Exploring Topics is an eCommerce marketing tool that enables you to identify trending content topics before they become popular.

Exploding Topics scans the internet to find topics that will explode soon.

It is another helpful eCommerce tool that has the power to analyze millions of data points in the blink of an eye, providing a comprehensive snapshot and a graph of what’s trending online.

Its trend-spotting algorithm can identify industries, products, and categories on the verge of getting big. It is like having a lookout situated at the high lookout point that is watching for when the next wave will come so you can get ready.

  • Pricing

It offers free tools for some topics, but for hot topics, you need to upgrade to the Pro plan. 

It includes Entrepreneur and Investor plans, each costing $47/mo and $97/mo, billed annually, respectively. Both Pro plans offer a 14-day free trial.

6. OptinMonster

OptinMonster is the leading solution for growing your email list, generating more website conversions, and decreasing cart abandonment. 

It is the best lead generation software for eCommerce stores and marketing agencies.

It is a wonderful eCommerce marketing tool that enables marketers to create visually compelling offers with just a few clicks. The campaign management tool has different targeting options that allow marketers to personalize and readjust campaigns to achieve remarkable results.

All small businesses, eCommerce websites, and marketing agencies can benefit from optinMonster’s lead generation software.

  • Pricing

It offers 4 paid plans:

  1. Basic: This package offers essential tools to increase your leads from your existing traffic at just $9/month (billed annually).
  2. Plus: Growth-oriented businesses will find that it is a great deal at 19$/mo (billed annually).
  3. Pro: The most popular and recommended plan for anyone selling anything on their website at 29$ per month (billed annually).
  4. Growth: Your conversions will be transformed with the required tools at 49$/month (billed annually).

7. SalesForce

Salesforce is the best CX software for small and large businesses. It’s got everything you need to function smoothly, whatever business you’re in.

It is an e-commerce automation system that delivers a personalized customer experience with its customer 360 system. It also has a scalable and flexible design that integrates smoothly with your existing website and channels. Stats show that Salesforce’s users observe a 42% increase in forecast accuracy and 34% higher sales.

A ghoul e-commerce marketing automation tool that is popular for collecting customer experience data, though it can be difficult to use. With its custom fields, there’s a trade-off between usability and utility.

  • Pricing

Salesforce offers a professional enterprise solution with affordable monthly rates starting at $25 per month.

A free trial is also available.

8. Freshworks

Freshworks is a trusted eCommerce marketing software that has attracted users in the past because of automation features, visual sales reports, and a phone and email feedback channel.

It is a solution for marketing automation for eCommerce that allows you to send emails, manage leads and engage with them in various ways. Using Freshworks 360 software suite, you can see the status of the customer’s pipeline and make more informed decisions about how to deal with specific leads.

Some other features include conversion rate optimization, session replay, and A/B testing.

  • Pricing:

Demand-driven web services are available for $19 and $29 per month.

9. Intercom

Intercom

Intercom is a business messenger that not only offers a tool for email marketing but also provides live chat, apps, and product tours. It helps to engage with your current customers and understand their desires, as well as onboard new customers in just a few clicks.

Among eCommerce marketing tools, it includes the tools and methods for successfully making a marketing strategy.

  • Pricing:

The pricing is available during the demo session.

There are three plans designed specifically for small businesses:

  1. Support: Extreme qualified personalized help at a scale is included in this plan.
  2. Engage: Onboarding, activating, and re-engaging customers will be simplified.
  3. Convert: Your website visitors can become paying customers by using this plan.

10. Clerk.io

Clerk.io is an eCommerce marketing platform that assists you in increasing sales through ads, emails, social media campaigns, and behavioral-based product recommendations.

It is an AI-powered eCommerce marketing tool that matches customers to products based on user actions on the page or prewritten rules you input.

Among eCommerce email marketing software, it is one of the best.

  • Pricing

Clerk.io’s pricing includes four plans: Search, Recommendations, Email, and Audience based on monthly search, recommendation, and Email usage and monthly audience customers. 

For 5000 monthly search usage, 50000 monthly recommendations, 5000 monthly emails, and 5000 audiences in a month, it costs $99.00 /mo for each, separately. 

11. SEMrush

SEMRush is a comprehensive marketing software that gives you the power to track your marketing campaigns and strategies, boost your SEO strategies, do keyword research and automate your social media posts. 

It comes with an easy-to-use interface and is an ideal e-commerce marketing software for business marketers who want to maximize online visibility and create captivating content for users.

  • Pricing

There are three levels of SEMRush subscriptions available: Pro, Guru, and Business. The Pro plan costs $119.95 per month, the Guru plan costs $229.95 per month, and the Business plan costs $449.95 per month.

12. Brandwatch

Brandwatch is a powerful social media management platform. 

It gives you one place to plan and monitor your social media channels, track your performance, perform influencer marketing and engage with your audience to boost your social media marketing efforts.

  • Pricing

Brandwatch offers two pricing plans; Essential starting at $108/month per user, and the Custom plan, which depends on your request.

13. Unbox Social

Unbox Social tool offers insights into your chosen influencers’ social media performance.

If you’re looking to expand your brand’s reach, consider this eCommerce marketing tool. 

It will help you track influencers from different industries, evaluate their content performance for the keywords you want to target, and gain detailed reports in just a few seconds!

  • Pricing

It has four pricing plans; Unbox Starter, Unbox Basic, Unbox Pro, and Unbox Enterprise, priced at 9$, 29$, 39$, and 99$ per month, respectively. 

A trial period of 14 days is available for free.

14. Upfluence

Upfluence is a cutting-edge influencer marketing platform that puts the power of social media in your hands. With its unique criteria-based search and bulk email outreach capabilities, Upfluence enables you to find and contact the right influencers for your brand’s campaign in minutes.

  • Pricing

It offers three subscription plans; Growth, Scale, and Enterprise. You can contact their sales support to know about the quote.

15. Moz Pro

MOZ helps you analyze your site to see how it can rank higher on search engines. 

It also allows you to analyze other websites’ domain authority and perform keyword analysis.

Businesses can discover competitive advantages by tracking their competitors in search engines, fixing technical problems with the help of Moz Pro suggestions, and performing site audit weekly.

  • Pricing

Moz Pro offers four SEO plans, each tailored to different needs. The Standard plan starts at $99/month, going up to $599/month for the Premium plan.

12 Best eCommerce Email Marketing Tools

Email marketing is one of the most popular and effective marketing channels for eCommerce. It is a cost-effective method of reaching customers and building relationships with them. However, it can be challenging to keep up with the latest trends in email marketing, especially if you are working on your own.

This section will explore the best tools that help eCommerce marketers to create high-converting email campaigns without having to worry about technical details.

SendGrid

SendGrid is an eCommerce email marketing platform that can help any company at any growth stage. SendGrid’s features include design, automation, testing, and statistics in an easy-to-use interface.

To experience the best email marketing for eCommerce it offers everything you need to get started on designing your email templates.

Create beautiful emails with templates and engage with your contacts using email tracking tools. Send personalized messages to different segments of your user list.

Email marketing for eCommerce becomes so simple as includes integrated email testing and inbox render tests, so you never have to worry about email frustration.

  • Pricing

A daily limit of 100 emails can be sent using SendGrid for free. 100,000 emails can be sent for $34.95 per month. 1,500,000 emails can be sent for a customized offer.

Convertkit

Whether you’re building an eCommerce website or a business, ConverKit is perfect for you. There are lots of features and a clean interface that makes the app fun to use. A list segmentation, personalization, automation, and opt-in forms are among the features provided by this tool.

This eCommerce email marketing gets empowered by helpful integrations with other platforms, such as WooCommerce, which are used by many creators.

  • Pricing

Convertkit is free for up to 300 subscribers. The starting monthly fee is $9 for paid plans. 

Omnisend

Omnisend is an eCommerce tool that allows business owners to create effective strategies for engaging with customers. 

A full-scale eCommerce email marketing platform that provides personalized text messages and emails to connect with customers.

Using email automation for eCommerce, you can leverage email, SMS, and other channels to reach more people.

  • Pricing:

You can either sign up for the free plan and cover 250 contacts with it. The Standard Plan and Pro Plan give you more flexibility, but they’ll cost you $16 or $59 per month, respectively.

EmailOctopus

Send better emails to your customers than you ever could before. EmailOctopus is a faster, easier, slicker email marketing software for eCommerce that’s also better than its competitors.

EmailOctopus is the perfect eCommerce email marketing platform. With each new campaign, you can use its templates and a drag-and-drop editor to create a professional and customized email sent straight from the system.

With a powerful page builder in the app, you can create an entire website to generate leads and grow your email list. Integrations are a great feature for fast-growing companies. You can connect your previously mentioned services (Shopify, Gravity Forms, WordPress) to get even more benefits.

You’ll capture more subscribers by creating stunning landing pages with forms that are customized to your website.

You’ll attract more people to your mailing list by creating eye-catching landing pages with forms that are tailored to your website.

  • Pricing:

Those who send out 2,500+ emails per month can get EmailOctopus for just €8/month.

GetResponse

GetResponse is the best email marketing software for eCommerce of all sizes.

It’s easy to get new subscribers on your list, and once you have them, you can communicate frequently with them using the marketing tools it provides to promote your products

GetResponse has killer marketing solutions like pop-ups, web push notifications, email marketing, and SMS beaming. Using them, you can easily drive traffic to your site and keep them on your site for longer periods of time.

Like other eCommerce email automation tools, this allows you to easily market your store by integrating with Shopify and WooCommerce.

GetResponse offers plenty of free email templates, images, and features to help you create professional-time emails. You can send SMS and emails at the perfect time through accurate timing tools. This will maximize your campaign efforts.

  • Pricing

Three GetResponse plans are available: Free, Email Marketing, and eCommerce Marketing.

The free option allows you to connect with up to 500 contacts.

Email Marketing plan costs €13.12/mo for 1,000 contacts. 

Marketing Automation plan costs €44.28/mo for 1,000 contacts, including other useful eCommerce features.

eCommerce Marketing plan costs €86.92/mo for 1,000 contacts, including advanced features for eCommerce marketing. 

AWeber

AWeber is the best eCommerce email marketing choice for those who are starting in the web marketing industry and have a limited budget.

AWeber is all about making email marketing easy for companies of any size. They take care of 90% of the work for you, leaving 10% to go with it however you want. They want to ensure their customers enjoy using eCommerce marketing automation as much as they do.

Advanced users and beginners can use AWeber’s detailed, clear reports to run A/B tests.

  • Pricing

Getting started with 500 email subscribers for free is a great way to grow your business.

The Pro plan starts at $16.15 per month if billed annually.

Mailerlite

MailerLite is both an eCommerce email marketing tool and a landing page creator. Emails can be collected, automated workflows, and more with it.

It is an eCommerce email automation platform. Campaigns don’t have to be complex or time-consuming using provided 3 editors. A drag-and-drop and rich text editor are the foundation of your campaign, where you can also bring in a custom HTML page if needed.

Integrating your platform with an eCommerce platform will allow you to use the site to make money and market your products. Making sure you have a healthy supply of products is crucial for bringing in continuous revenue.

  • Pricing

The Free plan is available for up to 1,000 subscribers.

Growing Business plan charges $9 for up to 1000 users.

Drip

Drip is the ultimate sales-driving email marketing software for e-commerce sites. Utilizing its sophisticated marketing automation features and intelligent email segmentation, it’ll help you reach exactly the right people.

Drip’s awesome support options make it so easy to get help. This includes access to a webinar, online courses, live chat, and helpful documentation.

  • Pricing

It may be a bit expensive, but it’s worth the investment to maximize your marketing efforts.

Depending on the number of email subscribers you have, the cost is different. It starts at $39 per month for 100 contacts. 

You can try it for 14 days for free with no credit card to sign up.

Klaviyo

The Klaviyo platform goes beyond simply an eCommerce email marketing tool. It could be best viewed as an eCommerce marketing automation service.

It enables you to automate newsletters, targeted offers, SMS outreach, and more using this data-driven customer retention machine.

Klaviyo is a unified customer platform that gives you direct ownership over every customer interaction on your site. With Klaviyo, you can get the full story of every customer, then use those insights to automate personalized communications from your email and SMS campaigns.

  • Pricing

It offers 3 plans based on the number of contacts you have. 

For 501-1000 contacts Email and SMS plan starts at $45/month, Email plan starts at $30/month.

It is free for limited contacts if you want to start and try out Klaviyo’s all-in-one eCommerce marketing automation platform.

Keap

Keap seems to be an all-in-one CRM, but it’s so much more than that. It has robust email marketing, automation, and sales tools, earning it a spot on our list of the best email marketing platforms.

Keap is an eCommerce automation and CRM platform that offers email templates, quotes, invoices, and proposals. It also integrates with your favorite business tools and apps.

Keap keeps things simple and converts your customers to regular customers, so you can focus on your business. It integrates with your favorite business tools and apps, so you can scale your eCommerce business while staying smart.

  • Pricing

It lets you start your eCommerce marketing journey for free for limited days. 

Its paid plans start at $129 /mo.

Constant Contact

Start your next email marketing campaign in minutes through one-click editing and marketing automation. Monitor who opens your sent emails, clicks, and shares them so you can keep growing. 

If list growth is on your to-do list, it can help you grow faster with customizable landing pages, leads from Instagram and Facebook social ads, and even SMS text messages—Constant Contact has all of the tools you need in one easy-to-use platform!

  • Pricing

It offers two categories for pricing plans; Digital Marketing and Sales Accelerator.

Under the Digital Marketing category, two pricing plans are defined as Core and Plus, based on the number of contacts starting at $9.99/month and $45/month, respectively.

A trial plan is also available, of course, for the limited number of contacts and days. 

SendPulse

SendPulse is a cross-platform e-commerce marketing automation tool that allows you to automate emails and SMS, and chatbots on Facebook and Telegram.

Astounding eCommerce email marketing suite for sending bulk and personalized emails, SMS texts, and push notifications.

It features templates responsive to the customer’s screen and automation tools for collecting user information, creating responsive templates, and automating processes.

  • Pricing

It is free for all of the core features you need to get started with email marketing for up to 500 subscribers and 15,000 emails.

Paid plans start at $8/month for business growth priorities. 

3 Best Ecommerce Marketing Automation Tools

ActiveCampaign

ActiveCampaign is a powerful eCommerce email marketing tool available. It provides multiple features for dynamic content, allowing you to maintain relevance for your segmented lists. You can use unlimited personalization with every custom field you create.

A phenomenal eCommerce marketing automation platform offers advanced features, including on-site and SMS messaging, CRM tools, extensive site analytics, and email tracking.

ActiveCampaign
  • Pricing:

Pricing starts at $9 monthly for their Lite plan for 500 contacts. You can try for free for 14 days as well.

HubSpot

HubSpot is a terrific e-commerce marketing automation platform that has a variety of tools to help you convert visitors into leads. You’ll have access to lead flows, forms, kickback emails, and analytics — everything you need to grow your business efficiently.

If you don’t already know who your leads are and what they’re interested in, you can do it all with HubSpot’s Marketing Hub.

Not only makes marketing automation for eCommerce enjoyable, but it also empowers you to analyze your marketing campaign data to help it succeed, rather than doing it with just your best guess.

HubSpot
  • Pricing

Interested in lead catching and converting them to buyers? Join for $45/month.

Campaign Monitor

With some of the best eCommerce automation tools available, Campaign Monitor is one of the best eCommerce marketing tools available. No matter what factors you’re using to target subscribers, Campaign Monitor will make your life easier.

Campaign Monitor’s reporting tools provide you with data on the efficacy of your email marketing strategy. Campaign Monitor also has a way of generating and automating customer journeys.

Campaign Monitor
  • Pricing

No matter where you are in your email marketing journey, Campaign Monitor has a plan that fits.

It lets you even start for free. The paid plans start at $9/month. 

5 Best Ecommerce Marketing Platforms

Shopify

Shopify is the most popular eCommerce marketing platform in the United States, with a market share of 31%. Shopify’s success can be attributed to its flexibility. More than 2,400 apps are available in Shopify App Store.

  • Standard Shopify, enables you to easily set up your own e-commerce website and start marketing your products online.
  • Shopify Lite is a simplified version of Shopify. Your eCommerce website can sell products and build a brand. There is no charge for the first three products.
  • Shopify Plus is perfect for larger companies with specialized needs and higher revenue expectations. You can select from four plans: Basic Shopify, Shopify, Advanced Shopify, and Shopify Plus.

If you don’t have the time, manpower, or skills for your own eCommerce website, use this giant and innovative marketing service to launch your own website without a problem. It has an integrated CMS, multiple themes (and even more themes), and blogging capabilities.

You can easily become an eCommerce entrepreneur with Shopify. It takes just a few clicks to start your own e-commerce website. This has made life easier for anyone who is new to eCommerce. No experience with coding is necessary for this.

  • Pricing

Basic Shopify, Shopify, and Advanced Shopify are offered at $29/month, $79/month, and $299/month, respectively.

Wix

The popularity of Wix as an eCommerce marketing platform is due to its intuitive features and user-friendly environment. The steps required to create an online store are few and far between. Step one would be to find an online store template and sign up for an account.

After you have created and designed your online store, you can begin adding products. It is also a great choice for expanding your business rapidly since it supports up to 50,000 products.

If you need an easy-to-use and all-in-one eCommerce marketing platform, then Wix is perfect for you.

Furthermore, it provides key insights into on-site visitors, conversion rates, and customer journeys.

  • Pricing

There are three flavors of the Wix eCommerce plan:

  1. $17/month for Business Basic plan
  2. $25/month for Business Unlimited plan
  3. $35/month for Business VIP plan

Magento

Adobe eCommerce now replaces Magneto and offers multichannel commerce experiences to B2C and B2B customers from a single platform. It is an innovative, customizable e-commerce marketing platform for anything from catalogs to payments to deliveries.

You can use Magento open-source software or Magento Commerce. For people looking for self-service platforms, open-source is not suitable since it requires professional web development experience.

  • Pricing

You need to contact Magento to receive pricing information based on your needs.

WooCommerce

An excellent alternative for those who want to customize their online store, WooCommerce is an outstanding eCommerce marketing platform.
This is a WordPress-based open-source tool.

If you have an existing WordPress site, the WooCommerce plugin is an efficient way to build your own online store. Get secure payments, custom shipping options, and more with no fees.

WooCommerce offers many customization options. With WooCommerce add-ons, you can enhance your store’s functionality. Start small and advance over time, such as a hoverboard, before acquiring an autonomous car.

  • Pricing

WooCommerce is a free plugin, but it’s possible to purchase extra extensions and add-ons.

BigCommerce

The features of BigCommerce that set it apart from other eCommerce platforms are BigCommerce Essentials (a simple SaaS platform) and BigCommerce Enterprise (for enterprises).

The capabilities of BigCommerce that set it apart from other eCommerce platforms are BigCommerce Essentials (a simple SaaS platform) and BigCommerce Enterprise (for enterprises).

With custom-built B2B and B2C eCommerce solutions, BigCommerce combines usability with dependability. An e-commerce marketing automation tool guides you through all the steps of setting up your own eCommerce store. Adding your products to the store comes first, and the site design follows.

BigCommerce makes tracking your business easy. You should easily see what’s required, with a list of guidelines and suggestions on filling out different sections. A third-party app that has features that are not native to BigCommerce can be installed directly from the BigCommerce admin console.

  • Pricing

Pricing details are not published on their website.

You can get information by contacting them or sending a pricing request. 

Wrapping Up The Best eCommerce Marketing Tools

eCommerce marketing tools are the most powerful tools for eCommerce companies to build their brands and generate more sales. They are the ultimate weapon in the eCommerce marketers’ arsenal.

eCommerce marketing automation is a key part of any marketing strategy, and it is no different for eCommerce businesses. Automation helps to save time and improve efficiency in the long run. It also saves on costs like labor and overheads, which would otherwise be required for manual work.

Ecommerce email marketing is one of the most effective methods to reach out to your customers and drive sales. You can use emails to build relationships with your customers and offer them exclusive discounts or deals they can’t find elsewhere!

This post was last modified on September 30, 2022 04:29

Sara