TikTok Video Size: The Best Guide in 2023

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  • Post last modified:August 29, 2023
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When it comes to video content, TikTok, a leading social media platform, has a unique perspective. To create what TikTok desires, you should follow the right TikTok video size and achieve the best results.

Nowadays, creating videos for social media networks is a challenge among content creators. They should not only be creative and engaging, but also meet the accurate specifications each social platform requires.

Keeping up with the perfect specifications helps them stick to the algorithm to increase visibility and get a high engagement rate. So, content standards are significant!

Here, we’ll discuss TikTok video size, including every aspect. So, stick around to master video size for TikTok!

What Is TikTok Video Size

When we speak of TikTok video size, we mean its dimensions, aspect ratio, resolution, format, and length. All these factors are important in video content creation for social media platforms like TikTok.

TikTok has specific requirements for each video specification to ensure the best final content for its users. To create content that aligns with this platform’s algorithm, it’s important to adhere to these particular parameters.

Therefore, TikTok video size is a visual content that observes the right criteria and specifications for the TikTok algorithm. 

However, you shouldn’t forget about creativity and engagement, which are the most crucial parts of your development and virality.

So, it is a combination of both that creates complete content to grab viewers’ attention and boost interactions. With this perfect content, you can go viral, enhance your social media presence, and make money with TikTok.

TikTok Video Size: Best TikTok Aspect Ratio and Dimensions

It doesn’t matter what your intention is when creating content on TikTok. You should follow the TikTok algorithm to have outstanding outcomes. One of these algorithms is to optimize clips with the perfect TikTok video dimensions and aspect ratio.

Perfect TikTok Video Size
Ideal TikTok Aspect Ratio And Dimensions

As this social platform is an application mostly used by mobile devices, the ideal dimensions for TikTok video are 1080 by 1920 pixels (1080 x 1920).

And the best aspect ratio for TikTok is 9:16. You can also use 1:1 (square), but we recommend using 9:16.

However, this does not mean TikTok doesn’t support other aspect ratios and dimensions. It only states that 9:16 and 1080×1920 is the preferred TikTok video size ratio.

To create the perfect content, you can use TikTok video editing apps and make clips with the best TikTok video size (width and height) effortlessly.

TikTok Video Size: Landscape or Portrait

Since TikTok is mainly a mobile-based application and most users are on smartphones, the ideal format is portrait (vertical). This format shows why 9:16 is the most suitable TikTok aspect ratio.

Portrait (Vertical) TikTok Videos
Portrait or Landscape

Also, you can upload landscape (horizontal) clips, but TikTok will cover the top and bottom with black bars to make it fit the screen. And this display might decrease your viewers and engagement.

So, keep creating portrait clips and complying with the right TikTok video size for high-quality content.

TikTok Video Size: File Size and Format

TikTok In-Feed video and story supports two file formats with specific limited sizes so that TikTokers produce content accordingly. These two video formats are MP4 and MOV files.

The Preferred TikTok Video Size
Best TikTok Video Size

MP4 is the file format for Android devices and has a limit of 72MB, while MOV is for iOS devices with a maximum limit of 287.6MB. This major difference is due to the video file format of Apple devices (MOV), which is larger than Android video format (MP4).

However, if you want to advertise on TikTok, you can use other formats, including AVI, 3PG, and MPEG. We’ll refer more to TikTok video ads below.

TikTok Ad Video Size

Many TikTok brands use TikTok ad videos to advertise and promote their product and increase brand awareness. TikTok marketing is one of the most effective marketing methods to boost conversions.

Top TikTok Video Ad Size
TikTok Video Ad Size

TikTok Ad video sizes have different specifications compared to standard videos. We have two types of ad videos: In-Feed TikTok Video Ads and Newsfeed TikTok Video Ads.

For In-Feed and Newsfeed TikTok Video Ads, you can create clips with:

  • Three aspect ratios and dimensions
    • 1:1 = 640×640 pixels (square)
    • 9:16 = 720×1280 pixels (portrait)
    • 16:9 = 1280×720 pixels (landscape) – only In-Feed
  • Five video file formats
    • 3GP
    • MOV
    • MP4
    • AVI
    • MPEG
  • Maximum file size of 500MB

TikTok In-Feed Video Ads appear on users’ In-Feed, and Newsfeed Video Ads appear on the newsfeed part.

Read Also: TikTok Influencer Marketing

TikTok Video Size: Length

Since TikTok’s launch, it has had several updates regarding the duration of its videos, from a limited 15 seconds to 1 minute, then 3 minutes, and finally 10 minutes.

So, as of now, the TikTok video length has a minimum duration of 3 seconds and a maximum of 10 minutes.

Don’t forget that every second is crucial in TikTok, and you must fully optimize it. The faster you give the message or use your hook to grab the audience’s attention, the better you will perform.

Why Should You Have The Perfect TikTok Video Size

Due to several significant reasons, you should have the ideal TikTok video size ratio and dimensions, including:

  • Providing users with the best viewing experience,
  • Keeping up with TikTok’s algorithm to have a higher chance of being featured,
  • Having a proper size to increase engagement,
  • Creating content with the best TikTok video size to decrease editing,
  • Enhancing branding and recognition,
  • Sharing videos on other social platforms.

You can have numerous benefits following the exact TikTok video format size like the ones mentioned above.

So, understand what size is a TikTok video and stick to it to take your content to another level.


Alright! It is time to answer some of your most frequent questions in this section.

1. What Size Is TikTok Video?

According to TikTok’s recommendation, the most suitable TikTok video size is:

  • 9:16 (vertical – portrait),
  • 1080×1920 pixels,
  • MP4 or MOV,
  • Up to a maximum of 10 minutes long.

2. What Aspect Ratio Is TikTok?

You can have different aspect ratios while creating video content for TikTok, such as

  • 1:1 (square)
  • 9:16 (portrait)
  • 16:9 (landscape)

However, the best TikTok aspect ratio is 9:16.

3. What Are The Dimensions of a TikTok Video?

TikTok video dimensions can vary between the types of videos available. For TikTok standard videos, we have 1080×1920 pixels.

But, for TikTok Ads videos, we have 640×640, 720×1280, and 1280×720 pixels.

4. Can You Post Landscape TikTok Videos?

Yes! You can post horizontal or landscape TikTok videos such as 16:9 or 1920×1080.

However, we recommend creating content with the ideal TikTok video size, which is vertical or portrait (1080×1920).

5. What Are The Benefits of The Best TikTok Video Size?

Using the right TikTok video size can have several advantages for content creators, including:

  • Increase visual appeal,
  • Comply with TikTok algorithm,
  • Create consistency and branding,
  • Enhance user experience (UX),
  • Increase the chance of going viral,
  • Share across other platforms,
  • Decrease editing,
  • Boost engagement,
  • Stand as a professional content creator.


As a result, to stay one step ahead of the other creators and have top-quality content, you should create clips with the perfect TikTok video size aside from its creativity and engagement.

This perfection means ideal TikTok video dimensions, resolution, aspect ratio, format, and file size. Keep in mind that the better your content is, the more it will be seen and engaged.

However, before mastering your video content, decide if it is a TikTok standard video or an Ad video, then optimize with the best TikTok video size.

So, if you’re a TikToker, start creating videos with the right TikTok video size ratio and improve.

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. ==> For Guest Posts and Links Contact: [email protected]