How to Find Instagram Trending Hashtags? 5 Effective Ways

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  • Post last modified:May 18, 2024
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Undoubtedly, everyone wants to have a chance to shine on social media platforms, especially Instagram. Apart from creating quality content, there are other strategies you should have, including using the correct hashtags. If you want to go viral, you need to know how to find Instagram trending hashtags. 

You should note that using the right hashtags in your captions can enhance your discoverability and help you grow on Instagram organically. Therefore, never underestimate the power of hashtags. Let’s see what to do with these powerful words. 

What Are the Benefits of Using Trending Hashtags on Instagram

First, let’s take a look at the benefits of finding Instagram trending hashtags and the importance of using them:

benefits of using trending hashtags on Instagram
  • Increased Visibility and Discoverability: Instagram trending hashtags help your content appear in the feeds of users searching for those tags. Accordingly, it will expose your posts to a wider audience beyond just your followers. This can increase engagement, followers, and potential customers.
  • Categorization and Organization: Hashtags make it easier for users to find and follow content related to specific topics or interests. Using trending tags relevant to your niche helps your posts get discovered by users looking for that type of content.
  • Participation in Popular Conversations: Using Instagram trending hashtags allows your brand to be part of the current discussions and stay relevant on Instagram. Therefore, it can humanize your brand and make it appear more authentic.
  • Audience Targeting: One way to reach potential customers is to create content aligned with their interests. Using Trending hashtags can help you better target those audiences with a strategy. 
  • Increased engagement: You should note that posts with at least one hashtag get an average of 12.6% more engagement than posts without hashtags. Guess how much you can increase your post’s performance using trending hashtags on Instagram. 

How to Find Instagram Trending Hashtags

Here are the key steps to find trending hashtags on Instagram:

an infographic about finding Instagram trending hashtags

1. Use Hashtag Generators 

One of the best methods to find trending hashtags on Instagram is using hashtag generators. These tools can help you find the best hashtags for your posts. Furthermore, they can tell you which hashtags are trending in your niche. 

Therefore, hashtag generators can be the best tools for discovering which subjects are trending and what people are mostly talking about. 

2. Follow Influencers 

Generally, influencers are aware of the latest trends. That’s their job because they should find a way to get more followers and entertain them. And that’s possible by following trends and incorporating them in content creation. 

Sometimes, it’s them who start a trend. Therefore. Following relevant influencers can help you discover which hashtags are hot on Instagram. 

For example, if your business is related to fitness or gym apparel, fitness influencers on Instagram can help you find your target audience. Therefore, analyze their content strategy and hashtags to discover what best suits your audience. 

3. Check Out Instagram Explore 

You can learn a lot on the Instagram Explore page because that’s where the hot and trending content are displayed. However, you should note that most of the content on this page are shown to you because you have recently watched or viewed posts relevant to that subject. 

By the way, the explore page is where you can find most of the trending hashtags on Instagram. 

4. Use Instagram Search 

You can search for a hashtag on Instagram by entering it into the search bar. For example, you could search for #travel.

Look at the number of posts using that hashtag. The more posts, the more popular and trending the hashtag is likely to be.

Instagram will also show you a list of related hashtags with similar post counts. These are other popular and potentially trending hashtags to consider.

sample of finding Instagram trending hashtags using search bar

5. Analyze Your Competitors 

Tracking your competitors can help you discover what type of content your target audience likes. Furthermore, tracking the hashtags your competitors use can provide insights into their content strategy. 

Thus, by using Instagram trending hashtags, you can not only create better content but also attract a larger audience to your page. 

Examples of Trending Hashtags on Instagram 

The first thing to remember is that trends come and go. Hence, the following hashtags might not be trends today. These are just some examples of hashtag trends on Instagram. You can use them in your posts but don’t always expect them to help you go viral. 

General Trending Hashtags

  • #love (2.1B posts)
  • #instagood (1.6B posts)
  • #fashion (1.1B posts)
  • #photooftheday (1B posts)
  • #photography (1B posts)
  • #art (1B posts)
  • #beautiful (816M posts)
  • #nature (771M posts)

Fashion Hashtags

  • #style
  • #ootd (outfit of the day)
  • #fashionblogger
  • #fashionista
  • #streetstyle
  • #whatiwore
  • #wiwt (what I’m wearing today)
  • #lookbook
  • #instafashion

Food Hashtags

  • #foodie
  • #instafood
  • #foodphotography
  • #foodstagram
  • #yum
  • #delicious
  • #hungry
  • #foodporn
  • #nomnom

Travel Hashtags

  • #travel
  • #travelphotography
  • #travelgram
  • #wanderlust
  • #instatravel
  • #vacation
  • #explore
  • #adventure
  • #traveldiaries

Beauty Hashtags

  • #makeup
  • #beauty
  • #skincare
  • #haircare
  • #nails
  • #cosmetics
  • #bblogger
  • #motd (makeup of the day)
  • #selfcare

Seasonal Hashtags

  • #summer
  • #fall
  • #autumn
  • #winter
  • #spring
  • #newyear
  • #christmas
  • #holiday
  • #thanksgiving

Tips on Using Trending Hashtags on Instagram 

  • Combine a mix of popular, niche, and branded hashtags in your posts. Aim for 3-5 hashtags per post for optimal reach and engagement.
  • Stay up-to-date on Instagram trending hashtags as they change frequently based on current events, viral content, and user interests. 
  • Regularly review your hashtag strategy to ensure you’re using the most relevant and popular hashtags for your content.
  • Make sure the hashtags you use are relevant to your content. Avoid using trending hashtags that have nothing to do with your post, as this can come off as spammy.
  • Experiment with different combinations of hashtags and monitor the performance of your posts.
  • Find relevant hashtags to your niche and follow hashtags on Instagram. This method can help you discover new and trending hashtags based on the posts that use your main hashtag. 

Bottom Line 

Hashtags can increase the visibility and engagement of your Instagram posts. By finding Instagram trending hashtags, you can ensure your content will be viewed by more people. Furthermore, trending hashtags can tell you what type of content your target audience like. Therefore, you can create better content based on their interest. 


#1 What Are Instagram Trending Hashtags?

Most users on social media platforms find new posts based on hashtags. Accordingly, Instagram trending hashtags are the ones that are currently popular and being widely used on the platform. 

These hashtags typically reflect current events, trends, or popular themes that are circulating on Instagram. Using trending hashtags can help increase the visibility of your posts and reach a larger audience as they are more likely to be searched and explored by users.

#2 How Often Should I Change the Hashtags I Use to Keep Up with the Trends?

It’s generally recommended that you change up the hashtags you use regularly to stay current with Instagram trends. Depending on how quickly trends change on the platform, this could be daily, weekly, or as often as you see fit. 

By monitoring popular and emerging hashtags, you can adjust your strategy accordingly to stay relevant and effectively engage with your audience.

#3 How Do You Search Hashtag Trends on Instagram?

You can simply use the Instagram search tab to find trending hashtags on Instagram. Enter a hashtag or a keyword. You will see a list of hashtags related to the word you have entered. Then, check out the number of times each hashtag has been used. This way, you can find the hashtag that is most popular on Instagram. 

#4 How to Check Hashtag Popularity?

When you search for a hashtag on the Instagram search tab, you will see a number written in front of each keyword. This number shows how many times this hashtag has been used on Instagram. Therefore, you can find how popular each hashtag is. The higher this number is, the more popular the hashtag will be.