Lifestyle influencers are individuals who use social media platforms, such as Instagram, YouTube, and TikTok, to share their daily experiences and personal interests with their followers. They typically have a large following and are considered experts in their respective fields, such as fashion, beauty, health, wellness, travel, or home decor.
Influencers’ lifestyle can highly affect their followers. Therefore, these influencers often create content that showcases their personal style, preferences, and recommendations. They may share product reviews, tutorials, behind-the-scenes glimpses, and personal stories to engage with their audience and build a loyal fan base.
Their goal is to inspire and influence their followers to adopt similar lifestyles, behaviors, and purchasing habits. You can easily find and collaborate with top lifestyle influencers on different influencer marketing platforms to promote your brand.
Lifestyle bloggers are often sought after by brands and businesses to collaborate on sponsored content or product endorsements. They have the ability to reach a large and engaged audience, making them valuable partners for companies looking to increase their visibility and sales.
As such, lifestyle influencers can be lucrative careers for those who have built a strong personal brand and established a dedicated following.
What Do Lifestyle Influencers Do
Lifestyle influencers on Instagram and other platforms use their social media presence and influence to inspire and motivate their followers and promote products or services that align with their lifestyles and values. Some of the things that lifestyle influencers do include:
- Creating content: Lifestyle influencers generate content in the form of photos, videos, blog posts, sharing their daily life and experiences, tips, advice, and recommendations on various topics related to their niche.
- Building a community: Instagram lifestyle influencers engage with their followers, respond to comments and messages, and create a sense of community and belonging among their audience.
- Collaborating with brands: Lifestyle influencers partner with brands that align with their values and promote products or services that they genuinely use and believe in. These collaborations can range from sponsored posts, and product reviews, to brand ambassadorships. Brands usually use paid or free influencer marketing platforms to find the top lifestyle influencers to cooperate with them.
- Attending events: Lifestyle bloggers attend events, such as fashion shows, product launches, and conferences, to network with other influencers and brands and share their experiences with their audience.
- Sharing affiliate links: Some lifestyle influencers earn a commission by sharing affiliate links to products or services that they recommend to their followers.
Overall, lifestyle influencers have a significant impact on their followers’ choices and decisions, and they use their platforms to promote positivity, inspiration, and personal growth.
Best Instagram Lifestyle Influencers to Follow
There are numerous lifestyle influencers across social media platforms, each with its unique style and content. However, here are some of the best lifestyle influencers on Instagram to follow for inspiration:
#1. Chiara Ferragni (@chiaraferragni)
The Italian fashion blogger turned entrepreneur is a leading influencer in the fashion industry. She has a massive following on Instagram and offers insights into her daily life, travels, and fashion inspirations.
#2. Daryl-Ann (@darylanndenner)
Daryl-Ann is an Instagram lifestyle influencer and content creator who has made a name for herself by sharing her passion for home decor, organization, and DIY projects. With over 1.3 million followers on Instagram, Daryl-Ann has built a brand around her unique and stylish approach to creating beautiful and functional spaces.
Like many other lifestyle influencers, Daryl-Ann is also passionate about interior decorating and pays special attention to details. She shares her tips and tricks for decluttering, organizing, and maximizing space, inspiring her followers to create homes that are both beautiful and practical.
#3. Aimee Song (@aimeesong)
Aimee Song is a fashion and interior design influencer who shares her daily life, travels, and fashion tips on Instagram. She has over 7 million followers and is known for her stylish and chic outfits.
#4. Gwyneth Paltrow (@gwynethpaltrow)
Actress turned wellness influencer, Gwyneth Paltrow, shares her lifestyle and wellness tips on her website Goop and her social media channels. Her content includes everything from healthy recipes, beauty tips, and workout routines.
#5. Jay Alvarrez (@jayalvarrez)
@JayAlvarrez is a male lifestyle influencer who shares his adventures, travel, and extreme sports on his Instagram account. He is known for his epic travel photos and videos and inspires his followers to live life to the fullest.
#6. Leonie Hanne (@leoniehanne)
Leonie Hanne is a fashion and travel influencer who shares her stylish outfits, travels, and beauty tips on Instagram. She has worked with top brands in the fashion industry and has over 4.5 million followers.
#7. Camila Coelho (@camilacoelho)
Camila Coelho is a beauty and fashion influencer who shares her daily life, travels, and makeup tutorials on her Instagram account. She has collaborated with top beauty brands and has over 9.8 million followers.
#8. Emily Schuman (@emilyschuman)
Emily Schuman is the founder of the popular lifestyle blog, Cupcakes and Cashmere. She shares her love for fashion, beauty, and home decor on her blog and Instagram. She is one of the loveliest lifestyle influencers on Instagram.
#9. Eva Chen (@evachen212)
Eva Chen is the director of fashion partnerships at Instagram and a fashion influencer. She shares her fashion and beauty tips, parenting experiences, and behind-the-scenes insights into the fashion industry on her Instagram account.
#10. Naomi Davis (@taza)
Naomi Davis is a lifestyle blogger who shares her travels, parenting experiences, and family life on her Instagram account. She has a massive following and is known for her positive and uplifting content.
#11. Zoe Sugg (@zoella)
Zoe Sugg, also known as Zoella, is one of the most influential lifestyle bloggers and vloggers in the UK. With over 9 million followers on social media, Zoe has built a brand around her love of beauty, fashion, and lifestyle. She started out as a blogger in 2009, sharing her thoughts on beauty and fashion, and quickly gained a following.
What sets Zoe apart from other influencers is her authenticity and relatability. She shares the ups and downs of her life with her followers, from her struggles with anxiety to her love of baking. Her honest and genuine approach to content creation has earned her a loyal following and has made her an inspiration to young women all over the world.
#12. Kayla Itsines (@kayla_itsines)
Kayla Itsines is a fitness and wellness influencer who shares her workouts, healthy recipes, and lifestyle tips with her 15.5 million followers.
She has built an empire around her passion for fitness and wellness. Her workouts, healthy recipes, and motivational messages inspire women all over the world to lead healthier lives. Kayla is also the founder of the Sweat app and has helped millions of women achieve their fitness goals.
#13. Lauren Conrad (@laurenconrad)
Lauren Conrad is a lifestyle influencer and entrepreneur who shares her fashion, beauty, and home decor tips with her 6 million followers. She started out as a reality TV star, has built a fashion and lifestyle brand that is worth millions of dollars, and has become a role model for young women everywhere.
#14. Marianna Hewitt (@marianna_hewitt)
Marianna Hewitt is a well-known lifestyle blogger, beauty expert, and entrepreneur who has made a name for herself in the crowded world of social media. With over 1 million followers on Instagram, Marianna has built a brand around her love of beauty, fashion, and wellness.
As a former TV host and beauty editor, Marianna has a wealth of knowledge and experience in the beauty industry. She shares her tips and tricks with her followers, from skincare routines to makeup tutorials, and has become a trusted source of information for beauty enthusiasts all over the world.
#15. Julia Berolzheimer (@Juliaberolzheimer)
Julia Berolzheimer is a fashion and lifestyle influencer who shares her travels, fashion, and home decor tips with her 1.3 million followers. She is also the founder of the fashion and lifestyle blog, Gal Meets Glam.
#16. Joanna Gaines (@joannagaines)
Joanna Gaines is among the top lifestyle influencers on Instagram who has captured the hearts of millions with her rustic and charming aesthetic. Along with her husband Chip, she starred in the popular HGTV show “Fixer Upper,” where they transformed old and rundown homes into beautiful and modern spaces.
#17.Rachel Brathen (@yoga_girl)
A yoga teacher and author, Rachel Brathen, shares her love for yoga, healthy living, and travel on her Instagram account. Her posts are inspiring and encourage her followers to embrace a healthy lifestyle.
#18. Chriselle Lim (@chrisellelim)
Chriselle Lim is a fashion and lifestyle influencer who shares her fashion, beauty, and parenting tips with her 1.5 million followers. She is also the founder of the fashion and lifestyle blog, The Chriselle Factor.
#19. Sazan Hendrix (@sazan)
Sazan Hendrix is a lifestyle influencer based in Los Angeles and has a large following on Instagram and YouTube. She is also the host of The Good Life Podcast, where she shares tips and advice on living a fulfilling and happy life. Hendrix is a strong advocate for diversity and inclusivity in the fashion and beauty industry and has collaborated with a number of brands to promote these values
#20. Jenn Im (@imjennim)
Jenn Im is a fashion and lifestyle influencer who shares her fashion, beauty, and travel tips with her 1.7 million followers. She is also the founder of the fashion and lifestyle blog, Clothes Encounters.
How to Pick the Right Lifestyle Influencer for Your Brand
Picking the right lifestyle influencer for your brand is important to ensure that your message reaches the right audience and resonates with them. Here are some tips to help you pick the right lifestyle influencer for your brand:
- Define Your Target Audience: Start by identifying your target audience and what they are interested in. This will help you identify influencers whose content and audience align with your brand.
- Research Influencers: Do your research and find influencers who are already talking about topics related to your brand. Look for influencers with a strong following and engagement rate.
- Check Their Engagement: Engagement is important when it comes to influencer marketing. Look for influencers with a high engagement rate, which means their followers are actively engaging with their content.
- Evaluate Their Authenticity: Authenticity is key when it comes to influencer marketing. Look for influencers who are genuine and authentic in their content and who align with your brand values.
- Look at Their Past Collaborations: Look at the influencers’ past collaborations and see if they align with your brand values and goals. This will help you determine if they are a good fit for your brand.
- Consider Their Reach: Consider the influencer’s reach and how many people they can potentially reach with your message. This will help you determine if the influencer has the potential to generate the desired impact.
- Negotiate Terms and Budget: Finally, negotiate the terms and budget with the influencer. Make sure you are both on the same page and that the terms align with your brand’s goals and values.
Choosing the right lifestyle influencer for your brand takes time and effort, but by following these tips, you can find an influencer who will help you reach your target audience and achieve your marketing goals.
How Do Influencers Afford Their Lifestyle
Influencers can afford their lifestyle through a variety of means, including brand collaborations, sponsorships, advertising, and affiliate marketing.
When an influencer collaborates with a brand, they may receive payment or products in exchange for promoting the brand’s products or services. Sponsorships work similarly, with influencers receiving payment or products in exchange for promoting a specific product or service.
Advertising is another way that influencers can make money. This can include sponsored posts or stories, where the influencer creates content around a specific brand or product.
Influencers can also make money through affiliate marketing, where they receive a commission for promoting products and services through special links or codes.
In addition to these means, some influencers may also have other sources of income, such as investments or other business ventures.
It’s important to note that being an influencer is a job, and many influencers work hard to maintain their brand and following. It’s not just about taking pretty pictures or posting about their daily life; it’s a business that requires dedication, hard work, and a lot of time and effort.
How Can Lifestyle Influencers Make Money
Influencers’ lifestyle brings them money. They can make money through various means, including:
#1. Brand Collaborations: This is the most common way for lifestyle influencers to make money. Brands partner with influencers to promote their products or services in exchange for payment or free products. The influencer may create content, such as posts or stories, featuring the brand’s products or services.
#2. Sponsorships: Similar to brand collaborations, sponsorships involve a brand paying an influencer to promote their products or services. The difference is that sponsorships are typically more long-term, with the influencer becoming a brand ambassador.
#3. Advertising: Influencers can make money through advertising, such as by featuring ads or sponsored content on their social media channels. They may also create sponsored content, such as videos or blog posts, for brands.
#4. Affiliate Marketing: Influencers can make money through affiliate marketing by promoting products or services through special links or codes. They earn a commission when their followers make a purchase using the link or code.
#5. Selling Merchandise: Many lifestyle influencers create their own merchandise, such as clothing, beauty products, or books, and sell them to their followers.
#6. Public Speaking and Events: Successful lifestyle influencers may be invited to speak at events or host their own events. They can make money through ticket sales or speaking fees.
Overall, lifestyle influencers have a wide range of opportunities to make money. However, it’s important to note that building a successful influencer career takes time, effort, and dedication. It’s not just about taking pretty pictures or posting about your life; it’s about building a brand and creating valuable content that resonates with your audience.
FAQs on Lifestyle Influencers
Now let’s answer some of the frequently asked questions related to influencers’ lifestyle and marketing.
1- What Do You Call a Lifestyle Influencer?
A lifestyle influencer is a social media guru who shares glimpses into their life and inspires their followers to adopt a certain lifestyle. They are like a modern-day Renaissance person, who dabbles in various interests and hobbies, from fashion and beauty to travel and food. They use their platform to share their experiences, provide tips and recommendations, and create a community around a particular lifestyle. Essentially, they’re the cool friend you turn to for advice on how to live your best life.
2- Why Do People Follow Lifestyle Influencers?
People follow lifestyle influencers for a variety of reasons, such as:
- Product Recommendations,
- Aspirational Lifestyle.
Overall, people follow lifestyle influencers because they feel a connection with them and are interested in the content they share, whether it’s for inspiration, entertainment, or product recommendations.
3- How Much Do Lifestyle Influencers Make?
According to some reports, micro-influencers with a following of 10,000 to 50,000 can earn anywhere from $100 to $500 per post, while mid-tier influencers with a following of 50,000 to 500,000 can earn anywhere from $500 to $5,000 per post. Top-tier influencers with a following of over 500,000 can earn even more, with some charging tens of thousands of dollars per post.
4- How Do You Become a Lifestyle Influencer on Instagram?
Becoming a lifestyle influencer on Instagram takes time, effort, and dedication. Here are some steps you can take to become a successful lifestyle influencer on Instagram:
Define Your Niche: First and foremost, it’s important to identify your niche. In the lifestyle category, there are many different niches to choose from, such as fitness, travel, food, fashion, beauty, and home decor. Identify which niche you are most passionate about and focus on creating content around it.
Create High-Quality Content: Instagram is a visual platform, so it’s important to create high-quality content that is visually appealing. Use high-quality photos and videos, and edit them to make them look polished and professional.
Be Consistent: Consistency is key on Instagram. Post regularly and consistently to keep your audience engaged and interested in your content. Develop a content strategy that works for you and stick to it.
Engage with Your Audience: Engage with your audience by responding to comments and direct messages. Ask your audience questions and encourage them to share their thoughts and experiences. This will help you build a loyal following and develop a community around your brand.
Use Hashtags: Hashtags are a great way to get discovered on Instagram. Use relevant hashtags in your posts and stories to increase your visibility and reach a wider audience.
Stay Authentic: Lastly, stay true to yourself and your brand. Authenticity is key on Instagram, and your audience will appreciate it if you stay true to who you are and what you believe in.
Lifestyle bloggers are more than just people with a lot of followers on social media. They are trendsetters, thought leaders, and entrepreneurs who have built their brands around their passions and interests. From fitness and beauty to home decor and fashion, these influencers have a way of captivating their audiences with their unique perspectives and authentic voices. So the next time you’re scrolling through Instagram, take a moment to appreciate the hard work and creativity that goes into building a successful brand in the influencer world.