How Much Do YouTubers Make? 2023 Effective Facts and Figures

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  • Post last modified:May 12, 2024
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It is no secret that YouTubers can earn a pretty decent living from their videos. That being said, in order to get paid – it takes a lot more than just uploading a video and hoping for the best. Therefore, it’s crucial to know how much do YouTubers make because there’s a lot that goes into it actually.

Each social platform has its own rules, with the aim of drawing folks’ attention to their content on YouTube, one must know the YouTube algorithm first. Due to analyzing how much YouTube pays, the article would contain so many numbers, don’t get confused, bring your notebook, and let’s get started.

3 Factors Affecting YouTubers’ Earnings

YouTube was one of the first social platforms with restricted rules for paying influencers. For instance, how much money you can make as a YouTuber, depends on how many views you get, but that’s not the end-all for YouTube monetization. In the following, we’re going to explain 3 high impact factors:

#1 Channel Size and the Sub’s Engagement

The size of a Youtuber’s channel matters significantly. The larger the subscribers count, the higher the number of views their videos receive, increasing the chances of greater engagement, such as more likes, shares, comments, popularity, and improved opportunities for securing brand deals.

#2 Content Niche

The type of content each YouTuber makes plays a very important role in a YouTuber’s income. If you ask 10 users about their reason for using YouTube, certainly, 8 people declare that learning and education are the main reasons for their presence on this social network. So, the YouTubers in educational niches apparently have a brighter future.

To make it crystal clear, we bring the most profitable YouTube niches for you: 

infography on most profitable YouTube niches
Most Profitable YT Niches
  1. Making Money Online,
  2. Digital Marketing,
  3. Personal Finance & Investments,
  4. Tutorials & Educational Content,
  5. Tech, Cars, & Gadgets,
  6. Health & Lifestyle,
  7. Fashion & Try On Hauls,
  8. Cooking,
  9. Fitness & Bodybuilding,
  10. Video Games.

And what is the lowest? Pranks & Scary content

#3 Geographic Location

The location of the YouTubers’ audiences matters greatly as well. Since stronger currencies mean higher chances of buying, the advertisers normally go for targeted ads towards those viewers from countries with higher GPDs. That means having a larger international viewer base significantly increases the likelihood of earning higher income from ads compared to YouTubers with local audiences only.

Feel desperate? Observe the richest YouTubers for inspiration.

Now, let’s see how much money YouTubers make.

How Much Money Do YouTubers Make

Before beginning to make money directly from YouTube, you must know that, during the early stages of your YouTube channel, your primary focus is on establishing a reputation rather than generating income. (Unless you’re James Jani!) 

Content creators need to achieve certain requirements, including having at least 500 subscribers and having made three public uploads within the last 90 days. Additionally, they must have accumulated either 3,000 watch hours within the past year, or have garnered 3 million views on YouTube shorts within the past 90 days.

BTW, As a YouTuber, you can track down your channel’s activity regularly to see your subscribers on YouTube, your comments, likes, etc. So, you can know their next steps to increase their income.

In the following part, we’re going to answer three questions with examples to make it more clear.

How Much Money Do YouTubers Make per Million Views

Well, According to Forbes, ‘Top’ talent on YouTube can earn an estimated $5 per 1,000 views. This means that a video with 1 million views can potentially earn upwards of $5,000. It’s no wonder that being a social media influencer has become a highly profitable career path.

This was how much YouTubers make per view, let’s go to the next question.

How Much Do YouTubers Make with 1 Million Subscribers

A YouTuber with about 100,000 subscribers will earn between $1000 to $6000 per month. An example of the earning potential on YouTube is a personal finance channel with over 1 million subscribers, which earns over $50,000 in a single month. 

Additionally, if a channel has 10 million subscribers, each subscriber can generate around $20 per month in ad revenue alone, which equates to $240 per year. This highlights the lucrative earning potential for creators with a large and engaged audience on the platform.

Note: YouTube creators receive approximately 55% of the revenue generated on their channels. This means that for every $100 an advertiser spends, Google pays $55 to the creator.
On average, a YouTuber earns around $0.018 for each view, which equates to $18 for every 1,000 views. This revenue model highlights the earning potential for creators on the platform, making it a viable career option for those with a loyal and engaged audience.

Other Ways To Make Money on YouTube

There are various ways to make money on YouTube, let’s figure them out together.

Ad Revenue

The most well-known source of YouTubers’ income is ad money. Through YouTube’s Partner Program, creators get a certain amount of money every time their viewers watch an advertisement before, during, or after watching their videos. On average, YouTubers earn between $1.61 and $29.30 per 1,000 views (CPM).

How To Make Actual Earnings from Ad Revenue

Well, let’s say someone watched 100 seconds of your video (roughly 20% of its length). YouTube would pay $2 for that ad placement. Of course, the amount varied based on factors such as the number of views, clicks, engagement rate, video length, and the advertiser’s budget.

According to Channel Makers, a creator could earn an average of $930 a month from YouTube ads alone. Not too shabby, right?

Now, YouTube offers several types of ads for creators to monetize their videos, including: 

  • Display ads, which appear on the upper right side of the video window, 
  • Overlay ads, which appear as a banner within the lower portion of the video, and bumper ads, which are non-skippable ads that had to be watched before the video.

Use Sponsored Cards

Yes, there’s more! There are also sponsored cards, which display relevant video content on the right side of the video, and mid-roll ads, which could be placed in videos over 10 minutes long and both skippable and non-skippable. Creators even have the option to decide whether they want mid-roll ads to be auto-generated by YouTube or manually placed.

And that’s how YouTubers were making money in the current year.

How Do YouTubers Get Paid in Ad Revenue

YouTube compensates its content creators by means of Google AdSense and subsequently credits the earnings to their AdSense accounts.

If you’re curious to know, AdSense is Google’s advertising platform. It enables YouTubers to generate revenue by placing ads on their videos, which generate income through clicks and impressions. 

use adsense calculators inorder to know how much money do youtubers make
AdSense Calculators

The amount of money you earn from AdSense varies widely depending on your audience size, number of views, and other factors. For example, if you have one million subscribers and receive 10 million views per month on average, that would translate into an income of $10-$50K each month!

Furthermore, there are YouTube money calculators that simply estimate your income from AdSense.

Affiliate Links

If you’ve ever watched a YouTuber reviewing a product or mentioning their favorite brand, it’s highly likely that you’ve encountered affiliate links. This is the source income of nearly 9% of YouTubers.

Affiliate marketing occurs when a YouTuber promotes a product or service, such as makeup or marketing software. When a viewer clicks on the link provided in the video description and makes a purchase, the YouTuber earns a percentage of that purchase.

affiliate links are one source of youtubers income
One Example of Affiliate Links On YouTube

Channels with a focused theme or topic that includes a purchase intent tend to perform better with affiliate product links. To know exactly how much YouTube pays, better to say that these themed channels can bring in an average of $725 per month, which is quite successful. There is also affiliate management software to help you out with this kind of marketing.

Monetization Options

Apart from the factors mentioned above, creators can explore other monetization options, including:

#1 Channel Memberships

If you have a substantial number of subscribers, you can provide special benefits to your audience through a monthly fee. As a YouTube content creator, you can offer exclusive perks exclusively to your channel members. These perks include videos, live streams, and posts that only members can see. You can even limit the chat on public videos to only members.

To make your members feel valued, you can grant them the ability to send one live chat message per month and showcase their avatars prominently on your channel’s homepage.

To make it even more exciting, you can create custom badges and emojis for your members. These badges and emojis will appear next to their comments in video comments and live chats. And don’t forget about Super Chat and Super Stickers! These features let viewers buy chat messages or animated stickers during live streams, giving you an extra source of revenue.

#2 Merchandise Sales

Another great way YouTubers can leverage to make money is to create merchandise for their fan base. Alongside digital products, which are highly sought-after, they can offer a range of items such as hats, mugs, and t-shirts that align with the interests of their viewers. By doing so, they can establish an additional income stream for themselves.

#3 Sponsored Content

You might be curious about how much YouTubers earn from sponsors. Well, if you have a dedicated and engaged audience, you’ll be pleasantly surprised by the number of brands eager to offer sponsorships for product reviews and promotions.

By using your influence to promote their products to your followers, brands can boost their sales and reach a wider audience. YouTubers can collaborate with fellow creators, highlight special products or content on their channels, and earn varying amounts based on their reach, engagement, and the brand’s budget.

In fact, the average income from sponsorships amounts to approximately $1,684. So, it’s a win-win situation that benefits both creators and brands while delivering valuable content to viewers.

Benefit from Ainfluencer

As a YouTuber, it’s better to cut the corners of attracting sponsors’ attention only by joining a platform that supports influencers for free without extra charges. Search for influencers and see yourself.

Brand Deals

Many successful YouTubers discover alternative methods to earn income. One such avenue is through brand deals, where companies pay YouTubers to showcase their products or services in videos. These deals can range from around $100 to $250,000 per video, with the potential to exceed $1 million or more, depending on the channel’s popularity and audience reach.

It’s an exceptional opportunity for YouTubers to monetize their content while partnering with brands to create mutually beneficial collaborations.

how much do youtubers make: WAYS TO MONETIZATION ON YOUTUBE
Various Ways of YT Monetization

Read Also: YouTube audio library: how to access and use it


Now that you know everything about how much YouTubers make, let us answer some of your frequently asked questions.

1. How Many Views Do You Need To Get Paid on YouTube?

In order to be eligible for monetization on YouTube, you need to have at least 1,000 subscribers and 4,000 watch hours within the recent year. Alternatively, if you have 1,000 subscribers and 10 million public Shorts views within the last 90 days, you can also qualify for monetization.

2. Does YouTube Pay Monthly?

To clarify how YouTubers get paid, YouTube creators receive payment every month for the ads that play in their videos. Multiple factors come into play when determining the amount of earnings per paycheck, such as the virality of the video and the value of the creator’s audience to advertisers.

These factors highlight the importance of creating engaging and valuable content for the audience, while also finding ways to attract advertisers to the channel.

How Much Does A YouTuber With 1 Million Subscribers Make?

On average, a YouTuber with 1 million subscribers can expect to earn approximately $60,000 per year. To expand this amount, they could collaborate with influencers’ marketplaces like Ainfluencer.


It takes a lot of work to make money out of YouTube monetization. One must shoot lots of videos and find them not good enough to be posted before reaching 1,000 subscribers. Nevertheless, when the subs go up, it would be easier to get more. Just produce consistent and high-quality content, and find ways to stand out in a crowded market. 

What do you think will speed up the process of making money on YouTube? We are waiting for your answers in the comment section.

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Visit my profile here: ==> For Guest Posts and Links Contact: [email protected]