Customer Journey Map: Best Practices + Templates in 2022
As customers’ interactions have become more complex, creating a customer journey map is more crucial than ever. With a journey map, you will have a clear picture of your customers.…
10 Best, High-Converting Landing Page Designs in 2022
So you're generating quality leads and getting more visitors every day. How to convince them to convert into buyers? In this article, you will read about the best landing page…
What is a Website Heatmap in 2022 + Best Heatmap Creation Tool
In today’s era, we’re surrounded by various data forms. And the availability of such large amounts of data is impressive by itself. But mere access to data isn't enough. What's…
Psychographic Segmentation: Understanding What it Is + Top 6 Examples
Psychographic segmentation is one of those classy terms you may have never heard of, but I’m sure that you have constantly used the concept. Actually, It is one of the…
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CRAP Design: 4 Core Principles to Learn [+Examples]
Using CRAP design principles is an amazing way to create an effective visual design. You're surely surprised now if you had never heard of CRAP before. Robin Patricia Williams, an…
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What is the Best Website Visitor Tracking? [+How to Use in 2023]
Way more than half of your website’s visitors will not convert! You may think this is a bold claim but let us tell you why. You work so hard and…
WatchThemLive vs. Microsoft Clarity: A Detailed Comparison
Nowadays, designing a website is all about gathering important data and analyzing it. This way, your design is aligned with your users’ needs. There are popular tools in this field,…
Ecommerce Sales Funnel Optimization: Top 5 Things to Optimize
The world is evolving so fast. So is everything inside it. Yet, so many people use old, inefficient methods to achieve what they want. Furthermore, when they cannot achieve it,…
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How to Improve eCommerce Conversion Rate in 2022 [5 Easy Ways]
Improving eCommerce conversion rate is not an easy task. In 2020 the average eCommerce conversion rate was 2.63%, and research compiled by Smart Insights shows that the eCommerce conversion rate…
Customer Service vs. Customer Experience: Knowing the Differences and Excelling at Both
It’s a common mistake to use customer service and customer experience interchangeably. The truth of the matter is that they are very different, although kind of related. Understanding the difference…
Landing Page Optimization: 7 Tips to Boost Conversions
Landing page optimization (LPO) is one of the must-dos of every business that generates high revenue. You cannot expect your viewers to convert without an impeccable landing page. However, it…
How to Succeed at Customer Centric Marketing
The marketing world has evolved to the point that there is no scarcity in the strategies that bring success. Various approaches work out fine. However, this does not make things…
5 Quick Tips To Mastering Funnel Optimization for 2022
You most probably have heard of people who have created a sales funnel. You might even have a funnel for your own business. However, most people just make it and…
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What is Persona Mapping? [+How to Create a Persona Map in 2022]
Persona mapping does not sound like the most complicated thing, but it has some complexities we need to be aware of. A successful company constantly learns what its consumers want…
Digital Marketing Guide for Your eCommerce Business in 2022
Online competition has grown exponentially over the past two years, driven by the coronavirus pandemic. Lockdowns and stay-at-home policies increased online shopping, and email campaigns changed consumer behavior for good,…
Google Analytics Heat Mapping: Quick Tips to Get the Best Results in 2022
Marketers also use Google Analytics heat mapping as their favorite tool to visualize their website’s data on Google Analytics. “Google Analytics is the top SEO tool used by marketers,” says…
The Simple Formula for Success in Checkout Page Design
The checkout page design has been the subject of debate for so long, especially due to its differences from designing a landing page. The checkout page is arguably one of…