Discover the Best Time to Post on Facebook to Maximize Engagement

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  • Post last modified:April 29, 2023
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Are you tired of feeling like your Facebook posts are falling on deaf ears? Don’t worry, you’re not alone. The struggle to increase organic reach on Facebook is real, but there’s hope! By discovering the best time to post on Facebook, you can grow your followers and increase engagement without breaking the bank on paid ads. 

But how do you find that perfect timing? It may seem like a daunting task, but we’ve got your back. We’ve gathered data-backed facts and tips to help you crack the code and reach your audience at the right time. 

So let’s dive in and start growing those followers!

What Is the Best Time to Post on Facebook

Well, we’ve got some news for you – there isn’t one! But before you throw your hands up in frustration, let’s take a look at what some of the top social media companies have to say about it. 

Hubspot suggests 9 am as a good time for those heading off to work, while TrackMaven swears by 8 pm EST on Thursdays. recommends posting between noon and 4 pm on Wednesdays, Thursdays, and Fridays, while Unmetric favors Thursdays from 9 am to 2 pm. 

And according to Hootsuite’s research of 30,000 social media posts, the best time to post on Facebook is between 8 am and 12 pm on Tuesdays and Thursdays. So while there may not be a one-size-fits-all answer, we’ve got plenty of options for you to try out.

DayBest time to post on Facebook (EST)
Monday6 am to 4 pm
Tuesday7 am to 4 pm
Wednesday7 am to 4 pm
Thursday6 am to 4 pm
Friday7 am to 4 pm
Saturday8 am to 3 pm
Sunday11 am to 4 pm
Best time to post on Facebook

Have you understood the point now? Various studies conducted to determine the optimal posting time on Facebook have yielded a broad range of results. However, don’t be discouraged! 

The aforementioned guidelines can still guide marketers in the right direction and help them discover their own ideal posting times based on their audience’s online activity. We will explore how to do this shortly, but first, let’s understand why there cannot be a universally fixed best time to post on Facebook.

You May Also Read: How to Schedule Posts on Instagram

What is the Reason for the Absence of a Universal Time for Posting on Facebook

Your audience is unique, and that means the best time to post on Facebook will vary from marketer to marketer. If your target audience doesn’t follow a typical 9 to 5 work schedule, posting during those hours may not be effective. 

CoSchedule conducted an in-house study that showed different businesses receive engagement at different times, so it’s important to experiment with posting times and see what works for you. 

However, even if you find the perfect time to post, there’s still the issue of competing with the overwhelming amount of content on users’ news feeds. With over 2.5 trillion posts on Facebook, it’s easy for your content to get lost in the shuffle. That’s why relying solely on standard peak posting times may not be enough. 

FAQs on the Best Time to Post on Facebook

Now, let us take a look at some of your frequently asked questions.

Q1. When Should I Post on Facebook 2023?

Because social media has changed over the last several years, it’s hard to predict the best time to post on Facebook in 2023. However, it is recommended to post during peak hours when your audience is most active and engaged. You can use Facebook Insights to determine the best time to post based on your audience’s behavior and engagement patterns. 

Additionally, you can experiment with different posting times and analyze the results to find the optimal time for your specific audience.

Q2. How Can I Increase My Facebook Engagement in 2023?

It highly depends on your business, however, here are some tips that can help you improve your Facebook engagement:

1. Post Regularly

Consistency is key when it comes to social media. Try to post at least once a day or a few times a week.

2. Use Visuals

Posts with images or videos tend to get more engagement than text-only posts.

3. Engage with Your Audience

Respond to comments and messages promptly and ask questions to encourage interaction.

4. Use Hashtags

 Hashtags can help your posts reach a wider audience and increase engagement.

5. Share User-generated Content

Sharing content created by your followers can help build community and increase engagement.

6. Host Giveaways or Contests

This can encourage people to engage with your page and share it with their friends.

7. Analyze Your Data

Use Facebook Insights to track which posts are getting the most engagement and adjust your strategy accordingly.

Remember, building engagement takes time and effort, so be patient and consistent in your efforts.


So, finding the best time to post on Facebook can significantly impact your engagement rates and ultimately, the success of your social media strategy. By analyzing your audience’s behavior and experimenting with different posting times, you can optimize your content to reach the right people at the right time. 

Remember, there is no one-size-fits-all approach when it comes to social media marketing. Keep testing and refining your strategy to stay ahead of the curve and achieve maximum engagement on Facebook.


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