How to Schedule Instagram Posts with Tools

This blog help you learn how to schedule Instagram posts.

Part of your success in growing your Instagram organically depends on how accurate and organized your content posting is. And to organize your content marketing efforts, you need to be aware of including two things in your Instagram marketing strategy: an Instagram content calendar and a tool to schedule Instagram posts.

In today’s competitive atmosphere on Instagram, you don’t want to miss even a simple opportunity to boost your Instagram engagement. And the best way to engage your audience is through delighting them by sharing informative, value-rich content. Instagram is focused on visual content sharing. People are attracted to accounts primarily because they find an account’s content compelling. So more important than anything else, it’s essential to share content consistently to get more Instagram followers.

Content sharing on Instagram becomes much more effective when it’s consistent. And this consistency is partly achieved by using an Instagram post scheduler. To give you a short description of what we mean, an Instagram scheduler allows you to set specific publishing dates and times for each post or story, saving you time and energy.

This article will delve deep into how to schedule Instagram posts and introduce the 3 best Instagram schedulers you can choose based on what you have in mind. After you’re done reading this blog, you’ll fully know how to auto post to Instagram and keep the content sharing flow going.

Why Schedule Instagram Posts?

Let’s first take a look at the benefits of scheduling Instagram posts:

1. Saves You Time and Energy

It can take a long time to create and post the perfect Instagram post, especially if you’re doing it one at a time on the day you want to share it. Instead of stopping your production from uploading a single photo, scheduling Instagram posts allows you to create content without interruptions. 

Not all people are multitasking. You may have difficulty doing several tasks altogether. Doing several tasks simultaneously can significantly put off the completion of your tasks because you lose concentration. Shifting between tasks can frustrate you and lead to undone tasks. All these can negatively affect your productivity and harm your Instagram content plan. 

Learning how to schedule Instagram posts can stop these from happening and increase your productivity. 

2. Ensures Post Consistency

To be successful on Instagram, you must be consistent. Your audience will learn what to expect from you and when it will be posted if you consistently and frequently publish new content.

Maintaining a consistent schedule allows you to maximize engagement without experiencing any periods of inactivity. It is up to you to choose how many times to post per day or week. Whatever the number, you should have a frequency to post your Instagram posts. Most brands post 1.5 times per day on average, and those who don’t post regularly lose followers.

3. Gives You Better Control

Sharing something interesting without a plan is good every once in a while, but scheduling Instagram posts ahead of time makes it much easier to keep organized. Instagram is a photo-based platform, and the visual impact of your brand extends beyond a single post. Successful businesses maintain a consistent look and feel, which is reflected in their Instagram feeds.

When you schedule Instagram posts, you can visualize how they’ll appear in your grid and plan out the sequence in which they’ll appear. You can also ensure that time-sensitive content is shared at the appropriate moment.

4. Allows You to Post from Desktop

An Instagram post scheduler allows you to write your posts’ captions on your computer before publishing them on your phone. Smartphones are fantastic content creation tools, but they lack the functionality and flexibility that a desktop Instagram scheduling app can provide.

But what is an Instagram scheduler, and how to choose the best Instagram scheduler to schedule Instagram posts? Find the answer below.

What is an Instagram Scheduler?

Knowing the advantages of scheduling Instagram posts, you may now want to know what an Instagram scheduler is and how it works. An Instagram post scheduler is a tool or application that allows you to schedule Instagram posts and get them posted automatically at a particular time. As an Instagram marketing tool, several tools are used. 

Let’s see the top apps to schedule Instagram posts now so that you can choose the best one for your Instagram marketing tasks.

Top 3 Instagram Schedulers to Schedule Instagram Posts

There are many factors involved in choosing the best Instagram schedulers, such as your needs, budget, features of the app, etc. Here we will introduce the top 3 Instagram schedulers:

#1 AiSchedul

AiSchedul is one awesome app to schedule posts on Instagram. For both expert and beginner marketers, this software is one of the best Instagram management services. Users may use it to schedule Instagram posts, repost content, create an all-in-one bio link, and track and monitor their competition.


  • It’s a free Instagram scheduling app that allows you to connect up to 80 profiles to one dashboard.
  • It also allows you to post to all of your Instagram profiles at the same time.
  • This tool is a cost-effective option.
  • Note that this free Instagram scheduling app completes all activities manually and in accordance with your preferences.

Sign up on AiSchedul now and start organizing your post scheduling.

How to Use AiSchedul’s Instagram Scheduler

Watch the video below to get started with using AiSchedul to schedule posts on Instagram:

#2 Buffer

Buffer is a good example of an Instagram scheduler.

Buffer is a social media management app that allows you to schedule posts, hashtags, automated rules, extensive reporting, social analytics, and strategy suggestions. It allows you to set up a posting schedule for each social media account, including Instagram.


  • You can schedule posts in advance with Buffer.
  • It has features that allow for team cooperation.
  • For composing posts, approvals, remaining in sync, and account administration, you’ll be able to collaborate with your team.

#3 Hootsuite

Using Hootsuite you can easily schedule Instagram posts.

Hootsuite’s automatic scheduling of social media postings can help you always maintain your social media presence. It provides scheduling, content curation, social analytics, and monitoring features.


  • The Bulk Scheduling function allows you to upload, edit, and schedule social media items in CSV format.
  • It includes an interactive, multimedia-rich planner that allows you to see all of your scheduled posts at a glance, simplify approvals, and engage in real-time with your team.
  • It contains capabilities for content curation such as establishing search streams by hashtag or location.

How to Schedule Instagram Posts

Using the best Instagram scheduler, you can schedule Instagram posts following these steps:

1. Create Your Instagram Post

The first thing you must do is create the content you want to post on Instagram. Choose one day a week or one day a month to create all the content that you want to post on Instagram during the week or month. Think of a creative idea, create a graphic design, choose a copyright-free photo, and think of an informative and engaging caption.

Then, use the best Instagram scheduling app of your choice to queue them all for a later time. But how do you choose the best time?

2. Find the Best Time to Post on Instagram 

If you want to overcome Instagram’s algorithm in 2021, schedule your posts for when most of your followers are online. Since Instagram is now prioritizing fresh content in people’s feeds, posting when most of your followers are active on Instagram is your greatest bet at getting your content in front of them.

That’s why it’s crucial to figure out what your ideal time is to post on Instagram. You can use the algorithm to boost your reach and gain more likes and followers by doing so. In addition to this, you can use a 1000 free Instagram followers trial to grow your followers organically or use one of the best Instagram growth services.

3. Plan Your Instagram Feed

The final step before scheduling your Instagram posts is to plan out your Instagram feed. Now that you know when your Instagram audience is most active, and you’ve gathered many awesome visuals that truly represent your brand, the last step before scheduling your Instagram posts is to plan out your Instagram feed.

You may want to choose a particular theme or color to create a better brand image. Here is an example by @miss_gruenkern:

An example of feed planning by @miss_gruenkern.

4. Spend Time to Schedule Your Posts

After thinking about your Instagram posts, choosing the right time to post, and deciding on an engaging theme, you should spend some time scheduling your posts. Remember to optimize your post using relevant captions and hashtags. 

When finished scheduling, you can sit back and enjoy your spare time for the rest of the week or month. You can spend it on more important tasks that you cannot automate with AI tools, such as thinking of more creative ideas for engaging Instagram posts or creating cool Instagram contests and giveaways. Don’t forget to use an Instagram giveaway picker to choose your winner(s).

Final Words on How to Schedule Instagram Posts

Using an Instagram post scheduler for your posts is one of the most effective ways to save time while attaining the greater goals of your social media marketing strategy. Keep all the points mentioned above in your mind when choosing the right Instagram scheduling app and scheduling your posts on Instagram.

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