What Are Facebook Reels? Best 2024 Guide

It’s no secret that the new generation’s attention span keeps shortening, and they no longer have the patience for lengthy content. That’s why social media platforms introduce new features to match their audience in the best way possible. Facebook Reels is one of them. 

Long gone are the days when people would enthusiastically watch a 5-minute video. Nowadays, short videos are the belle of the content ball. So, whether it’s to share a precious moment, promote a Facebook event you created, or even make money, Facebook reels are the way to go.

Wondering how to make reels on Facebook? We’ve got you covered! Keep reading to discover how to create reels on Facebook and learn some tips to help you make the most of your videos.

Also, as a bonus, we’ll let you in on some secrets, allowing you to make money with Facebook Reels. Tempting, right? 

What Are Facebook Reels

Like Instagram reels, Facebook Reels is a relatively new feature allowing users to record, edit, and publish short-format videos.  The process is similar to creating a reel on Instagram: you can use videos from your library, record a new one, and edit them however you want.

The possibilities are infinite. With a little bit of creativity, you can make engaging reels on Facebook and capture the heart of your audience. The duration of Facebook reels ranges from 3 to 60 seconds, and you can also post them on your stories.

If you’re a social media enthusiast, it’s also possible for you to post your Facebook reels on Instagram and TikTok and increase your reach even more. 

However, it’s important to know that videos with watermarks will be less discoverable on Facebook. So, if you want to publish your TikTok reels on your Facebook profile, make sure to use TikTok watermark removers for better results.  

With that being said, as new features and tools are regularly added, editing and creating engaging reels becomes easier by the day, along with the growing potential to make money from them. 

The reels you create will appear in different places: the Facebook reels section, users’ feeds, and your profile. The good news is that people don’t necessarily have to follow you in order to be able to see your reels. That is, if your page is not private.

Once you create a reel, you can draft it to access it later or publish it on the spot. You can duet other’s videos, use another reel’s sound, or use your own Facebook stories to create a new reel.

Now, a question may arise: how can I create these fun little pieces of content? Keep scrolling to find out!

How to Make Reels on Facebook in 5 Simple Steps

The process is simple. All it takes to create a reel on Facebook is a little creativity and a few taps! Here’s how:

1. Open your Facebook app, and tap on the reels section from your feed. From there, you can see ‘create reel’. Tap on it. If you’re already viewing a reel, tap on the camera in the top right corner.

2. Now, you can see different options, including camera, music, effects, etc. If you click on ‘camera,’ you’ll open your phone’s camera and can record your reel easily. 

However, if you already have a video in your library that you want to post as a reel, simply scroll through your camera roll and select it. It can be a video or a mix of different pictures to create a reel with your cherished memories.

3. After recording your video or uploading it, you can use Facebook’s various tools and features to edit and personalize it however you wish. This is where the magic happens. 

Add texts, try different effects, use the green screen to surprise your audience, or add your favorite music to share your taste with the world.

4. Once your reel is created, it’s time to publish it. Tap on the Next button to go to the publish section. Here, you can write a description for your reel, add hashtags, manage your audience, tag people, or choose to share it on your Instagram page.

5. After completing all these steps, tap on ‘Share Now’ and watch as your reel takes flight into the social media stratosphere, leaving a trail of likes, comments, and Facebook reactions in its cosmic wake!

That’s it, folks! Now, you know how to post reels on Facebook easily. The rest is up to you and your creativity!

Now that you know how the process goes, you must be eager to learn how to earn money from Facebook reels. So, without further ado, here’s how to monetize your reels.

How to Make Money With Facebook Reels

Since technology has become an inseparable part of our lives, many of us wish to make money with our social media accounts. With each introduction of new features, we get closer to fulfilling our wish.

Facebook reels are a great opportunity for users looking for an extra stream of income. Here are some of the best ways you can make money with reels on Facebook:

#1 Facebook Reels Bonus Program

This program was launched on May 22, inviting influencers and users worldwide to join it. With the Reels Play bonus program, creators can get paid up to $35,000 monthly for their content (according to Facebook). 

The more viewers and plays your reel gets, the more money you’ll receive! So, make sure to create high-quality, original, and helpful content for your audience.

#2 Brand Partnerships

Just like any other social media platform, getting sponsored content from brands is a great way to monetize your account and even get free products. In this case, a powerful influencer marketing platform can be a great advantage.

#3 Facebook Stars

Using this feature, users can purchase Stars and send them to their favorite creators as a form of appreciation. Creators can earn $0.01 per star. 

To qualify for this feature, users must be at least 18 years old, have at least 500 followers, and reside in a country eligible for Stars. 

Note: In order to get paid, you need to have at least 10,000 stars.

#4 Affiliate Links

By placing an affiliate link in the description of their reels, content creators can earn a commission or referral fee each time a viewer clicks on the link and makes a purchase.

Affiliate marketing is a well-known marketing method that, if done correctly, can help you generate more money. If you have a devoted fanbase and a friendly connection with your viewers, be sure to give it a try!

#5 Challenges

One of the latest monetization opportunities introduced by Meta is Facebook’s challenges. These challenges are virtual fundraising campaigns that reset every 30 days. Once a creator completes a challenge, another one will open.

By completing these challenges, creators can earn up to $4,000 per month. However, creators must be invited to join this campaign in order to be able to participate in it.

#6 Facebook Ads

Placing ads on Facebook Reels is highly effective due to its extensive audience and wide-reaching capabilities. Creators who are qualified for this program have the opportunity to increase their income. 

However, you must have completed the onboarding process for in-stream ads or received an invitation to the program.

What’s the Difference Between Facebook Reels and Instagram Reels

In general, reels on Facebook are pretty similar to Instagram reels. However, there are some minor differences that we’re going to elaborate on in the following.

After sharing a reel on Instagram, it will be exclusively viewable in the feeds of your followers or individuals you follow. On the other hand, facebook reels can show up on anyone’s feed. This will allow your content to reach a wider audience.

In addition to that, once you share an Instagram reel on your Facebook, you won’t be able to choose your audience, and viewers won’t be able to comment on your video on Facebook. They will have to view your reel on Instagram to leave a comment.

Another difference between Instagram reels and Facebook reels is the audience demographic. Instagram and TikTok users are mostly the younger generation, while Facebook reels have older audiences, with a significant U.S. user base falling between 25 and 44 years of age.

Top Tips to Make Your Facebook Reels More Engaging

Imagine you’ve learned how to create reels on Facebook, published one successfully, and now you’re waiting for the flood of likes and comments. But it’s not going to happen. At least, not until your reels are engaging enough.

With that being said, here are some tips to help you create reels that will capture the heart of your audience:

#1 Consistency Is Key

Consider it like this: consistency is the secret sauce that turns your efforts into success! If you want to have a strong online presence and keep the flow of followers going, make sure to stay active on Facebook and post regularly.

#2 Quality Comes First

No matter how much effort you put into creating your reel, if it doesn’t have good quality, it won’t perform as well as you expect it to. After all, no one likes a low-quality and blurry video. So, make sure to stay relevant and use high-quality content.

#3 Keep an Eye on Trends

It’s a given that trends shape social media and keep changing and evolving. By staying on top of trends and popular hashtags, you can ensure your reels get the attention they deserve. 

Download Facebook reels that are trending to get new ideas, incorporate trending hashtags into your content, and track the results of your reels regularly to see what’s working for you most. 

#4 Don’t Underestimate Influencer Marketing

Using influencer marketing is like hitting two goals at once – it boosts your reach and engagement while also bringing in some cash! How cool is that? For better results, you can utilize influence marketing platforms to collaborate with authentic brands and explore new opportunities.

#5 Engage With Your Audience

It’s important to always keep a close relationship with your audience. The more you interact with them, the more engagement you’ll receive. 

Make sure to answer comments and messages as much as possible and show your viewers that you care about them.

#6 Utilize Other Social Channels

Yes, Facebook is a great app, but why not use other social media platforms? You can share your reels on TikTok, Instagram, and Facebook and get even more engagement from your followers on different platforms. 

You can also toggle the option to share your Instagram reels on Facebook automatically or manually. Take this chance and use the best of both worlds easily!

#7 Use Music

Everyone agrees that music is the universal language and connects people. Fortunately, Facebook allows you to use this opportunity by offering features to add music to your profile and content. 

Using trendy songs on your reels will add a taste to your content, making it more entertaining and engaging. After all, many people download Facebook reels just for the music!

Where Can I See Facebook Reels

There are various ways to find Facebook reels, and all of them are easy! Here is how you can find them:

1. One of the most straightforward ways to find reels is through your feed. As you can see, there’s a ‘Reels’ option at the top, next to the ‘Stories.’ Click on it to see the reels.
2. Another way is by clicking on the menu at the top left and tapping on the ‘Reels’ option from there. For iPhone users, the menu button will be at the bottom of the screen.
3. If you want to find reels in a Facebook group, you can find the option in the vertical menu at the top.

Conclusion

In a world where attention spans are shrinking faster than ever, Facebook Reels are the superhero of short-format video content, catering to the dynamic preferences of the new generation. This feature opens up creative possibilities for users looking to capture precious moments, promote events, or monetize their content.

But the real magic doesn’t stop there. Wondering how to turn those captivating reels into money? You can do so with the Facebook Reels bonus program, which offers up to $35,000 per month.

You can also make money through brand partnerships, Facebook Stars, affiliate links, and challenges. There’s no shortage of possibilities. So, start today and create your magic!