How to Grow on TikTok: a Comprehensive Guide to TikTok Success 2023

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  • Post last modified:April 16, 2023
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How to grow on TikTok? Well, it’s not rocket science, but it’s also not as simple as pressing the ‘post’ button and hoping for the best. TikTok has become one of the most popular social media platforms out there, with millions of users posting videos every day. 

If you want to stand out from the crowd and set foot on the TikTok influencer marketing path, you need to know what you’re doing. That’s why we’ve put together this guide on how to grow on TikTok like a pro. 

In this article, we’ll give you all the tips and tricks you need to succeed on the app, so get ready to become the next big thing on TikTok!

What Is TikTok and Why Is It Important

Ah, TikTok. The land of 15-second videos, dance challenges, and endless scrolling. But what exactly is this app, and why is everyone and their grandma jumping on the TikTok bandwagon? 

Well, my friend, TikTok is a social media platform where users can create and share short-form videos with music, filters, and other effects. It’s like a digital variety show, where people from all over the world can showcase their unique talents, humor, and creativity.

Before learning how to grow on TikTok, you should ask: ‘What sets TikTok apart from other social media platforms?’ For starters, its massive user base. With over a billion active users worldwide, TikTok has become a cultural phenomenon, attracting people from all walks of life. 

And let’s not forget about the algorithm – TikTok’s AI-powered system is designed to help your content go viral by showing it to users who are most likely to engage with it. So if you create something that resonates with people, you could find yourself with millions of views and followers overnight.

But TikTok is more than just a platform for entertainment and viral videos. It’s also an incredibly powerful marketing tool. Brands and businesses conducted market research and realized that TikTok is a great way to reach a younger demographic and tap into the latest trends. By creating engaging and authentic content, businesses can attract a new audience and boost their brand awareness.

So why is TikTok important? Because it’s a fun, creative, and innovative platform that’s changing the way we consume and create content. Whether you’re an aspiring influencer, a business owner, or just looking for a good laugh, TikTok has something for everyone. 

How to Grow on TikTok in 5 Steps

Now, let’s get to our main topic. Knowing how to grow on TikTok takes time and effort, but if you follow these steps, you’ll be well on your way to becoming a TikTok superstar. Let’s dive into the steps you need to follow to achieve TikTok fame.

Step One – Perfect Your Profile

Your profile is the first impression you make on anyone who stumbles upon your TikTok account. Therefore, it’s essential to make sure your profile is both inviting and informative. Here’s how to perfect your profile:

  • Choose a catchy and unique profile picture that represents your brand or personality. Avoid using blurry or low-quality images.
  • Make your bio interesting and engaging, highlighting what you offer, your niche, and what makes you stand out from other creators.
  • Use relevant keywords in your bio to help TikTok’s algorithm understand your content better and suggest it to potential followers.

Step Two – Get in on the Trends

TikTok is a trend-driven platform, and getting in on the latest challenges and trends is crucial to growing your account. Here’s how to stay on top of the trends:

  • Check the ‘For You’ page frequently to see what’s trending and popular among the TikTok community. You can also save videos on TikTok to get inspiration.
  • Participate in challenges that are relevant to your niche or personality. Add your unique twist to stand out from other creators and make it memorable.
  • Don’t be afraid to start your trends. If you have an idea, go for it! Who knows, it could become the next big thing.

Step Three – Engage with Your Audience

Engagement is a crucial aspect of growing your TikTok account. It helps to build a loyal following and increase your reach. Here’s how to engage with your audience:

  • Respond to comments and messages from your followers. This will help to build a relationship with them and show them that you care about their support.
  • Use TikTok’s duet feature to create content with your followers, increasing your engagement and reach.
  • Give shoutouts to your followers who share your content or tag you in their videos. It will make them feel valued and appreciated, leading to higher engagement and potential growth.

Pro Tip: here’s an article about TikTok marketing to help you out!

Step Four – Consistency is Key

Consistency is vital for any social media platform, and TikTok is no exception. Here’s how to maintain consistency:

  • Develop a schedule and post consistently, at least once a day or multiple times a week. This will ensure your followers are always engaged and anticipating your next post.
  • Use TikTok analytics to see when your audience is most active and schedule your posts for those times. This will increase your reach and engagement.

Step Five – Collaborate with Other Creators

Collaboration is one of the best ways to increase your reach and grow your TikTok account. Here’s how to collaborate with other creators:

  • Find creators in your niche or with similar content to yours and reach out to them for a collaboration. This will expose your content to their followers and vice versa.
  • Use TikTok’s duet or stitching feature to create content with other creators. This is a great way to showcase your talents and increase your reach.
  • Attend TikTok meetups or events to network with other creators and collaborate in person.

TikTok vs. Other Social Media Platforms: What Makes It Different

Let’s be real, there’s no shortage of social media platforms out there. From Facebook to Instagram to Twitter, we’re spoilt for choice when it comes to sharing our lives online. But where does TikTok fit into the mix? What sets it apart from the rest of the social media pack? Well, my friend, let me tell you.

First of all, TikTok is all about short-form video content. While other platforms focus on photos, text, and longer videos, TikTok keeps things snappy and to-the-point with videos that are 60 seconds or less. This makes it perfect for people with short attention spans (which, let’s face it, is pretty much everyone these days).

Another thing that sets TikTok apart is its algorithm. While other social media platforms rely on chronological feeds or user preferences to curate content, TikTok’s algorithm is based on engagement. 

This means that the more people engage with your content, the more likely it is to be shown to a wider audience. This can lead to viral videos and a huge boost in followers.

But perhaps the biggest thing that makes TikTok different from other social media platforms is its focus on creativity and authenticity. TikTok encourages users to be themselves and showcase their unique talents and personalities. 

This has led to a huge variety of content on the platform, from dance challenges to comedy skits to cooking tutorials. That’s why a lot of users want to know how to grow on TikTok. 

And because TikTok is still relatively new, there’s a sense of community and excitement around the app that you don’t see on other, more established platforms.

So there you have it, folks. TikTok is different from other social media platforms because of its short-form video content, engagement-based algorithm, and emphasis on creativity and authenticity. 

If you’re tired of the same old social media routine, give TikTok a try and see what all the fuss is about!

Frequently Asked Questions About How to Grow on TikTok

Now that we’ve covered some general tips for growing your TikTok following, let’s answer some common questions that new TikTok creators often have:

Q1. Can I Still Grow on TikTok If I Don’t Dance or Do Lip Syncs?

Absolutely! While dance challenges and lip syncs are popular on TikTok, there are plenty of other niches and styles of content that can perform well on the platform. 

Whether you’re into cooking, comedy, art, or anything else, there’s an audience on TikTok that’s eager to see what you can create. The key is to find your niche and create content that showcases your unique talents and personality.

Q2. How Important Are Hashtags on TikTok, And How Do I Use Them Effectively?

Hashtags are important on TikTok because they help your content get discovered by users who aren’t already following you. However, it’s important to use hashtags strategically and not just spam every hashtag under the sun. 

A good rule of thumb is to use 2-3 relevant hashtags per video and to mix popular and niche hashtags to maximize your reach.

Q3. Is It Possible to Monetize My TikTok Account, and If So, How?

Yes, it’s possible to monetize your TikTok account if you have a large enough following and engagement. Some of the ways to monetize your TikTok account include sponsorships, brand partnerships, and affiliate marketing. 

However, it’s important to know how to grow on TikTok, build your following and establish your niche before attempting to monetize your account, as brands are looking for creators with loyal and engaged audiences.

Q4. Can I Use TikTok to Promote My Business or Brand, Even If It’s Not Related to Entertainment?

Absolutely! TikTok can be a powerful marketing tool for businesses and brands of all kinds. However, it’s important to create content that fits with the TikTok format and audience, rather than simply repurposing content from other platforms. 

TikTok users are looking for engaging and entertaining content, so focus on creating videos that showcase your brand’s personality and values in a creative and authentic way.

Q5. Are There Any Common Mistakes That New TikTok Creators Should Avoid?

Yes, there are a few common mistakes that new TikTok creators should be aware of. One is focusing too much on follower count rather than engagement and content quality. 

Another is using copyrighted music or sound effects without permission, which can result in your videos being taken down or your account being banned. 

Finally, avoid trying to imitate other creators or copy popular trends too closely – instead, focus on finding your own unique style and voice.


Knowing how to grow on TikTok is all about having fun, being creative, and engaging with your audience. By following these five steps, you’ll be well on your way to TikTok stardom. 

Perfect your profile, get in on the trends, engage with your audience, stay consistent, and collaborate with other creators. Before you know it, you’ll be blowing up on TikTok and living your best life. So, what are you waiting for? Get out there and start creating!


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