Microsite Trends: 10 Hottest Trends for 2022

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In today’s busy, fast-paced world, a microsite is one of the few marketing strategies that stand out. Due to their simplicity, microsites have become the ultimate way to represent customer-centric businesses.

What is a Microsite?

Microsites are single-function websites, usually consisting of only one landing page. Promotional, distraction-free pages convince visitors to do a specific task. Therefore, they are an essential tool for your conversion rate optimization (CRO) strategies.

They are not part of a more extensive sales funnel. Mostly, they have their domain names or use a subdomain of a bigger site.

Furthermore, they maximize engagement, build energy, and form conversations (usually by account registrations, e-mail subscriptions, or surveys).

What a Microsite Looks Like in 2022

Alright! So, many trend elements may pop up in 2022, including the ones I will talk about now.

Be careful! Trends are always essential to consider because of the philosophy behind them. Trends take place due to people’s needs and desires. You can see them in everything, whether music, fashion, or business. If you refuse to follow them, you will become the ugly duckling, but one that does not turn into a swan in the end.

Microsite Trend #1: Gamification

We all play video games from time to time. Let’s accept it. We love games. They are entertaining and educating. Gamification is one trend that started some time ago and will most likely stick with us even longer. Gamification is a technique designers use to insert gameplay elements in non-gaming settings to enhance user engagement with a product or service.

This process brings up so much curiosity, joy, and a sense of value in the users that they feel inclined to engage. Gamification affects your CRO in a way that you will be shocked.

Microsite Trend #2: Personalization

Site personalization is another possibility to take advantage of as part of your campaign microsites. You can ask users to self-identify their roles, whether a faculty member, a staff member, a parent, or something else. After that, your microsite can automatically provide the most appropriate material. Y

Site personalization is another possibility to take advantage of as a part of your microsites. Based on users’ behaviors and interactions with your website, you can label them with a role (for example, based on your persona types). After that, your website automatically provides them with the most appropriate material. You may also track their site usage and bring up material tailored to their preferences, making the process more “anonymous” and possibly more frictionless. Website visitor tracking can help you achieve this. Almost every involvement can be customized to personalize content, ensuring that your site’s message is as personalized as possible for the users. WatchThemLive provides you with the best website visitor tracking services, and you can click here to sign up for FREE.

Microsite Trend #3: Storytelling

This strategy is essential to explain your “why” in a way that appeals directly to the viewer. Instead of just describing the journey you have come so far in bullet lists, use photographs, videos, and great copywriting to show off all of your incredible achievements. It will allow them to feel like they can be a part of something unique, and they will want to participate actively sooner or later. 

If the stories are interesting enough, they will share them on social media and play as brand ambassadors for your website and campaign.

Dangersoffracking.com is an excellent example of storytelling using the parallax effect. You can find many more great examples of microsites here.


The following trends are strictly UI-related.

Microsite Trend #4: Gradients

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Gradients have been a popular trend for a long time, ranging from subtle color overlays to attractive backgrounds. The contexts are limitless. Representing the brand’s color palette, making the text overlays readable by gaining minimum contrast, adding depth and texture, and adding interactivity when the user hovers an element. And adding visual interests to text is just a few reasons gradients are a big part of the trends.

Microsite Trend #5: Frosted Glass Effect

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In fierce competition with gradients, the frosted glass effect is now relatively simple to implement on websites, thanks to recent developments in web technology. The hazy appearance of components behind the frosted glass overlay provides color to an area while also allowing text or objects to appearing over the image while maintaining the contrast, as mentioned earlier.

Microsite Trend #6: Bold Typography

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Heavy, bold fonts have been on-trend for quite some time now. With this typography, you can get your message across in less time. Add neutral colors to these large fonts, and you will see how strong your headings will become. If you go along with this trend, conveying your messages will not be a concern anymore.

Learn more about digital marketing: Heat Map Explained + How You Can Make a Website Heatmap

Microsite Trend #7: Quirky Branding

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Being used by many of the greats, quirky branding has made its way through all the perfect, impeccable structures. Recognized by its hand-drawn illustrations and odd, bizarre images with overlapping components, asymmetry, and chaotic design, quirky branding makes users relate to the imperfections.

Microsite Trends #8: Negative Space

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The great L.v. Beethoven once said, “Never break the silence if it is not to improve it,” while the genius W.A. Mozart said, “The music is not in the notes, but in the silence in between.” Debussy also said, “Music is the silence between the notes.” But what do they mean?

Harmony! Harmony flows inside every part of our lives. Every art takes advantage of the concept of harmony. Harmony is the balance between the positive and negative, voice and silence. For the positive space to be impactful, you need more than enough negative space. Those old days of spamming your website with different elements are long gone.

Microsite Trend #9: Dark Mode

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The dark mode of web design offers several functions. In practical terms, they assist in minimizing the pressure on the eye, which is an issue for many as we spend more and more time on screens. Aesthetically, the dark mode effortlessly produces an ultra-modern appearance for your website while enabling you to emphasize other design aspects by dimming the surrounding elements.

Microsite Trend #10: Vintage

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Nostalgia hits differently. The older we grow, the more we turn to the past as a period when things were more straightforward, and more Nostalgia hits differently. The older we grow, the more we turn to the past as a period when things were simpler and more pleasant to see. When you touch the nostalgia of your audience, you don’t just create an old-fashioned look for your website; you also combine antique elements with contemporary design. If you want to make an ultra-trendy appearance, try combining typefaces and colors from the past with current images.

Final Words on Popular Microsite Trends

Get in the flow of going along with the trends. Website viewers, like everybody else, enjoy a sense of continuity and consistency. Be creative, of course, but do not go way too crazy. Go creative, but be inside the box.

Cyavash N

Hello people! I'm Cyavash (pronounced see-ya-vash). I'm the head of SEO here at HooThemes. I believe writing content is all about sharing the concerns of a user searching for information and offering the right solutions. And my job is to provide you with the content you're looking for!