All eCommerce businessmen know that their store should have regular customers, and lead generation is a must for them to boost their growth among the competitors.
So with the rising competition, your product and store should stand unique from the rest.
How do you drive more leads to your business and generate more revenue?
Here comes the need to generate leads for your eCommerce store.
A lead is a person interested in your site, products, brand, and services.
Also, eCommerce customers’ motivation, buying habits, and choices differ from normal ones.
That’s why you need your lead generation strategies to adapt to a specific e-commerce audience.
Here, I’ll help you to look for the right customer and also the best strategies to increase your lead generation.
Generating leads for an eCommerce store is no different than lead generation for any type of business. It simply refers to the common use of eCommerce marketing tools, tactics, and strategies to attract targeted customers to a store.
For instance, Gozen Growth uses email marketing software and personalized templates to get unlimited contacts and 5,000 emails/month on a free plan that can ultimately help in increasing your lead generation and sales.
It includes clicking on ads and landing on your site, following your page on any social media, subscribing to your email newsletter, etc.
Each lead is a potential customer who provides you useful insights and can help you to convert into paying customers.
Who is your Ideal lead?
Before increasing your leads, you must know who your targeted customer is.
Know about your targeted customers, motivation to buy your product, and choose to choose you among your competitors.
Gather details about your targeted customers, including:
Create a targeted customer profile based on this to make you reach your ideal lead easily.
It’s time to unbox your curiosity, by listing out effective e-commerce lead generation strategies.
And here we go!
Lead generation is possible and easier by using an exit-intent popup technology, which will not miss out on leads.
All top companies in the world have witnessed an increase in quality leads and conversations using exit-intent popups.
Email marketing is one of the most effective ways to communicate with your customers and nurture your leads.
Mailchamp can be a good email provider to start with. It helps to get 12000 emails/month and free up to 2000 subscribers that can ultimately help in increasing your lead generation and sales.
Who will not love discounts and coupons?
You don’t want to lose your visitors that have landed on your website, right?
Then the best way to make them stay is through incentives in the form of gifts, giveaways, discounts, deals, free shipping, and loyalty points from purchase.
Online shoppers are eagerly waiting for your discounts.
Ever tried using fear of missing out (FOMO) and urgency as an eCommerce lead generation strategy?
If not, use this technique, because when the offer is about to end soon it becomes more appealing to your visitors who are visiting your site.
Reminder: Don’t display these limited-time deals too often to the same shoppers as it decreases the credibility of your offer.
Your call to action (CTA) is crucial in marketing campaigns.
It determines what action the visitors will take. This includes
Don’t use too many CTAs, which will confuse the visitors and might lead them to leave your website.
Search engine optimization (SEO) is the most important part of eCommerce lead generation.
Do you want more people to visit your site?
Then, definitely you should optimize your content the right way, that will attract the right customers, and increase your traffic.
You may be selling any product, but if you are focused on increasing your lead generation in your eCommerce store, then offering free trials would be a great one.
How can you generate leads with free trials?
This free demo messaging of Athoc integrated with 2 step options has increased the lead by 141%.
Do you think using the same offer multiple times can increase your lead?
No, it’s a big turnoff to your visitors who often visit your site to grab your lead magnet.
That’s why it is necessary to offer your visitors fresh thoughts and offers.
To your surprise, this cookie earns almost 30,000 members every month.
If your visitors are wandering here and there to check out your lead generation offer, then it’s time for you to integrate your site with live chat.
Live Chat is a potential tool to increase your leads thereby letting you know what your visitors want.
Live Chat helps in updating the content and converts your visitors into leads.
Stats show that companies using live chat have recorded a 38% increase in conversations.
Also, 63 % of shoppers return to your site, if you could offer live chat.
Many of us including you and me are using mobile devices often to research any products, services, or anything.
So optimizing your site for mobile conversions is the one area to pay special attention to for effective eCommerce lead generation.
For example, Salt Strong boosted its conversions by 185% by using mobile campaigns.
From this blog, you know that adapting to the right strategy attracts more leads. Remember that you can’t always grab information from every visitor who lands on your website.
Lastly, learn about implementing A/B testing in the near future for the best conversion rate that helps in increasing leads and conversions in no time.
To conclude, Target your visitors with the right tactics at the right time, and you will be on your way to growth.
Do message us in the comments, what attracted you the most from this post!
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This post was last modified on September 30, 2022 04:29