How to Pin on Instagram in 2023: A Comprehensive Guide

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  • Post last modified:July 25, 2023
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Are you tired of scrolling through your Instagram feed and losing sight of important posts you wanted to revisit? Or maybe you’re an Instagram influencer or marketer who wants to highlight specific content for your followers to see?

Look no further than Instagram’s “Pin” feature! Pinning is a powerful feature that allows you to feature your favorite posts at the top of your profile, making them easily accessible for both you and your followers, and growing your followers organically.

But if you’re not familiar with this feature, fear not! In this comprehensive guide, we’ll take you through everything you need to know about how to pin on Instagram, including step-by-step instructions and creative ways to use it to your advantage. 

Whether you’re a seasoned Instagram user or just starting, this guide will help you take your profile to the next level. So, let’s get started and learn how to pin on Instagram!

What Is the Instagram Grid Pinning Feature

Before diving deep into how to pin on Instagram, let’s start with the basic definitions. The Instagram Grid Pinning feature enables users to highlight their favorite posts at the top of their profile in a grid-like layout. By selecting up to nine posts to pin, users can ensure that they remain visible to their followers and easily accessible on their profile, even as newer content is added. This feature is particularly useful for influencers, businesses, or anyone looking to showcase their best work or highlight important posts that they don’t want their followers to miss. 

Pinned posts can be a mix of photos and videos, and can be rearranged or swapped out as desired. This feature is a great way to curate your profile’s content, draw attention to important posts, and make a strong first impression on visitors to your page.

What Does It Mean to Pin A Post On Instagram

When you pin a post on Instagram, it means you’re selecting a particular post to be displayed at the top of your profile, above all other content. This selected post will remain pinned until you remove it, and it will always be the first post that visitors to your profile see. Pinning a post on Instagram can be useful in a variety of ways. 

For example, if you’re an influencer or business, you can pin a post that showcases your latest promotion or product launch, making it more visible to your followers. If you’re an artist or photographer, you can pin a post that highlights your best work, giving visitors a quick glimpse into your portfolio. 

Pinning a post can also be a way to bring attention to a post that you’re particularly proud of or that has special significance to you.

How to Pin a Post on Instagram

To pin posts on Instagram, follow these steps:

  • Choose the post you want to pin.
Step one
Step one
  • Tap the three dots icon (⋮) in the upper right corner of the profile. 
How to pin on Instagram - Step 2
  • Select “pin from profile” from the menu.


  • Choose the post you want to pin.
  • Tap and hold the post.
  • Select “pin from profile” from the menu.
how to pin on Instagram
How to Pin on Instagram

Why You Need to Use Pinned Instagram Posts

Pinning posts is one strategy that can help increase visibility and engagement. This is especially useful if you have an announcement or promotion that you want to highlight for your followers. 

When used effectively alongside other Instagram marketing strategies, it can help drive traffic to a page or online store, get more followers, and ultimately increase revenue.

Where Do Pinned Instagram Posts Show Up

Pinned Instagram posts show up at the top of a user’s profile page, above all other content. The pinned posts are displayed in a grid-like layout, and visitors to the profile will see the selected posts first when they visit the page. 

The pinned posts remain in place even as new content is added to the profile, providing a way to highlight important posts that you want your followers to see. When a user visits your profile, the pinned posts are the first thing they see, which can be a great way to grab their attention and make a strong first impression. 

Who Can See My Pinned Instagram Posts

Your pinned Instagram posts can be seen by anyone who visits your profile, whether they are a follower or not. When you pin a post, it becomes prominently displayed at the top of your profile page, making it easily visible to anyone who lands on your page. This means that your pinned posts can be seen by potential followers, customers, clients, or anyone else who visits your profile. 

However, it’s important to note that pinned posts do not show up in a user’s Instagram feed, and they are not promoted in any way by Instagram. They simply remain at the top of your profile, making it easy for visitors to see and engage with the content that you have selected to highlight. 

So, if you want to showcase your best work, promote a product or service, or highlight important content, pinning a post on Instagram can be a great way to do it, knowing that anyone who visits your profile will be able to see it.

How To Unpin An Instagram Post

To unpin an Instagram post, follow these steps:

  • Open the Instagram app on your mobile device.
  • Go to your profile and scroll down to find the post that you want to unpin.
  • Tap and hold on to the post until a menu pops up.
  • Select “Unpin from profile” from the menu.
  • The post will no longer be pinned to the top of your profile.

FAQs on How to Pin on Instagram

Now, let us answer some of your frequently asked questions. 

Q1. Why Can’t I Pin on Instagram?

There could be a few reasons why you can’t pin a post on Instagram:

You may not be using the latest version of the Instagram app. Make sure that you have updated the app to the latest version, as older versions may not have the option to pin posts.

The post you are trying to pin may not meet the criteria. To be eligible to be pinned, a post must be your own and meet Instagram’s community guidelines.

If you have ruled out these possibilities and still cannot pin a post on Instagram, you may want to contact Instagram support for further assistance.

Q2. Can Everyone Pin Posts on Instagram?

Yes, everyone can pin posts on Instagram. The ability to pin posts is available only for all users. Personal accounts do not have this feature.

Final Words

In conclusion, pinning a post on Instagram can be a powerful tool for users to showcase their most important or popular content to their followers. With just a few simple steps, you can make sure that your followers see the content you want them to see first.

Whether you’re promoting a new product, sharing an exciting announcement, or simply highlighting your best work, pinning a post on Instagram can help you capture your audience’s attention and increase engagement with your content. By following the comprehensive guide we have provided, you can easily learn how to pin a post on Instagram and start leveraging this feature for your own profile.

So go ahead and try out this feature on your Instagram account, and see how it can help you improve your brand’s presence on the platform!


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