Best Time To Post YouTube Shorts: 2023 Guide

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  • Post last modified:August 9, 2023
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Are you posting frequently on YouTube Shorts but not getting the satisfying engagement rate you seek? You must be uploading at the wrong time! Find out about the best time to post YouTube shorts and reach peak viewers.

In September 2020, YouTube released a short-form video content called ‘YouTube Shorts.’ It rapidly gained popularity, and every YouTuber began creating short clips till today. The algorithm behind YT Shorts is similar to TikTok’s algorithm. 

So, TikTokers and short-form video creators have a higher chance of engagement and audience expansion.

But, following the proper algorithm is not everything your videos require to be seen! If you want the top engagement and interactions, you should know what is the best time to post on YouTube Shorts.

When Is The Best Time To Post YouTube Shorts

If you’re a content creator, you must know how valuable time is! Whether in content creation or posting, timing is a precious matter. By managing a schedule, you can optimize everything from content production to uploading and achieve top results.

The same thing applies to YouTube Shorts. If you plan a schedule and know the best time to post YouTube Shorts, your content is likelier to get more viewers and engagement rather than posting haphazardly.

Generally, this timing is much more effective with short-form video content. It is due to the short length of the clips.

People do not plan to watch videos with a duration of up to 60 seconds (or 90 seconds on Instagram Reels). They use YouTube Shorts, Instagram Reels, or TikTok clips throughout the day to entertain themselves for a short period.

However, for long-form video content, they require to set a date and free time for it.

So, the question is: ‘How can I know when people use YouTube Shorts mostly?’

Well! We cannot say we have an exact moment that is the best time to post Shorts on YouTube. Because different preferences, locations and time zones, and several other factors might affect this timing.

But, due to specific analysis and data-driven statistics, we can give you an approximate time.

Through your target audience, their time zone, your niche, and the day of the week, we can tell you what is the best time to post YouTube Shorts.

Now! Let us break this down and give you your golden time for posting!

Before doing that, you might also want to learn about the best time to upload content on other social platforms:

Best Time To Post YouTube Shorts: According To Audience and Niche

The first thing you should do is to test and examine your audience. Plan a daily posting schedule with different posting times and various content.

Through this evaluation, you can learn what your target audience desires and when they have the most engagement rate. It can help you find out the best time to post Shorts on YouTube and have a better strategy.

Remember! The audience is the key to your success.

So, everything depends on what they like and when they like to see your content.

Furthermore, it is important to consider your niche when testing your audience. Individuals of different ages, preferences, and desires are watching your content.

Don’t worry! We will provide a general idea of the best time to post YouTube Shorts according to your niche.

Best Time To Post On YouTube Shorts Considering Your Niche
Posting Schedule According To Niche

1. Food

If you create content about food and delicious meals, the best time to post Shorts on YouTube can be:

  • 7 AM
  • 11 AM to 12 PM (Noon)
  • 5 PM to 6 PM

Users mostly check food content videos before the main meals of the day. This engagement is to get hungry, cook something, or plan for a restaurant.

2. Entertainment

This topic is one of the most pleasant ideas, with the highest viewer counts.

In addition, it is a vast topic, covering many aspects and ideas.

So, the best time to post entertaining YouTube Shorts can vary, but keep these in mind:

  • 7 AM
  • 12 PM to 1 PM
  • 9 PM to 10 PM

People wake up in the morning and open their YouTube apps to check fun videos before breakfast or watch YouTube Shorts after lunch. You should know that most users are free at night, especially after dinner. So, posting at night can help you get more interactions.

3. Educational

When it comes to learning, you need to have free time, even if the content is YouTube Shorts.

So, the best time to post YouTube Shorts for this topic is:

  • 8 AM
  • 11 AM
  • 3 PM to 4 PM

If we exclude people who work or go to school/college, most of them use these times for learning from educational YouTube Shorts. Don’t forget that this may vary, considering your audience!

4. Travel

Everyone loves to travel around the world and explore new destinations. So, Travel is one of the most engaging topics among users.

The best time to post YouTube Shorts about Travel is:

  • 10 AM to 1 PM
  • 9 PM to 11 PM

Most travel enthusiasts watch these videos at these times, especially at night. This timing is after dinner when couples, families, and friends are together checking YouTube Shorts. Thus, they plan their trips accordingly.

Also, you should know that this topic is better to have a specific date for posting rather than a time. For instance, before the holidays when people plan to travel to different locations.

But, if you’re a travel vlogger or content creator, you should post consistently. So, it is logical to refer to the mentioned time.

There are countless other topics to mention, but the audience and geographical location may affect the statistics and differ from one another. So, it is better to consider your country and target audience for excellent outcomes.

Best Time To Post YouTube Shorts: Days of The Week

Aside from your niche and audience, planning a daily posting schedule can rapidly increase your viewer count and subscribers. Know when your audience is online each day and post before they open YouTube.

Best Time To Post YouTube Shorts: Daily Graph
Daily Posting Schedule

Let us begin with the first day of the weekend; Saturday!

Best Time To Post YouTube Shorts on Saturday

Saturday is a good day to publish some of your content. You are familiar with your followers and know when they watch your videos.

However, the best time to post YouTube shorts on Saturday in general is:

  • 9 AM to 10 AM
  • 3 PM to 6 PM
  • 10 PM to 12 AM

After a long week and a full-plan Friday, people rest on Saturdays and wake up after 9 or 10 AM. Some might wake up to go to church while others are at home.

Later, they have lunch at home or outside, gather with family members, have some activities, etc. So, they are free in the late afternoon after all these plans.

Also, posting at night is ideal as countless users are on YouTube late at night on weekends.

Therefore, posting mid-morning, late afternoon, and before midnight is perfect for high engagement. Sunday is one of the best days to post YouTube Shorts.

Best Time To Post YouTube Shorts on Sunday

Sundays are rest days! Most individuals stay at home, plan for the upcoming week, do their tasks and homework, watch TV, or spend time on YouTube.

The best time to post YouTube Shorts on Sunday is:

  • 10 AM to 11 AM
  • 3 PM to 5 PM
  • 9 PM

Posting late morning can help you target people that woke up, while late afternoon can be ideal for aiming at the majority of users who are resting and using their devices.

In addition, you can take advantage of the night, which is after dinner and before bed. This moment is when individuals have had a fun weekend and a delicious Sunday dinner. So, they are checking their YouTube before going to bed.

Best Time To Post YouTube Shorts on Monday

After a fun weekend, it is time for the first day of the week to start.

The best time to post YouTube Shorts on Monday is:

  • 7 AM
  • 12 PM
  • 8 PM to 9 PM

Take advantage of the early morning when users wake up and check their phone in bed or while they have breakfast before heading to work or school/college.

Also, you should post before lunchtime. It is when most people are free to check YouTube Shorts.

In addition, you can post after dinner when people have finished their first business day and start using YouTube. Remember, everyone is tired and will sleep soon. So, post before 9 PM.

Best Time To Post YouTube Shorts on Tuesday

On Tuesdays, people have much more energy compared to Mondays. They’re fresh and ready for anything.

The best time to post YouTube Shorts on Tuesday is:

  • 7 AM
  • 11 AM to 12 PM (Noon)
  • 5 PM to 7 PM
  • 9 PM to 10 PM

Tuesday is one of the most engaging weekdays for YouTubers to post and achieve satisfying results. You can target people in the morning, late morning, evening, and night.

You can take advantage of different timings and gain massive viewer counts. So, do not forget about Tuesdays!

Best Time To Post YouTube Shorts on Wednesday

Wednesdays are similar to Tuesdays. These two days are the peak weekdays to gain engagement on YouTube Shorts.

The best time to post YouTube Shorts on Wednesday is:

  • 12 PM
  • 3 PM to 6 PM

According to data-driven interactions, from early afternoon to the evening is an ideal time for posting on Wednesdays. Many YouTube users are online during this time watching YouTube Shorts.

Best Time To Post YouTube Shorts on Thursday

The statistics show that most individuals use YouTube Shorts at night on Thursdays.

So, the best time to post YouTube Shorts on Thursday is:

  • 7 PM to 11 PM

Create your content in the morning and post them in the evening to get a substantial number of viewers and increase your subscribers.

Best Time To Post YouTube Shorts on Friday

Almost everyone jumps onto YouTube on Fridays! So, it is an ideal day for posting content.

Therefore, keep up your consistency, post each Friday at least 2 to 3 video content, and boost your subscribers. The best time to post YouTube Shorts on Friday can be

  • 7 AM to 9 AM
  • 11 AM to 1 PM
  • 4 PM to 6 PM
  • 9 PM to 11 PM

You should practically post all day, as the engagement rate is at its pinnacle on Fridays. 

If you’re a YouTube content creator, you should benefit from this special day.

Remember, these are long-term analyses taken from several accounts. Many factors like location, time zone, audience, and niche could affect the timing of your posting.

We suggest you take an analysis of all the factors and then approach uploading. Your account is like your body, no one can figure it out better than you do. So, start testing now and get your answers.

Read also: Best YouTube Thumbnail Size

Best Time To Post YouTube Shorts: Benefits

Why should you have a specific time to upload your content on YouTube? Great question! According to several factors, it is significant to learn the best time to post YouTube Shorts. If you make sure that users receive content at the right time can have numerous benefits for you, including

  • High Engagement and Viewers,
  • Boost Expansion and Audience Reach,
  • Enhance Brand Awareness and Sales (if a business),
  • Increase YouTube Monetization.

Read also: How Much Do YouTubers Make


We’ve provided everything you should know about the best time to post YouTube Shorts, but there are always questions that come to your mind. Here are the answers to some of them.

1. When Is The Best Time Of Day To Post YouTube Shorts?

Generally, the best time to post YouTube Shorts is in the afternoon when the engagement rate is higher than at other times.

2. What Is The Best Day To Post YouTube Shorts?

Most YouTubers believe the best day to post YouTube Shorts is on Saturday.

However, you should know that the whole weekend is an excellent choice to post content to achieve high engagement.

3. Is Planning A Daily Posting Schedule Effective?

Yes! Having a daily posting schedule can be very effective. Your fans and followers know when to expect to see your YouTube Shorts. So, your interactions and views will increase.

Also, you can track your account performance and manage your content publishment for better results.

4. Which Weekday Is The Best To Post YouTube Shorts?

Friday is the best weekday to post YouTube Shorts. Many people use YouTube on Fridays, so it can be an ideal day for posting your content.

5. What Is The Length Of YouTube Shorts?

The duration of YouTube Shorts is a minimum of 15 seconds to a maximum of 60 seconds.


After Instagram Reels and TikTok clips, YouTube Shorts are the most popular short-form video content on social media platforms. These videos have a maximum length of 1 minute and are interesting to watch.

To increase your YouTube Shorts video engagement, you should discover the best time to post YouTube Shorts. Through this method, you can rapidly boost the number of your viewers and subscribers. Believe me, it is very effective!

So, analyze your audience, examine your niche, and consider your country and time zone, to uncover the best time to post on YouTube Shorts. Start now and explode your YouTube stats!

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Visit my profile here: ==> For Guest Posts and Links Contact: [email protected]