Top 15 TikTok Brands with Successful Marketing in 2023

You are currently viewing Top 15 TikTok Brands with Successful Marketing in 2023
  • Post author:
  • Post last modified:May 12, 2024
  • Post category:TikTok

Did you know brands are using TikTok to boost their visibility and sales? Want to know how? Dive into this article to discover some of the best TikTok brands with successful marketing strategies.

Since 2020 and the start of the pandemic, TikTok has rapidly grown among social media platforms reaching more than 1 billion active users monthly. This quick development has initiated TikTok marketing for many brands and companies.

These brands on TikTok plan unique marketing techniques to increase their conversions and sales. Stay with us to learn more about the top brands on TikTok!

What Is TikTok Marketing

People use TikTok to entertain themselves with trends and fun challenges or learn new things. But did you know that it is a perfect place for marketing? Many TikTok brands have proven this!

TikTok brands can use three ways to advertise on TikTok and increase brand awareness or gain massive leads.

  • TikTok Influencer Marketing: One of the methods is influencer marketing. TikTok brands can use influencers familiar with the platform for advertisement. These TikTok influencers can use their creative videos to promote your brand or product.

    With this marketing method, you can reach their fans and followers and gain immense leads.

    Don’t know where and how to find TikTok influencers? Use an influencer marketing platform like Ainfluencer to find countless influencers.
  • Authentic Content: Businesses on TikTok can use trending challenges and create original content to reach out to TikTok users to boost their visibility. Challenges are popular among TikTokers. Combining your brand or products with viral challenges can have excellent outcomes.
  • Paid Advertisements: Similar to other social media platforms, TikTok allows in-app advertisements. TikTok brands can use paid ads to promote their business to everyone. They can use in-feed ads, Top view ads, Brand takeover ads, Branded Hashtag ads, and Branded effect ads.

Generally, TikTok for brands is an excellent marketing opportunity to reach out to the global audience.

Alright! It is time to mention some of the best brands on TikTok that are successful in marketing. Are you ready? Let’s begin!

Top TikTok Brands

Every day, companies using TikTok for marketing are increasing worldwide. These aim to enhance their brand awareness and boost their sales. From fashion to food brands, every type of business is available. Some of the well-known TikTok brands are:

1. Chipotle

Watching Chipotle TikTok videos makes you hungry. They have outsmarted other brands in their niche and gained massive followers.

Followers: 2.2M

Likes: 52.2M

Takes Only One Napkin Clip

Chipotle started its TikTok career in 2018. They produce fun and challenging clips to engage with users. Through this unique content production, they enhance their marketing.

Also, people share their favorite Chipotle recipes with relevant hashtags to connect with the TikTok brand.

2. Dunkin’

Previously known as Dunkin Donuts, Dunkin used TikTok and surpassed its rivals in the market. They acted smart and achieved excellent outcomes through TikTok marketing.

Followers: 3.1M

Likes: 24M

TikTok Brands: Dunkin Donuts
TikTok Dunkin Page

Dunkin collaborated with Charlie D’Amelio, a thriving influencer, and began with influencer marketing. They had a substantial development and created new recipes on the Dunkin menu.

Moreover, people, especially Dunkin fans, were happy to see this collaboration. And this satisfaction led to their success in marketing.

3. WWE

When it comes to wrestling, most individuals are big fans of WWE (World Wrestling Entertainment). Although it is fake wrestling and everything is planned with stunts and actors, people love this show.

Followers: 24M

Likes: 545.6M


Logan deserved that one… 😂👋💥 #WWE #LoganPaul #Ricochet #SummerSlam

♬ original sound – WWE
Logan Paul In WWE

WWE uses TikTok to post highlights from the show. They cover the hot moments, intense fights, finishing moves, etc, and gain lots of engagement through this special content creation.

In addition, they are one of the most trending brands on TikTok.

4. Levi’s

Regardless of our gender, we all love stylish Levi’s jeans! They produce one of the best quality fashion wear products in the clothing industry. Levi’s is one of the top TikTok fashion brands with a huge fan base.

Followers: 1.2M

Likes: 19.7M

Levi's: Among The Top TikTok Brands
Levi’s Jeans

Despite their niche, Levi’s is well-known for its educational content. They combine their fashion goods to teach significant aspects to users.

For instance, they created a video for black history month where they showcased a dark skin person with unique loose street-style fashion and asked the audience how this style started.

It’s an intelligent move in content production. That’s why they have had positive outcomes!

5. Guess

Want some of the most trending fashion? Guess will offer you a unique style to feel special wearing their clothes. It is among the luxury brands on TikTok with countless fans.

Followers: 298.4K

Likes: 1.2M

Guess: One of The Luxury Brands on TikTok
Guess Landing Page

As one of the most successful businesses on TikTok, Guess uses a creative way to promote their brand. They started working with TikTok and run a challenge that quickly developed among TikTokers called ‘#InMyDenim.’ This challenge brought massive attention to this brand and soon became a TikTok trend!

Also, Guess has a swimsuit category and is known as one of the best TikTok swimsuit brands.

6. Adult Swim

Jump into the animation clips with Adult Swim’s funny and humorous content. This brand had a prosperous move with TikTok and its marketing.

Followers: 5.1M

Likes: 57.4M


#Wormageddon has begun. What will you do now? #adultswim #rickandmorty

♬ original sound – [adult swim]
Wormageddon in Rick and Morty!

Adult Swim creates animation content to advertise and promote products. This business is one of the most successful TikTok entertainment channels. It is popular among cartoon lovers, especially Rick and Morty fans.

7. Crocs

When it comes to casualty and comfort, we love to wear Crocs with its unique style and design. This footwear company is one of the top brands on TikTok, with numerous fans and followers.

Followers: 1.2M

Likes: 8.4M


​It’s time to level up that clog game with Off Court. NewAtCrocs​ #Crocs

♬ original sound – Crocs
Crocs New Style

Crocs creates fun and interactive videos to engage with users. They produce numerous content and achieve a considerable engagement rate. This TikTok brand is fortunate on this social platform and has thriving marketing.

8. Teen Vogue

The complete magazine for teenagers! From fashion and beauty to entertainment and celebrity news, everything is available on Teen Vogue. Aside from this, their TikTok account is popular among users.

Followers: 1.6M

Likes: 26.9M

TikTok Brands: Teenvogue Page
Teenvogue TikTok Channel

As most TikTok users are young individuals, particularly Gen Z, Teen Vogue has a chance to be an ideal TikTok brand for development. In fact, they have used this opportunity and had immense growth on this platform.

9. GoPro

Some of the most extreme and exciting videos we see are captured with GoPro cameras. Through these thrilling and breathtaking clips, GoPro has had successful marketing and is one of the finest brands on TikTok.

Followers: 2.6M

Likes: 36.6M


The beauty of life, filmed on #GoProHERO11 Black by @anthony_walsh_ 🐬🌈🏄‍♂️🌊 #gopro #surfing #dolphins #rainbow #beautiful

♬ original sound – GoPro
GoPro TikTok Video

GoPro and TikTok have one thing in common, which is video content. This shared feature creates an advantage for GoPro to use its fascinating extreme videos on TikTok and achieve massive viewers.

So, this content creation provides a great opportunity for this business to promote its products and their features.

10. San Diego Zoo

We have countless zoos around the world to visit and watch beautiful animals. But, San Diego Zoo has brought the zoo to your house with TikTok. You can dive into the world of animals with this business on TikTok.

Followers: 2.5M

Likes: 44.5M


Raise your hand if you knew baby capybaras are called pups 🖐 #capybara #capybaratiktok #sandiegozoo

♬ Punch Tropical – Mellowdrastic
Baby Capybaras Are Cute!

Are you an animal lover? San Diego Zoo is here to show you every animal’s beauty and life with amazing shots from the zoo. They have rapidly grown on this platform and are one of the most thriving TikTok brands. Visiting the zoo from your home makes this account special!

11. Gymshark

Everyone loves to see workout videos and beautiful bodies with excellent physiques. Gymshark takes advantage of this and creates content showing fit bodybuilders do challenges and teach moves.

Followers: 4.9M

Likes: 79.9M

TikTok Brands: Gymshark
Gymshark TikTok Profile

Gymshark provides motivational videos to inspire people to work out and face challenges. They started an inspirational challenge called ‘66 Days: Change Your Life’ and motivated countless users to form a habit in 66 days. It came with the ‘#gymshark66’ hashtag and quickly became a trending TikTok hashtag.

12. Marvel

Many people are fans of Marvel and love to see its characters. From its amazing movies to its short TikTok clips, Marvel is popular for a reason!

Followers: 5.9M

Likes: 60.2M


It’s almost time. ⏰ Watch the brand-new trailer for #Marvel Studios’ #Loki Season 2, an Original series, streaming October 6 on @Disney+.

♬ original sound – Marvel Entertainment
Loki Season 2 Trailer

Marvel is well-known for behind-the-scenes videos and funny moments in the movie. Many of its scenes have become memes and gone viral among social media users.

In addition, this TikTok brand provides interviews with actors or actresses and movie-making footage to entertain its fans.

13. ESPN

Are you a big fan of sports content? You should follow ESPN! They cover all types of sports, provide news, show highlights of matches, and showcase special sports moments.

Followers: 37.5M

Likes: 4B

ESPN TikTok Landing Page
ESPN TikTok Brand Page

Yes, the engagement rate is unbelievable! Well, we have lots of sports enthusiasts globally.

So, ESPN provides unique sports content that attracts everyone’s attention, even if not sports fans. It is among the best Tik Tok brands in sports news content.

14. NBA

Now, let’s dig deeper into sports and reach out to NBA, America’s most-watched sports league. NBA covers basketball events and moments to entertain people who love this sport.

Followers: 20.2M

Likes: 417.7M

Capela’s Awesome Move On TikTok

NBA Posts basketball content from best dunks and amazing 3-pointers to interviews and crazy basketball moments to entertain its fans. You can learn how to grow on TikTok with this TikTok brand creative content production.

Furthermore, NBA is one of the best TikTok brands available!

15. Netflix

Are you a huge fan of movies? Do you want to see film trailers and movie scenes? Netflix is here to entertain you with its engaging content.

Followers: 35.1M

Likes: 802.3M


Omw to a secret mission called HEART OF STONE 🤫 Movie premieres August 11.

♬ original sound – Netflix – Netflix
Netflix’s New Release

With a massive fan base, Netflix is one of the most successful TikTok brands out there. They have a unique marketing strategy to reach movie lovers and increase brand awareness.

How To Partner With Brands on TikTok

If you’re an influencer and want to collaborate with TikTok Brands, but don’t know how, don’t worry! You can use free influencer marketing platforms to find a suitable platform like Ainfluencer and connect with the best TikTok brands for cooperation.

Ainfluencer is DIY free marketing platform where brands and influencers meet and partner. You can find numerous brands to collab with on TikTok for advertisements and promotions.

On the website, you can also discover brands that collaborate with small influencers on TikTok and brands that only work with mega influencers.

So, start now and register on Ainfluencer to have a successful business!

Benefits of Working With TikTok Brands

Partnering with TikTok brands can have several advantages for you, including:

  • Reach more audience,
  • Higher engagement,
  • Chance of going viral,
  • Ability to connect with Gen Z,
  • Higher website traffic and sales,
  • Cooperation with content creators and TikTok influencers,
  • Access to authentic user-generated content.

However, it is not limited to these. There might be more advantages not mentioned above.

TikTok: Best Practices For Brands

TikTok brands and companies can launch specific implementations to enhance their marketing strategy and advertisements. Here, we will mention some of the best practices for TikTok brands.

  • Use A/B testing to discover what’s best for ads,
  • Use trending audio and suitable sound,
  • Keep a balance between advertisements and entertainment,
  • Use appropriate TikTok captions,
  • Create engaging content,
  • Have a hook,
  • Create high-quality videos with perfect dimensions and resolutions,
  • Collaborate with content creators and influencers,
  • Try using your products for creative content creation,
  • Follow trends and challenges,
  • Always set goals.


Below, we will mention some frequent questions that might happen to you and answer them for clarification.

1. How to Work With Brands on TikTok?

To partner with TikTok brands, you should follow the aspects mentioned below:

  • Create a professional profile,
  • Have a brand and identity,
  • Create engaging content and expand your audience,
  • Follow trends and do challenges,
  • Prepare a proposal to present,
  • Connect with brands,
  • Produce content that aligns with the brand’s goals,
  • Monitor and manage your performance,
  • Be consistent in your creation,
  • Provide reports to brands.

By implementing everything mentioned above, you can have a successful collaboration with TikTok brands and companies.

2. How to Find Brands to Work With on TikTok?

It might seem difficult to find, connect, and collaborate with the most ideal TikTok brands.

However, there are countless ways that you can use to discover Tik Tok brands and partner with:

  • Research for a suitable brand,
  • Use hashtags,
  • Use influencer marketing platforms,
  • Through events,
  • Follow and connect directly with brands,
  • Use email marketing,
  • Through TikTok trends and challenges,
  • Use influencer marketing agencies,
  • Through collaboration apps such as the Ainfluencer application,
  • Search through other social media,
  • Engage with brands and tag them in your content.

It is up to you to find the best TikTok brand and start your cooperation.

3. How Often Should Brands Post on TikTok?

Posting on TikTok varies for each brand and niche. It depends on how your business’s industry works, who your target audience is, and what content type you need to post. First, you should evaluate these factors and then plan a posting schedule.

However, we will provide you with some general terms that could be helpful:

  • Keep up your consistency,
  • Create high-quality content,
  • Post 2-3 times a week,
  • Test if this is sufficient.

Following this procedure can help you learn how often you should post on TikTok.

Also, the best time to post on TikTok might be useful.

4. How Much Do Brands Pay TikTok Influencers?

TikTok influencers receive various amounts from brands they collaborate with. This payment widely varies due to specific factors, including influencer follower size, niche, engagement rate, and content quality.

In addition, the brand’s budget also affects this payment.

The most significant part is what type of influencer brands are partnering with:

Each type has different follower counts and requires various amounts. The price ranges between $100 (nano influencers) to $100,000 (mega influencers).

5. Is TikTok Marketing really effective?

As one of the top social media platforms in the world, TikTok has exceptionally effective marketing where companies and brands can achieve excellent results.

Businesses willing to reach younger audiences, such as Gen Z and millennials can take advantage of TikTok marketing.

Some of the benefits of TikTok marketing are:

  • High engagement,
  • Original creative content,
  • Virality possibilities,
  • Challenges and Trends,
  • Influencer cooperation,
  • Branding,
  • Interactive ads.


TikTok is one of the most popular short-form video content platforms, with over 1 billion active users monthly. This famous social media application allows you to start a professional marketing strategy.

Through this marketing plan, you can increase brand visibility, audience reach, conversions, and sales. It is an effective modern type of advertisement.

Countless TikTok brands use this social platform to boost their brand awareness and marketing. Some of the most successful businesses on TikTok are mentioned above.

Start your career with TikTok and explode your niche!

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Visit my profile here: ==> For Guest Posts and Links Contact: [email protected]