All eCommerce businessmen know that their stores should have regular customers, and eCommerce lead generation is a must for them to boost their growth among their competitors.
So with the rising competition, your product and store should stand unique from the rest.
How do you drive more leads to your business and generate more revenue?
Here comes the need to generate leads for your eCommerce store.
A lead is a person interested in your site, products, brand, and services.
Also, eCommerce customers’ motivation, buying habits, and choices differ from normal ones.
That’s why you need your lead generation strategies to adapt to a specific e-commerce audience.
Here, I’ll help you to look for the right customer and also the best strategies to increase your lead generation.
What Is eCommerce Lead Generation?
eCommerce lead generation for stores is no different than lead generation for any type of other business. It simply refers to the common use of eCommerce marketing tools, tactics, and strategies to attract targeted customers to a store.
For instance, Gozen Growth uses email marketing software and personalized templates to get unlimited contacts and 5,000 emails/month on a free plan that can ultimately help in increasing their lead generation and sales.
It includes clicking on ads and landing on your site, following your page on any social media, subscribing to your email newsletter, etc.
Each lead is a potential customer who provides you useful insights and can help you to convert into paying customers.
Who is your Ideal lead?
Before increasing your leads, you must know who your targeted customer is.
Know about your targeted customers, motivation to buy your product, and choose to choose you among your competitors.
Gather details about your targeted customers, including:
- Using data from your eCommerce analytics, reports, and competitor research.
- Customer reviews about your products and brand.
- Customers’ education, hobbies, and interests.
Create a targeted customer profile based on this to make you reach your ideal lead easily.
Top 10 eCommerce Lead Generation Strategies
It’s time to unbox your curiosity, by listing out effective eCommerce lead generation strategies.
And here we go!
Use Exit-intent Popups
eCommerce lead generation is possible and easier by using an exit-intent popup technology, which will not miss out on leads.
For example, Optinly exit intent popups help in reducing cart abandonment and bounce rate while positively impacting conversion rate optimization (CRO) which could lead to better, more sales.
- Targeted visitors leaving your site will receive popups that will not disturb their browsing experience.
- Simple exit pop-up forms help in introducing your customers to your brands on social media platforms.
- These pop-ups help in increasing customer engagement.
All top companies in the world have witnessed an increase in quality leads and conversations using exit-intent popups.
2. Prioritise Email Marketing
Email marketing is one of the most effective ways to communicate with your customers and nurture your leads.
- That’s why setting up email is the best place to increase your eCommerce lead generation.
- There are still a lot of people like you and me reading email, and enjoy getting emails from the businesses they connect with.
Mailchamp can be a good email provider to start with. It helps to get 12000 emails/month and free up to 2000 subscribers that can ultimately help in increasing your eCommerce lead generation and sales.
3. Offer a Discount
Who will not love discounts and coupons?
You don’t want to lose your visitors that have landed on your website, right?
Then the best way to make them stay is through incentives in the form of gifts, giveaways, discounts, deals, free shipping, and loyalty points from purchase.
Online shoppers are eagerly waiting for your discounts.
- eCommerce lead generation becomes super easy when you start targeting shoppers with discounts at the right time.
- You can use popups to promote special offers.
- Using the email addresses of shoppers you can offer discount codes using 2-step popups to gather visitors’ information.
- Discounts/coupons can be as simple as 20% off on the next purchase.
- Be creative in offering discounts so the visitors are attracted to your offer and products by knowing your value.
4. Make a Time-Sensitive Offer
Ever tried using fear of missing out (FOMO) and urgency as an eCommerce lead generation strategy?
If not, use this technique, because when the offer is about to end soon it becomes more appealing to your visitors who are visiting your site.
- Create popups with countdown timers.
- Go for a 2-step popup.
- Collect the email address and then reveal the coupon code.
- Match the countdown popup design well with your site and grab the attention of your shoppers instantly.
Reminder: Don’t display these limited-time deals too often to the same shoppers as it decreases the credibility of your offer.
5. Optimise CTAs
Your call to action (CTA) is crucial in marketing campaigns.
It determines what action the visitors will take. This includes
- Identifying your primary goal – whether you want to redirect the visitor to another page or shopping cart or you want to collect their email address, etc.
- Create the CTA using limited and clear words.
- Incorporate action words in the start like Try our new product, Get Access, Buy, Add, etc.
- Use urgency/scarcity.
- Match the CTA button with the theme and layout of your website.
- Finally, keep your CTA consistent on landing pages and popups.
Don’t use too many CTAs, which will confuse the visitors and might lead them to leave your website.
6. Rely on SEO to Find Leads
Search engine optimization (SEO) is the most important part of eCommerce lead generation.
Do you want more people to visit your site?
Then, definitely, you should optimize your content the right way, which will attract the right customers, and increase your traffic.
- Use the right anchor text/search words – People often use them whenever they choose to buy options. For example: ‘Moz’ links to an article on the Moz Blog.
- Use keywords – optimize your site, your page titles, descriptions, post, content, etc.
- Share your content on social media so you can attract more leads.
- Create and build inbound links through guest blogging, expert interviews, and other marketing techniques to increase the performance and sales of your site.
7. Offer Free Trials
You may be selling any product, but if you are focused on increasing your eCommerce lead generation in your eCommerce store, then offering free trials would be a great one.
How can you generate leads with free trials?
- Focus your marketing on some 20% of signups who are really interested in your product.
- The process should be simple, and affordable to all.
- Ensure that your landing page is trustworthy to your visitors.
This free demo messaging of Athoc integrated with 2 step options has increased the lead by 141%.
8. Display Different Campaigns to Returning Visitors
Do you think using the same offer multiple times can increase your lead?
No, it’s a big turnoff to your visitors who often visit your site to grab your lead magnet.
That’s why it is necessary to offer your visitors fresh thoughts and offers.
For example, Expat.com uses cookies to target campaigns to logged-in users based on what they were looking at.
To your surprise, this cookie earns almost 30,000 members every month.
9. Integrate with Live Chat
If your visitors are wandering here and there to check out your eCommerce lead generation offer, then it’s time for you to integrate your site with live chat.
Live Chat is a potential tool to increase your leads thereby letting you know what your visitors want.
Live Chat helps in updating the content and converts your visitors into leads.
Stats show that companies using live chat have recorded a 38% increase in conversations.
Also, 63 % of shoppers return to your site, if you could offer live chat.
10. Optimize for Mobile Conversions
Many of us including you and me are using mobile devices often to research any products, services, or anything.
So optimizing your site for mobile conversions is the one area to pay special attention to for effective eCommerce lead generation.
- 80% increase in mobile searches – products and services.
- Google’s research – 35% increase in mobile search for product reviews.
For example, Salt Strong boosted its conversions by 185% by using mobile campaigns.
- Make your site mobile-friendly, so your visitors can easily access what they want.
- Make your website suitable for different browsers and different devices.
- Optimize navigation bars, CTA buttons, and popups for viewing your post and content without any discomfort.
From this blog, you know that adapting to the right strategy attracts more leads. Remember that you can’t always grab information from every visitor who lands on your website.
Lastly, learn about implementing A/B testing in the near future for the best conversion rate that helps in increasing leads and conversions in no time.
To conclude, Target your visitors with the right tactics at the right time, and you will be on your way to growth.
FAQs
How can eCommerce lead generation benefit my business?
eCommerce lead generation can help your business by providing a consistent stream of potential customers who are interested in your products or services. By utilizing top-rated eCommerce lead generation tools, you can target specific demographics, interests, and behaviors to reach those most likely to convert. This can result in higher sales and revenue for your business.
Is eCommerce lead generation only effective for large businesses?
No, lead generation for ecommerce can be effective for businesses of any size. In fact, smaller businesses may find it easier to implement lead generation hacks for ecommerce brands and see quick results. With the right strategy and tools, even the smallest ecommerce businesses can compete with larger companies in terms of generating leads and increasing sales.
How do I measure the success of my eCommerce lead generation campaigns?
Measuring the ROI of your eCommerce lead generation campaigns is essential to determine their effectiveness. Some metrics to track include the number of leads generated, the cost per lead, and the conversion rate of those leads into customers. By monitoring these metrics, you can adjust your strategy and focus on the best eCommerce lead generation tactics for your business.
How much should I invest in eCommerce lead generation?
There is no one-size-fits-all answer to this question, as the amount you should invest in eCommerce lead generation depends on a variety of factors, including your budget, target audience, and business goals. However, it’s important to remember that lead generation is an investment in your business’s future, and the best lead generation for eCommerce strategies may require some upfront investment to yield long-term results.
How can I ensure authenticity in my lead generation collaborations for ecommerce?
Authenticity is crucial in ecommerce lead generation, as customers can quickly detect inauthentic or forced promotions. To ensure authenticity in your collaborations, choose influencers or partners whose values align with your brand and who have a genuine interest in your products or services. Be transparent with your audience about any collaborations, and focus on providing value to your customers through your lead generation efforts.
What is eCommerce lead generation?
eCommerce lead generation in refers to the process of attracting potential customers to an online store and converting them into leads. This is done by capturing their contact information, such as email addresses, phone numbers, or social media profiles, with the goal of nurturing them into becoming paying customers.
How do I generate leads for my eCommerce store?
There are several effective ways to generate leads for your eCommerce store, such as creating compelling content, running targeted advertising campaigns, optimizing your website for search engines, offering exclusive discounts and promotions, leveraging social media platforms, and partnering with influencers or other businesses in your niche.
How is lead generation different from eCommerce?
Lead generation and eCommerce are two distinct concepts. While eCommerce focuses on selling products or services online, lead generation aims to build relationships with potential customers and persuade them to take an interest in what you offer. In essence, lead generation is a critical component of eCommerce, as it helps you find and engage with your target audience.
How do I find eCommerce clients?
To find eCommerce clients, you can use a variety of methods such as networking on social media platforms, running targeted advertising campaigns, attending industry events and conferences, partnering with other businesses in your niche, and leveraging search engine optimization techniques to attract organic traffic to your website.
What does an eCommerce lead do?
An eCommerce lead is a potential customer who has shown an interest in your online store or products. Their contact information is captured during the lead generation process and can be used to engage with them through various marketing channels, such as email, social media, or phone calls, with the goal of converting them into a paying customer.
Is lead generation B2B or B2C?
Lead generation can be both B2B (business-to-business) and B2C (business-to-consumer). The tactics used to generate leads may vary depending on the type of customer you are targeting, but the overall goal remains the same: to attract potential customers and convert them into paying clients.
How do I generate leads on Amazon?
To generate leads on Amazon, you can optimize your product listings for search engines, run targeted advertising campaigns, offer discounts and promotions, and solicit customer reviews and feedback. You can also leverage Amazon’s own marketing tools, such as Sponsored Products and Sponsored Brands, to increase visibility and attract potential customers.
How do I get leads on Shopify?
To get leads on Shopify, you can optimize your website for search engines, run targeted advertising campaigns, offer exclusive discounts and promotions, leverage social media platforms, and partner with influencers or other businesses in your niche. You can also use Shopify’s built-in marketing features, such as email campaigns and abandoned cart recovery, to nurture potential customers and encourage them to make a purchase.
How do you generate leads to sell?
To generate leads to sell, you need to identify your target audience and create compelling content that appeals to their interests and needs. You can use various tactics such as running targeted advertising campaigns, optimizing your website for search engines, offering exclusive discounts and promotions, and leveraging social media platforms to attract potential customers and capture their contact information.
- Is lead generation and SEO the same?
Lead generation and SEO (search engine optimization) are not the same thing, but they are closely related. SEO is the practice of optimizing your website and content to rank higher in search engine results pages, which can help attract organic traffic and potential leads to your site. Lead generation, on the other hand, is the process of capturing and nurturing those leads into paying customers.
Do message us in the comments, about what attracted you the most from this post!
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